Science-Driven Nutrition, Expertly Formulated
Everyday Nutrition, Made Better.
7+Years
5Countries
5Trusted brands
250+Retail partners
Science-Driven Nutrition, Expertly FormulatedGlobal Partnerships with Leading Pet Care BrandsA Trusted Choice for Pets & Their FamiliesDry Kibble · Wet Food · Treats
At Sigma Pet Care, we bring together science-led nutrition, advanced manufacturing and carefully selected global and local brands to give pets the quality nutrition they deserve. From thoughtfully formulated recipes and carefully selected ingredients to international-standard extrusion technology and rigorous laboratory testing, every product is developed and produced with a commitment to quality, safety and consistency. Because better pet nutrition begins with better standards.
Five brands.
One promise.
Distinct brands, different strengths — united by a shared commitment to quality, care, and better lives for pets.
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Crafted for Their Pleasure. Made for Their Wellbeing.
Elevated Nutrition for Exceptional Dogs.
Where Exceptional Nutrition Meets Feline Sophistication
Exceptional Cleanliness. Naturally Better Living.
Manufactured with Care.
At Sigma Pet Care, we are committed to delivering high-quality pet nutrition through carefully selected ingredients and trusted manufacturing standards. Every product is crafted to provide safe, complete and balanced nutrition, ensuring pets receive the care they deserve.
Our Food Safety Promise
We believe every pet deserves nutrition made with care, science and purpose.
Uncompromising Quality
Quality is built into everything we do. From carefully selected raw materials to advanced manufacturing and finished-product testing, we maintain rigorous standards at every stage. We don’t simply aim to meet expectations — we strive to consistently raise them.
Science Behind Every Bowl
Great pet nutrition is grounded in science. Our formulations combine nutritional expertise, carefully selected ingredients and advanced processing technology to create balanced, purposeful nutrition designed for the needs of pets.
Technology That Raises the Standard
Our state-of-the-art manufacturing facility is equipped with international-standard extrusion technology, giving us the precision and consistency required to produce premium pet nutrition at scale. We continuously invest in technology because better processes create better products.
People Who Care About Every Detail
Behind every product is a highly qualified and dedicated team. From nutrition and production to quality assurance and laboratory testing, our people bring expertise, discipline and genuine care to everything we make.
Tested. Trusted. Transparent.
We believe quality should be demonstrated, not simply claimed. Our advanced laboratory enables us to conduct thousands of ingredient and food-quality tests every month, helping us monitor safety, consistency and performance throughout the production process
Building Pet Care for Tomorrow.
We are committed to continuously improving how pets are nourished and cared for. Through innovation, trusted partnerships, local expertise and an expanding portfolio, we are building a stronger future for pet nutrition in Kenya and beyond.
Explore by Pet.
Dog
Dive into a comprehensive world of products created for dogs of every kind. From everyday nutrition and super-premium meals to wet food, treats, and essential care, explore a diverse range designed to support their health, happiness, and wellbeing at every stage of life. Whether you’re looking for everyday nourishment or something special, discover products made to meet the many needs of the dogs you love.
Cat
Explore an extensive range of products thoughtfully created around the unique needs of cats. From premium dry and wet nutrition to delicious treats and everyday essentials, discover choices designed to support their wellbeing while making every mealtime and every moment at home better. Find the right products for your cat’s individual preferences, needs, and lifestyle.
Featured Products
Shelf favourites,
bowl approved.
Purr-fect Adult : Ocean Fish
This is a super premium, complete and balanced dry cat food specially formulated to meet the nutritional needs of adult cats. Built around dehydrated chicken protein, dehydrated Antarctic krill, fish protein, salmon oil and carefully selected functional ingredients, this nutrient-rich recipe provides high-quality protein, essential fatty acids, vitamins and minerals to support strong muscles, healthy skin and coat, healthy vision and heart function, digestion and a strong immune system. With 33% minimum crude protein and 19% minimum crude fat, Purr-Fect Ocean Fish provides a nutrient-dense nutritional profile designed to support active adult cats and help maintain healthy body condition. WHY CHOOSE PURR-FECT OCEAN FISH? High-Quality Protein for Strong Muscles Cats are obligate carnivores and require high-quality animal protein to maintain lean muscle and healthy body condition. Purr-Fect Ocean Fish provides 33% minimum crude protein, with the formulation incorporating dehydrated chicken protein and fish protein. These animal-derived protein sources provide essential amino acids to support: * Lean muscle maintenance * Healthy tissue maintenance * Strong body condition * Everyday activity and vitality The inclusion of fish protein also contributes to the recipe’s appealing ocean-fish flavour. Rich in Essential Fats for Energy & Vitality With 19% minimum crude fat, Purr-Fect Ocean Fish provides a concentrated source of dietary energy for adult cats. Its carefully selected fat sources help support daily activity while supplying essential fatty acids that contribute to healthy skin, coat, brain and overall wellbeing. Omega 3 & 6 for Glossy Skin & Shiny Coat The recipe is rich in omega-3 and omega-6 fatty acids, supported by ingredients such as salmon oil and Antarctic krill. These essential fatty acids help nourish the skin and contribute to a soft, healthy and naturally glossy coat. Vitamin E provides additional antioxidant and nutritional support, helping complement the recipe’s skin and coat benefits. Taurine for Healthy Vision & Heart Taurine is an essential nutrient for cats and plays an important role in maintaining normal retinal and cardiovascular function. Purr-Fect Ocean Fish provides 1,500 mg/kg of taurine, supporting healthy vision and normal heart function as part of a complete adult feline diet. Strong Immune System Support Purr-Fect Ocean Fish contains a comprehensive combination of vitamins, minerals and functional ingredients designed to support normal immune function and overall health. Vitamins A, D3 and E, together with essential trace minerals, contribute to normal metabolism, immune defenses, tissue maintenance and general physiological wellbeing. OCEAN-INSPIRED NUTRITION The recipe combines carefully selected marine and animal-derived ingredients, including: * Dried Antarctic krill * Fish protein * Dehydrated chicken protein * Salmon oil * Chicken fat * Whole dried eggs * Beet pulp * Brewer’s yeast * White dried chicory * Linseed * Plant extracts * Vitamins and minerals Antarctic krill provides natural marine nutrients including EPA and DHA, while salmon oil contributes additional omega-3 fatty acids. Together, these ingredients provide nutritional support for skin, coat, brain, vision and overall feline wellbeing. DIGESTIVE HEALTH SUPPORT Purr-Fect Ocean Fish contains selected functional ingredients designed to support digestive wellbeing. Brewer’s yeast provides a natural source of MOS, while dried chicory contributes natural sources of FOS and inulin. These prebiotic components help support a healthy intestinal environment. Beet pulp provides dietary fibre that complements normal gastrointestinal function. With a maximum 3% crude fibre, the recipe provides a balanced level of fibre for adult cats. FUNCTIONAL INGREDIENTS FOR EVERYDAY WELLBEING The formulation includes carefully selected functional ingredients such as: Antarctic krill — a natural marine source of EPA and DHA. Salmon oil — provides valuable omega-3 fatty acids for skin and coat support. Brewer’s yeast — provides functional nutritional components including MOS. Dried chicory — a natural source of FOS and inulin to complement digestive health. Linseed — contributes beneficial fatty acids and nutritional fibre. Yucca schidigera and Macleaya cordata — selected plant-derived functional ingredients that complement the overall nutritional formulation. NUTRITIONAL ANALYSIS * Crude Protein: Minimum 33% * Crude Fat: Minimum 19% * Crude Fibre: Maximum 3% * Crude Ash: Maximum 10% This nutrient-dense profile provides adult cats with a concentrated combination of protein and fats to support daily maintenance, activity and healthy body condition. ESSENTIAL VITAMINS & MINERALS Purr-Fect Ocean Fish is fortified with essential nutritional additives, including: * Vitamin A: 20,000 IU/kg * Vitamin D3: 1,750 IU/kg * Vitamin E: 200 mg/kg * Taurine: 1,500 mg/kg * Iron: 70 mg/kg * Copper: 10 mg/kg * Zinc: 100 mg/kg * Manganese: 40 mg/kg * Iodine: 1.5 mg/kg * Selenium: 0.2 mg/kg These nutrients contribute to normal metabolism, immune function, vision, heart health, skin and coat condition and overall feline wellbeing. NUTRITION FOR INDOOR & OUTDOOR CATS The packaging provides separate feeding guidance for indoor and outdoor adult cats, recognizing that energy requirements can vary according to activity level. Recommended daily feeding amounts range from approximately: * 1 kg: 12 g outdoor / 10 g indoor * 2 kg: 24 g / 19 g * 3 kg: 36 g / 29 g * 4 kg: 48 g / 39 g * 5 kg: 61 g / 49 g * 6 kg: 73 g / 58 g * 7 kg: 85 g / 68 g * 8 kg: 97 g / 78 g * 9 kg: 109 g / 87 g * 10 kg: 121 g / 97 g These quantities are starting guidelines and should be adjusted according to the individual cat’s age, activity level, metabolism and body condition. Fresh, clean drinking water should always be available. A GRADUAL TRANSITION TO PURR-FECT When introducing Purr-Fect Ocean Fish to an adult cat already eating another food, a gradual transition over approximately 7–10 days is recommended. Begin by mixing a small amount of Purr-Fect with the existing food and gradually increase the proportion of the new recipe while reducing the previous food. This helps the cat become accustomed to the new diet and supports a comfortable dietary transition.
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Bravo Adult Chicken Flavour
This is a wholesome, nutritious dry dog food specially formulated to provide complete and balanced nutrition for adult dogs from 12 months of age. Developed around quality protein sources, carefully selected carbohydrates, beneficial fats, vitamins, minerals and functional nutrients, Bravo Chicken provides the nutritional foundation dogs need to stay active, healthy and full of vitality. With 22% minimum crude protein, 10% minimum crude fat and a maximum 4% crude fibre, the recipe offers balanced everyday nutrition to support muscle maintenance, energy, digestion and overall wellbeing. WHY CHOOSE BRAVO ADULT CHICKEN? Quality Protein for Strong Muscles The formulation contains meat meal and vegetable protein, providing valuable protein and amino acids to support the maintenance of lean muscle mass, healthy body condition and normal tissue maintenance in adult dogs. Balanced Energy for Everyday Activity With a minimum of 9% crude fat, Bravo provides a dependable source of dietary energy to support daily activity, exercise, play and normal physiological functions. Strong Teeth & Bones Bravo is formulated with calcium and phosphorus-supporting nutritional components to help maintain strong bones and healthy teeth. A balanced mineral supply is particularly important for maintaining skeletal strength throughout adulthood. Healthy Digestion The recipe combines maize, vegetable protein and beet pulp to provide carbohydrates and dietary fibre that contribute to normal digestive function. Beet pulp provides a source of fermentable fibre that can complement a healthy digestive system. Healthy Joints & Mobility Bravo Adult Chicken contains glucosamine at 245 mg/kg and chondroitin at 175 mg/kg. These functional nutrients provide nutritional support for cartilage and joint health, helping adult dogs maintain comfortable movement and an active lifestyle. Healthy Skin & Shiny Coat The formulation includes salmon oil and vegetable oil, providing valuable dietary fats and omega-3 fatty acids. Together with zinc and biotin, these nutrients help support healthy skin and contribute to a naturally shiny, well-maintained coat. Immune System Support A combination of essential vitamins, minerals and antioxidant support helps maintain the body’s natural defenses and contributes to overall health and vitality. CAREFULLY SELECTED INGREDIENTS Bravo Adult Chicken Flavour contains a carefully selected blend of: * Meat meal * Corn * Profish omega-3 fatty acids * Vegetable protein * Beet pulp * Brewer’s yeast * Salt * Salmon oil * Vegetable oil * Glucosamine * Chondroitin * Choline chloride * Biotin * Niacin * Folic acid * Pantothenic acid * Approved antioxidants and flavours * Vitamins * Minerals and trace elements This combination is designed to provide balanced daily nourishment while supporting important areas of canine health. FUNCTIONAL JOINT NUTRITION Bravo goes beyond basic nutrition with targeted functional ingredients for mobility. Glucosamine — 245 mg/kg Provides nutritional support for healthy cartilage and joint function. Chondroitin — 175 mg/kg Works alongside glucosamine to support cartilage and help maintain healthy joint structure and mobility. Together, these nutrients make Bravo Adult Chicken a particularly thoughtful everyday choice for dogs whose owners want to provide nutritional support for long-term mobility. OMEGA FATTY ACIDS FOR SKIN & COAT Salmon oil and omega-3 fatty acids provide valuable nutritional support for the skin and coat. Omega fatty acids help maintain healthy skin and contribute to a soft, glossy coat. The formulation is further supported by zinc and biotin, important nutrients that complement the nutritional care of skin and coat. NUTRITIONAL ANALYSIS * Crude Protein: Minimum 22% * Crude Fat: Minimum 10% * Crude Fibre: Maximum 4% This nutritional profile is designed to provide adult dogs with a balanced combination of protein, fats and fibre for everyday maintenance, activity and wellbeing. ESSENTIAL VITAMINS & MINERALS Bravo Adult Chicken is fortified with essential vitamins and trace minerals, including: * Vitamin A: 24,000 IU/kg * Vitamin D3: 1,600 IU/kg * Vitamin E: 140 IU/kg * Iron * Iodine * Copper * Manganese * Zinc * Selenium The vitamin and mineral system supports normal metabolism, immune function, skin and coat condition, bone health and overall physiological wellbeing. COMPLETE NUTRITION FROM 12 MONTHS Bravo Adult Chicken Flavour is designed for dogs from 12 months of age, providing a convenient complete diet for their adult years. Whether your dog is energetic and playful or enjoys a more relaxed lifestyle, the formulation provides a balanced nutritional foundation to help maintain strong muscles, healthy joints, good digestion, healthy skin and coat, strong bones and a healthy immune system. A DAILY RECIPE FOR HEALTH & VITALITY From quality protein and essential fats to functional joint nutrients, omega fatty acids, vitamins and minerals, Bravo Adult Chicken Flavour brings together the nutritional elements adult dogs need in one wholesome daily meal.
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Plaisir cat chunks in gravy with chicken & liver
This is a delicious, succulent wet food specially formulated for adult cats and sterilised cats. Combining the delicate flavour of tender chicken with the rich, savoury taste of liver, this recipe delivers a highly palatable meal in a soft, juicy gravy that cats will love. Made with 41% meat and animal derivatives, including 4% chicken and liver, Plaisir Chicken & Liver Chunks provides a satisfying animal-based meal with tender chunks surrounded by delicious gravy. The combination of chicken and liver creates a rich aroma and appetising flavour, while the soft texture makes every bite easy and enjoyable. With 82% moisture, this recipe provides a delicious way to contribute to your cat’s daily fluid intake while adding variety and enjoyment to their regular feeding routine. Nutrition for Adult & Sterilised Cats Plaisir Chicken & Liver Chunks in Gravy provides a balanced nutritional profile designed for adult cats, including sterilised cats. The recipe contains 9% crude protein and 4.5% crude fat, providing essential nutritional value in a highly palatable wet-food format. The formula is enriched with important nutritional additives including Vitamin E, Vitamin B1, Biotin (Vitamin B8), Vitamin C, Taurine, DL-Methionine, Iodine, Copper, Manganese and Zinc, helping provide a broad range of essential nutrients for everyday feline nutrition. Key Benefits * Chicken & liver flavour – Combines the familiar taste of chicken with the rich, savoury flavour of liver for an enticing meal. * Tender chunks in gravy – Succulent pieces coated in delicious gravy provide a soft, juicy and highly palatable texture. * Suitable for adult cats – Formulated to meet the nutritional needs of adult cats as part of their everyday feeding programme. * Suitable for sterilised cats – A delicious wet-food option designed for adult and sterilised cats. * 41% meat and animal derivatives – Provides a substantial animal-based component for a satisfying meal. * With taurine – Contains taurine, an important nutrient in feline nutrition. * Enriched with essential vitamins and minerals – Includes Vitamin E, Vitamin B1, biotin, Vitamin C, iodine, copper, manganese and zinc. * With DL-Methionine – Included as part of the nutritional formulation for adult cats. * Moisture-rich recipe – With 82% moisture, it provides a tasty source of dietary water. * No artificial colours – Made without added colouring for a naturally appealing appearance. * Highly palatable – The combination of chicken, liver and savoury gravy creates an enticing aroma and taste that encourages enthusiastic eating. Nutritional Profile Plaisir Chicken & Liver Chunks in Gravy provides 9% crude protein, 4.5% crude fat, 0.5% crude fibre, 2.5% minerals and 82% moisture. The recipe provides approximately 80.1 kcal of metabolisable energy per 100 g, making it a satisfying and convenient wet-food choice for everyday adult feeding. A Rich & Delicious Mealtime Experience Plaisir Chicken & Liver Chunks in Gravy brings together the comforting taste of chicken, the richness of liver and the irresistible texture of tender chunks in gravy. Every serving is designed to make mealtime more enjoyable while providing essential nutrients and valuable moisture. Whether served as a complete meal or incorporated into a cat’s regular feeding routine, Plaisir offers a delicious combination of taste, texture and balanced nutrition for adult and sterilised cats.
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Purr-fect Kitten : Chicken & Rice
This is a super premium, complete and balanced dry food specially formulated to support kittens during their rapid stages of growth and development. Built around 39% chicken meat meal, highly nutritious animal proteins, white rice, salmon oil, whole dried eggs and Antarctic krill, this carefully developed recipe provides the concentrated nutrition kittens need to grow strong, active and healthy. With 35% minimum crude protein and 24% minimum crude fat, Purr-Fect Chicken & Rice delivers a nutrient-dense nutritional profile designed to meet the elevated energy and protein requirements of growing kittens. WHY CHOOSE PURR-FECT KITTEN CHICKEN & RICE? High-Quality Chicken Protein for Strong Muscles Kittens undergo rapid muscle and tissue development during their first year. Purr-Fect provides 39% chicken meat meal as a key ingredient, delivering a concentrated source of high-quality animal protein. With 35% minimum crude protein, the recipe supplies essential amino acids to support: * Healthy muscle development * Tissue growth and maintenance * Strong body condition * Normal physical development * Everyday activity and play The inclusion of whole dried eggs and hydrolyzed chicken protein further contributes valuable animal-derived nutrients and amino acids. Concentrated Energy for Growing Kittens Growing kittens have substantially higher energy requirements than adult cats. With 24% minimum crude fat, Purr-Fect Chicken & Rice provides a concentrated source of dietary energy to fuel growth, exploration, play and normal development. The carefully selected fat sources also provide essential fatty acids that contribute to healthy skin, coat, brain and overall wellbeing. DHA & Marine Omega-3s for Brain and Vision The formula incorporates salmon oil and dried Antarctic krill, natural sources of important marine omega-3 fatty acids including DHA and EPA. These nutrients provide targeted support for: * Brain development * Nervous system development * Healthy vision * Learning and cognitive development * Skin and coat health DHA is particularly valuable during kittenhood, when the brain and visual system are undergoing rapid development. Taurine for Healthy Vision & Heart Taurine is an essential nutrient for cats and plays an important role in maintaining normal heart function and healthy vision. Purr-Fect provides 1,500 mg/kg of taurine, supporting normal retinal function, cardiovascular health and overall feline wellbeing. Omega 3 & 6 for Healthy Skin & Shiny Coat Purr-Fect Chicken & Rice provides valuable omega-3 and omega-6 fatty acids through ingredients including salmon oil, animal fat and marine-derived nutrients. These essential fats help nourish the skin and contribute to a soft, healthy and glossy coat. Vitamin E provides additional antioxidant and nutritional support. Strong Immune System Support Growing kittens need comprehensive nutrition to support their developing immune defenses. Purr-Fect provides a carefully balanced combination of vitamins, minerals and functional ingredients to support normal immune function and overall health. Vitamins A, D3 and E, together with essential trace minerals, contribute to normal growth, metabolism and physiological wellbeing. A CHICKEN-RICH RECIPE Chicken is at the heart of this recipe, with 39% chicken meat meal providing a concentrated source of animal protein. The nutritional foundation is complemented by: * White rice * Chicken-derived animal fat * Peas * Maize gluten * Beet pulp * Hydrolyzed chicken protein * Salmon oil * Whole dried eggs * Dried Antarctic krill * Brewer’s yeast * Linseed * Dried chicory * Plant extracts * Essential vitamins and minerals This combination delivers a nutrient-rich recipe designed around the nutritional needs of growing kittens. DIGESTIVE HEALTH SUPPORT Purr-Fect Chicken & Rice includes several functional ingredients designed to support healthy digestion. Brewer’s yeast provides a natural source of MOS, while dried chicory provides natural sources of FOS and inulin. These prebiotic components help support a healthy intestinal environment. Beet pulp provides dietary fibre that complements the digestive system and contributes to normal gastrointestinal function. The inclusion of white rice also provides a readily available carbohydrate source within the balanced nutritional profile. NATURAL MARINE NUTRITION The combination of salmon oil and Antarctic krill gives Purr-Fect Chicken & Rice a valuable marine nutritional component. Antarctic krill naturally supplies EPA and DHA, while salmon oil contributes additional omega-3 fatty acids. These nutrients support brain and visual development while contributing to healthy skin and coat condition. FUNCTIONAL INGREDIENTS The recipe also includes carefully selected functional ingredients such as: * Brewer’s yeast — natural source of MOS * Dried chicory — source of FOS and inulin * Linseed — source of beneficial fatty acids * Antarctic krill — natural source of EPA and DHA * Yucca schidigera * Macleaya cordata These ingredients complement the core nutritional formulation and provide a broader approach to everyday kitten wellbeing. NUTRITIONAL ANALYSIS * Crude Protein: Minimum 35% * Crude Fat: Minimum 24% * Crude Fibre: Maximum 2.5% The high protein and fat levels provide concentrated nutrition appropriate for the rapid growth, development and high activity levels of kittens. ESSENTIAL VITAMINS & MINERALS Purr-Fect Kitten Chicken & Rice is fortified with essential nutritional additives, including: * Vitamin A: 20,000 IU/kg * Vitamin D3: 1,750 IU/kg * Vitamin E: 200 mg/kg * Taurine: 1,500 mg/kg * Iron: 70 mg/kg * Copper: 10 mg/kg * Zinc: 100 mg/kg * Manganese: 40 mg/kg * Iodine: 1.5 mg/kg * Selenium: 0.2 mg/kg These nutrients contribute to normal growth, metabolism, immune function, vision, skin and coat condition and overall physiological wellbeing. COMPLETE NUTRITION THROUGH THE FIRST YEAR Purr-Fect Kitten Chicken & Rice is formulated to nourish kittens through their different stages of early life, with feeding guidance provided from approximately 2 months through 12 months of age. The recommended daily amount should be adjusted according to the kitten’s age, body weight, activity level and individual body condition. For kittens beginning solid food, the kibble can initially be offered moistened and gradually transitioned toward dry feeding as the kitten becomes accustomed to solid food. Fresh, clean drinking water should always be available. A GRADUAL TRANSITION TO PURR-FECT When changing your kitten’s diet, a gradual transition over approximately 7–10 days is recommended. Start by mixing a small amount of Purr-Fect with the kitten’s existing food, gradually increasing Purr-Fect while reducing the previous diet. This gradual transition helps the kitten become accustomed to the new recipe and supports a comfortable dietary change. SUPER PREMIUM NUTRITION FOR GROWING KITTENS Purr-Fect Kitten Chicken & Rice brings together 39% chicken meat meal, 35% protein, 24% fat, DHA, EPA, taurine, omega fatty acids, whole dried eggs, salmon oil, Antarctic krill, prebiotic ingredients, essential vitamins and minerals in a complete and balanced recipe. From strong muscles and healthy growth to brain and vision development, heart health, digestion, skin and coat and immune support, the formulation is designed around the nutritional requirements of growing kittens.
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Purr-fect Chicken Chunks In Gravy For Adult Cat
This is a delicious, complete and balanced wet food specially prepared for adult cats. Made with chicken and chicken derivatives, this appetizing meal combines tender, succulent chunks with a rich, flavourful gravy to create an irresistible texture and taste that cats naturally love. Carefully prepared and cooked to deliver an appealing flavour and texture, Purr-Fect Chicken Chunks in Gravy provides cats with a satisfying, moisture-rich meal that is perfect for everyday feeding. The soft chunks are easy to eat, while the generous gravy makes every bite more enjoyable—even for cats that can be selective about their food. Formulated with essential vitamins, minerals and taurine, this recipe is designed to support the nutritional needs of adult cats as part of a complete feeding programme. With 82% moisture, it also provides a delicious way to contribute to your cat’s daily water intake. Why Your Cat Will Love It * Tender chicken chunks – Delicious, meaty pieces made with chicken and chicken derivatives for an irresistible taste. * Rich, savoury gravy – A flavourful gravy that coats the chunks and makes every bite more appetizing. * Complete food for adult cats – Formulated to provide balanced nutrition for everyday feeding. * Moisture-rich recipe – With 82% moisture, it offers a delicious source of dietary water. * With taurine – Contains 250 mg/kg taurine, an essential nutrient for cats. * Essential vitamins – Enriched with Vitamins A, D3 and E to complement the nutritional profile. * Soft and easy to eat – The tender texture makes it enjoyable and easy to consume. * Irresistible taste and aroma – Chicken and gravy combine to create an enticing mealtime experience. Nutritional Profile The recipe provides 7.5% protein, 4% fat, 3% ash, 0.4% fibre and 82% moisture, delivering a moisture-rich meal suitable for everyday feeding of adult cats. Feeding Guide The recommended daily amount depends on your cat’s body weight. As a general guide, cats weighing 2 kg may require 110–150 g per day, 3 kg 165–220 g, 4 kg 220–300 g, 5 kg 275–370 g, and 6 kg 330–415 g. Always provide access to fresh, clean drinking water and serve the food at room temperature for the best eating experience. After opening, refrigerate the unused portion and consume within 72 hours. Do not feed if the can is dented, damaged or swollen. A Deliciously Complete Mealtime From the first bite to the last lick of gravy, Purr-Fect Chicken Chunks in Gravy delivers the combination cats crave: tender chicken, delicious gravy and complete everyday nutrition.
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Primo Adult – Lamb & Potato
This is a premium grain-free and gluten-free adult dog food carefully crafted to deliver delicious taste, balanced nutrition and everyday vitality. Combining the comforting goodness of potato with quality animal and vegetable protein sources, the recipe is designed to provide adult dogs with a nourishing and satisfying meal for their daily nutritional needs. Developed for dogs that deserve more than ordinary nutrition, Primo Robusto brings together carefully selected ingredients, functional nutrients and essential vitamins and minerals in a complete and balanced formulation. WHY PRIMO ROBUSTO LAMB & POTATO? Premium Grain-Free Nutrition Formulated without traditional cereal grains, the recipe uses potato starch as a principal carbohydrate source, providing an alternative source of energy while maintaining a highly palatable diet. Quality Protein for Strong, Healthy Dogs The formulation contains lamb meal, chicken meal and vegetable protein to provide a dependable source of protein for maintaining muscles, supporting body condition and helping adult dogs stay active and energetic. Healthy Fats & Salmon Oil Vegetable oil and salmon oil provide valuable dietary fats, including omega fatty acids, which contribute to healthy skin, a glossy coat and overall nutritional balance. Digestive Support The inclusion of prebiotic MOS, beta-glucans and brewer’s yeast helps support a healthy digestive environment and contributes to the proper functioning of the dog’s gastrointestinal system. Immune System Support Antioxidants, vitamins, minerals and functional ingredients are incorporated to help support the body’s natural immune defenses and maintain overall wellbeing. Joint & Mobility Support Glucosamine and chondroitin sulphate are included as functional nutrients to support healthy joints and mobility, making the recipe particularly suitable for maintaining an active adult lifestyle. Essential Vitamins & Minerals A carefully balanced vitamin and mineral system helps support essential physiological functions, including metabolism, immune health, bone maintenance and overall vitality. KEY INGREDIENTS The formulation includes lamb meal, potato starch, chicken meal, vegetable protein, vegetable oil, salmon oil, beet pulp, brewer’s yeast, chicken liver hydrolysate, methionine, glucosamine, chondroitin sulphate, MOS, beta-glucans, antioxidants, vitamins and minerals. Chicken liver hydrolysate also contributes to the recipe’s palatability, helping create a meal that dogs enjoy while supporting consistent feeding. NUTRITIONAL PROFILE * Crude Protein: Minimum 22% * Crude Fat: Minimum 11% * Crude Fibre: Maximum 3% * Ash: Maximum 10% This nutritional profile provides a balanced combination of protein, fats and essential nutrients for the maintenance needs of adult dogs. A RECIPE DESIGNED FOR EVERYDAY WELLBEING From strong muscles and healthy skin to digestive function, immune support and comfortable mobility, Primo Robusto Lamb & Potato is designed to provide comprehensive everyday nutrition for adult dogs. Its grain-free and gluten-free formulation, functional ingredients and carefully selected nutritional components make it an excellent choice for pet parents looking for a premium everyday diet that combines taste, nourishment and functional health benefits.
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Plaisir Cats: Alutray with salmon
This is a smooth, delicious and nourishing wet food specially formulated for adult cats, including sterilised cats. Presented in a convenient 100 g aluminium tray, this succulent pâté combines the rich, distinctive flavour of salmon with carefully selected animal-based ingredients to create an irresistible seafood meal that cats will love. Its smooth and tender pâté texture makes it easy to eat, while the rich salmon aroma and flavour create an enticing mealtime experience. With its high moisture content, Plaisir Salmon Pâté also provides a delicious way to contribute to your cat’s daily fluid intake. Nutrition for Adult & Sterilised Cats Plaisir Adult Salmon Pâté contains 50% meat and animal derivatives together with 5.5% fish and fish derivatives, including 4% salmon, providing a satisfying animal-based foundation complemented by a delicious seafood component. The recipe provides 10% crude protein and 3.5% crude fat, delivering valuable nutrients in a balanced wet-food format. With approximately 79.6 kcal of metabolisable energy per 100 g, it provides a convenient source of energy for adult cats. With 82% moisture, the pâté is a moisture-rich addition to your cat’s daily feeding routine. Key Benefits * Made with salmon – Contains 4% salmon for a rich, distinctive seafood flavour. * Smooth pâté texture – Soft and tender, making it easy and enjoyable for cats to eat. * 50% meat and animal derivatives – Provides a substantial animal-based component for a satisfying meal. * Fish-rich recipe – Contains 5.5% fish and fish derivatives, including salmon. * Suitable for adult cats – Formulated to support the nutritional needs of adult cats as part of their everyday diet. * Suitable for sterilised cats – A delicious wet-food option for adult and sterilised cats. * Moisture-rich recipe – With 82% moisture, it provides a tasty way to contribute to daily fluid intake. * With taurine – Contains taurine, an important nutrient in feline nutrition. * With DL-Methionine – Included as part of the nutritional formulation for adult cats. * Enriched with essential vitamins and minerals – Contains Vitamins E, B1, biotin (Vitamin B8) and Vitamin C, together with iodine, copper, manganese and zinc. * Highly palatable – The rich salmon flavour and smooth pâté texture create an enticing meal designed to encourage enthusiastic eating. * Convenient 100 g aluminium tray – Easy to portion and serve, making it practical for everyday feeding. * No artificial colours – Made without added colouring for a naturally appealing meal. Nutritional Profile Plaisir Adult Salmon Pâté provides 10% crude protein, 3.5% crude fat, 0.5% crude fibre, 1.5% minerals and 82% moisture. With approximately 79.6 kcal of metabolisable energy per 100 g, it provides a satisfying source of energy in a moisture-rich format suitable for adult cats. A Rich Taste of the Sea From its smooth pâté texture to its rich salmon flavour, Plaisir Adult Salmon Pâté brings together the seafood taste cats love with balanced everyday nutrition. Its combination of animal-based ingredients, salmon, essential nutrients and high moisture content makes it an appealing choice for adult and sterilised cats. Presented in a convenient 100 g aluminium tray, each serving offers a fresh, appetising portion that is simple to serve and easy for cats to enjoy.
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Bravo Active Beef Flavour
This is a specially formulated, complete and balanced dry dog food designed for active adult dogs with higher nutritional demands. Developed to support dogs that are energetic, athletic, working or simply enjoy an active lifestyle, Bravo Active combines a high-protein nutritional profile with carefully selected ingredients, essential fatty acids, joint-support nutrients, vitamins and minerals. With 28% minimum crude protein and 12% minimum crude fat, Bravo Active provides a nutrient-dense nutritional foundation designed to support strong muscles, sustained energy, healthy joints, skin and coat, digestion and overall vitality. BUILT FOR ACTIVE DOGS Active dogs require more than basic maintenance nutrition. Regular exercise, running, working and physical activity place greater demands on muscles, joints and energy metabolism. Bravo Active is designed to help meet these demands by combining high-quality protein, balanced dietary fats and functional nutrients in a complete everyday formula. WHY CHOOSE BRAVO ACTIVE BEEF? High Protein for Strong, Lean Muscles With 28% minimum crude protein, Bravo Active provides a high level of protein to support muscle development and maintenance. Protein supplies essential amino acids required for maintaining lean muscle tissue, supporting recovery after physical activity and helping active dogs maintain strong body condition. Balanced Energy for Active Lifestyles With 12% minimum crude fat, Bravo Active provides a concentrated source of dietary energy to support daily activity, exercise, training and play. The combination of protein and fat is designed to provide active adult dogs with dependable nutritional support while helping them maintain their energy and vitality. Joint Support for Mobility Active dogs place considerable demands on their joints and cartilage. Bravo Active contains glucosamine and chondroitin, functional nutrients that provide nutritional support for healthy cartilage and joint function. This makes the formula particularly suitable for dogs that regularly run, exercise, train, work or participate in physically demanding activities. Omega Fatty Acids for Healthy Skin & Coat Bravo Active provides valuable omega-3 fatty acids, including nutrients supplied through fish-derived ingredients, to support healthy skin and coat condition. Omega fatty acids, together with zinc and biotin, help nourish the skin and contribute to a healthy, soft and naturally shiny coat. Healthy Digestion The recipe combines carefully selected cereals and dietary fibre sources to support normal digestive function. Beet pulp and brewer’s yeast contribute functional nutritional support, while the overall carbohydrate and fibre profile helps provide a balanced digestive foundation for active adult dogs. Strong Teeth & Bones Bravo Active provides a balanced mineral profile, including 1.4% minimum calcium and 1.1% minimum phosphorus, helping support strong bones and healthy teeth. Adequate mineral nutrition is particularly important for active dogs because healthy skeletal structures provide the foundation for movement, exercise and physical performance. Immune System Support Active dogs benefit from strong overall nutritional support. Bravo Active is fortified with essential vitamins and trace minerals to help support normal immune function and physiological wellbeing. The formulation includes vitamins A, D3, E and B-group vitamins, together with important minerals such as iron, iodine, copper, manganese, zinc and selenium. CAREFULLY SELECTED INGREDIENTS Bravo Active Beef Flavour contains a carefully selected combination of: * Meat meal * Poultry meal * Corn * Profish meal * Vegetable protein * Beet pulp * Salmon oil * Vegetable oil * Mono-dicalcium phosphate * Brewer’s yeast * Chicken liver hydrolysate * Choline chloride * Biotin * Niacin * Folic acid * Pantothenic acid * Methionine * Glucosamine * Chondroitin * Vitamins and minerals * Approved antioxidants and flavours * Trace elements Together, these ingredients provide a balanced nutritional foundation for active adult dogs while supporting muscle, energy, mobility and overall health. ENHANCED PALATABILITY Chicken liver hydrolysate contributes to the food’s flavour and aroma, helping enhance palatability and encourage consistent feeding. The appealing beef flavour combined with palatability-enhancing ingredients makes Bravo Active an enjoyable daily meal for dogs with demanding lifestyles. NUTRITIONAL ANALYSIS * Crude Protein: Minimum 28% * Crude Fat: Minimum 12% * Crude Fibre: Maximum 4% * Calcium: Minimum 1.4% * Phosphorus: Minimum 1.1% The elevated protein and balanced fat levels provide a nutritional profile suited to active adult dogs requiring strong nutritional support for muscle maintenance, energy and everyday activity. ESSENTIAL VITAMINS & MINERALS Bravo Active is fortified with essential vitamins and trace minerals, including: * Vitamin A: 24,000 IU/kg * Vitamin D3: 1,600 IU/kg * Vitamin E: 140 IU/kg * Iron * Iodine * Copper * Manganese * Zinc * Selenium These nutrients contribute to normal metabolism, immune function, bone health, skin and coat condition and overall physiological wellbeing. FUNCTIONAL NUTRITION FOR ACTIVE DOGS Bravo Active is designed to provide targeted nutritional support across the areas that matter most for energetic dogs. For strong muscles: 28% protein provides essential amino acids for muscle maintenance and healthy body condition. For energy: 12% fat provides a concentrated source of dietary energy for active lifestyles. For healthy joints: glucosamine and chondroitin provide nutritional support for cartilage and mobility. For skin and coat: omega fatty acids, zinc and biotin help support healthy skin and a shiny coat. For strong bones and teeth: balanced calcium and phosphorus support skeletal and dental health. For digestion: carefully selected cereals, fibre sources and brewer’s yeast support normal digestive function. For immunity: vitamins, minerals and antioxidant support help maintain the body’s natural defenses. DESIGNED FOR DOGS THAT DON’T SIT STILL Whether your dog loves long walks, running, outdoor adventures, training, working activities or energetic play, Bravo Active is formulated to provide the nutritional support needed to keep up with an active lifestyle. Its combination of high protein, balanced fat, joint-support nutrients, omega fatty acids, essential vitamins and minerals provides a comprehensive nutritional approach for adult dogs that are constantly on the move. ACTIVE NUTRITION. EVERYDAY VITALITY. Bravo Active Beef Flavour brings together 28% protein, 12% fat, functional joint nutrients, omega fatty acids, essential vitamins and minerals in a complete and balanced recipe designed for active adult dogs. It is nutrition built around the needs of dogs that move more, play more, train more and live life to the fullest.
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Wonder White Lavender Scented
This is a premium cat litter designed to make everyday litter care cleaner, easier and more hygienic. Combining strong clumping, high absorption, odour control and an exceptionally low-dust formulation, Wonderwhite helps create a fresher, cleaner litter environment for both cats and their owners. Crafted with performance and convenience in mind, Wonderwhite quickly absorbs moisture and forms firm, easy-to-remove clumps, helping keep the remaining litter clean and fresh for longer. Its highly absorbent formulation works efficiently to lock in moisture and help control unpleasant odours at their source. Why Choose Wonderwhite? * Strong Clumping – Forms firm, compact clumps when exposed to moisture, making daily scooping quick and easy while helping reduce unnecessary litter waste. * High Absorption – Its highly absorbent formulation rapidly takes in moisture, helping keep the litter tray drier and more comfortable for your cat. * Powerful Odour Lock – Helps lock in unpleasant odours, leaving the litter area noticeably fresher and more pleasant. * 99.5% Dust Free – Designed with an exceptionally low-dust formulation, helping minimise airborne dust during pouring, scooping and everyday use. * Low Tracking – The low-dust formulation is designed to help reduce litter particles being carried outside the tray, helping keep surrounding floors cleaner. * Easy Daily Maintenance – Strong, easy-to-scoop clumps allow soiled litter to be removed without having to replace the entire tray as frequently. * Long-Lasting Performance – Efficient absorption and targeted removal of soiled clumps help maximise the usable life of the litter. * Cat-Friendly Comfort – Provides a clean and comfortable litter environment that cats can enjoy using every day. Cleaner Litter. Fresher Home. Wonderwhite is designed around the things that matter most in a modern cat household: less mess, easier cleaning, better moisture control and effective odour management. The combination of strong clumping and high absorption means moisture is quickly contained, while odour-locking performance helps maintain a fresher litter area. Its 99.5% dust-free feature makes it particularly suitable for households where keeping dust to a minimum is a priority. The low-tracking formulation also helps reduce the amount of litter carried away from the tray, making everyday clean-up easier.
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Beef Chunks in Gravy
Make every mealtime richer and more satisfying with Bravo Beef Chunks in Gravy, a complete wet food specially formulated for adult dogs. Featuring tender beef chunks in a delicious, savoury gravy, this recipe combines an enticing meaty taste and soft texture with balanced everyday nutrition. Freshly prepared and cooked for great taste and natural nutrition, Bravo Beef Chunks in Gravy provides a wholesome, moist meal that can be served on its own or combined with dry food for added flavour and variety. Tender Beef Chunks in Savoury Gravy Made with meat and meat derivatives, including a minimum of 4% beef, Bravo Beef Chunks in Gravy delivers a rich beef flavour that makes mealtimes more appealing. The tender chunks provide a satisfying bite, while the savoury gravy adds moisture, aroma and flavour throughout the meal. This combination creates an appetising texture and taste that dogs can enjoy every day. Complete & Balanced Nutrition Bravo Beef Chunks in Gravy is formulated as a complete food for adult dogs, providing a combination of essential nutrients, vitamins and minerals to support their everyday nutritional needs. The recipe provides: * 7% crude protein to support the maintenance of muscles and body tissues. * 3% crude fat to provide a source of dietary energy. * 0.4% crude fibre to complement normal digestive function. * 3% crude ash, representing the food’s mineral content. * 82% moisture, providing a naturally moist meal and contributing to daily water intake. The formula is also supplemented with Vitamin A, Vitamin D3 and Vitamin E, together with minerals, to help provide nutritional support for the overall wellbeing of adult dogs. Rich Beef Flavour Dogs Enjoy Beef offers a hearty, satisfying flavour that makes it an excellent choice for dogs that enjoy meaty meals. Bravo combines this flavour with tender chunks and a rich gravy to create a highly appealing wet-food experience. The gravy helps distribute flavour throughout the meal, while the soft chunks provide an enjoyable texture. It is an excellent way to add variety to your dog’s feeding routine while maintaining a complete-food format. Ideal on Its Own or with Dry Food Bravo Beef Chunks in Gravy can be served as a complete standalone meal or combined with dry kibble. When mixed with dry food, the juicy gravy and tender beef chunks can add extra flavour and moisture, creating a more exciting mealtime experience for dogs that enjoy a combination of textures. Convenient 400 g Can Packaged in a convenient 400 g easy-open can, Bravo Beef Chunks in Gravy is practical for everyday feeding and easy to portion according to your dog’s size. The recommended daily feeding amounts are approximately: * 1–5 kg: ½–1 can * 5–10 kg: 1–2 cans * 10–25 kg: 2–4 cans * 25–35 kg: 4–5 cans * Over 35 kg: 5–6 cans Individual requirements may vary depending on your dog’s age, activity level, breed and body condition. Always provide a bowl of fresh drinking water. After opening, refrigerate and consume within 72 hours. Store unopened cans appropriately and serve at room temperature. Do not open or use the product if the can is dented or swollen.
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Purr-fect Salmon And Catnip Biscuit
This is a delicious, crunchy treat crafted especially for cats who enjoy an irresistible combination of savoury salmon and naturally aromatic catnip. Made with carefully selected ingredients, these biscuits provide a rewarding snack that combines great taste with nutritional value, making them ideal for everyday treating, positive reinforcement, or simply showing your cat some extra love. The biscuits are formulated with salmon powder and shrimp powder to deliver a distinctive seafood flavour that cats naturally find appealing. The addition of catnip provides an enticing aroma and makes treat time even more engaging, while ingredients such as egg yolk powder, soybean oil and brewer’s yeast contribute to the overall nutritional profile. With 24% protein and 15% fat, Purr-Fect Salmon & Catnip Biscuits provide a satisfying source of nutrients in a convenient bite-sized format. The crunchy texture also makes them enjoyable to chew, adding variety to your cat’s daily feeding routine. Why Your Cat Will Love It * Irresistible salmon flavour – Made with salmon powder for a rich, savoury taste cats love. * With natural catnip – Adds an appealing aroma and sensory experience to make treat time more exciting. * Delicious seafood combination – Salmon and shrimp provide a flavour profile designed for feline palatability. * Crunchy and satisfying – A crisp texture that gives cats an enjoyable chewing experience. * Nutritionally rewarding – Provides 24% protein and 15% fat as part of a balanced treat formulation. * Perfect for bonding – An excellent way to reward your cat, encourage positive interaction and create enjoyable moments together. * Ideal for everyday enrichment – Can be offered during playtime, training, grooming or simply as an occasional reward. Feeding Guide For adult cats, offer approximately 8–10 biscuits per day, depending on the cat’s size, activity level and overall diet. Treats should complement your cat’s regular complete and balanced food and should not replace their main meals. Not recommended for kittens under 2 months of age. Always provide access to fresh, clean drinking water.
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Purr-fect Adult : Prokat Chicken
This is a complete and balanced dry cat food specially formulated to nourish adult cats through their everyday lives. Combining dehydrated chicken protein, rice, animal-derived ingredients, salmon oil, essential vitamins and minerals, this recipe provides balanced nutrition to support strong muscles, healthy skin and coat, healthy vision and heart function, digestion and a strong immune system. Designed for adult cats, Prokrat Chicken provides a practical nutritional foundation for maintaining healthy body condition and supporting everyday vitality. WHY CHOOSE PURR-FECT PROKRAT CHICKEN? High-Quality Chicken Protein for Strong Muscles Protein is essential for maintaining a cat’s lean muscle mass and healthy body condition. Purr-Fect Prokrat Chicken contains 30% minimum crude protein, with the ingredient declaration identifying dehydrated chicken protein at 18.5%. This provides a concentrated source of animal protein and essential amino acids to support: * Muscle maintenance * Tissue maintenance and repair * Healthy body condition * Everyday activity and vitality The formulation is designed around the natural nutritional needs of cats, with animal-derived ingredients providing important protein and nutrients. Balanced Energy for Adult Cats With 12% minimum crude fat, Prokrat Chicken provides a dependable source of dietary energy for adult cats. The recipe’s fat sources contribute energy while also providing essential fatty acids that support healthy skin, coat condition and overall wellbeing. Omega Fatty Acids for Healthy Skin & Shiny Coat The formulation contains salmon oil at 0.5%, providing a natural source of omega-3 fatty acids. Omega fatty acids contribute to healthy skin and help maintain a soft, glossy and well-conditioned coat. Together with essential micronutrients such as zinc, these nutrients provide comprehensive nutritional support for skin and coat health. Taurine for Healthy Vision & Heart Taurine is an essential nutrient for cats and plays an important role in normal heart function and retinal health. Purr-Fect Prokrat Chicken provides 1,500 mg/kg taurine, supporting healthy vision and cardiovascular function as part of a complete adult feline diet. Strong Immune System Support Adult cats require a consistent supply of essential vitamins and minerals to maintain normal immune function and overall wellbeing. The recipe is fortified with a broad range of vitamins, minerals and trace elements to support: * Normal immune defenses * Metabolism * Bone and tissue maintenance * Skin and coat condition * Overall physiological health CAREFULLY SELECTED INGREDIENTS Purr-Fect Prokrat Chicken contains a carefully selected combination of: * Meat and animal derivatives * Dehydrated chicken protein — 18.5% * Cereals * Rice — 30% * Vegetable derivatives * Vegetables * Oils and fats * Salmon oil — 0.5% * Minerals * Yeasts This combination provides a balanced nutritional foundation with animal protein at its core, complemented by rice, beneficial fats and functional nutritional ingredients. CHICKEN & RICE FORMULATION The recipe combines dehydrated chicken protein with rice to create a balanced nutritional profile for adult cats. Chicken provides concentrated animal protein, while rice contributes a readily available carbohydrate source. The combination helps provide energy and supports a complete daily diet when fed according to the recommended feeding guidelines. SUPPORT FOR HEALTHY DIGESTION Purr-Fect Prokrat Chicken includes vegetable derivatives and yeast-based ingredients that contribute to the overall fibre and functional nutritional profile of the food. With a maximum 3% crude fibre, the recipe provides a moderate level of dietary fibre to complement normal digestive function. NUTRITIONAL ANALYSIS * Crude Protein: Minimum 30% * Crude Fat: Minimum 12% * Crude Fibre: Maximum 3% * Crude Ash: Maximum 10% This nutritional profile provides adult cats with a balanced combination of protein and fat to support daily maintenance, activity and healthy body condition. ESSENTIAL VITAMINS & MINERALS Purr-Fect Prokrat Chicken is supplemented with essential nutritional additives, including: * Taurine: 1,500 mg/kg * Iron: 100 mg/kg * Copper: 10 mg/kg * Zinc: 100 mg/kg * Manganese: 5 mg/kg * Iodine: 1.5 mg/kg * Selenium: 0.2 mg/kg These nutrients contribute to normal metabolic function, immune health, vision, heart health, skin and coat condition and overall wellbeing. COMPLETE DAILY NUTRITION FOR ADULT CATS Purr-Fect Prokrat Chicken is designed to provide everyday nutritional support for adult cats across different body sizes. The feeding guide recommends approximately: * 3–4 kg: 50–65 g/day * 4–5 kg: 65–85 g/day * 5–6 kg: 85–100 g/day * Above 6 kg: 100 g/day and above These amounts are starting guidelines and should be adjusted according to the individual cat’s activity level, age, metabolism and body condition. Fresh, clean drinking water should always be available. A GRADUAL DIETARY TRANSITION When introducing Purr-Fect Prokrat Chicken, a gradual transition is recommended. Begin by mixing a small amount of the new food with the cat’s current diet and progressively increase the proportion of Purr-Fect over several days. A gradual change helps the cat become accustomed to the new food and can help minimize digestive disruption.
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Primo Adult – Chicken & Potato
This is a premium grain-free and gluten-free adult dog food crafted to provide complete, balanced and highly palatable nutrition for everyday vitality. Combining quality chicken protein with the natural goodness of potato, this carefully formulated recipe delivers essential nutrients to support strong muscles, healthy digestion, immune function, skin and coat health, and overall wellbeing. Designed for adult dogs, Primo Gusto brings together selected animal and vegetable protein sources, beneficial functional ingredients, essential vitamins and minerals, and carefully balanced fats to create a nutritious meal that dogs can enjoy every day. WHY PRIMO GUSTO CHICKEN & POTATO? Quality Chicken Protein for Lean Muscles Chicken meal provides a concentrated source of animal protein to help maintain lean muscle mass, support healthy body condition and provide the amino acids required for everyday activity and maintenance. Grain-Free & Gluten-Free Nutrition The recipe is formulated without traditional grains and gluten, using potato starch as a carbohydrate source. Potato provides readily available energy while also contributing natural fibre and minerals to the diet. Healthy Digestion Support Prebiotic MOS and beet pulp are included to help support a healthy digestive environment and promote efficient gastrointestinal function. These functional ingredients complement a balanced diet designed for everyday digestive wellbeing. Healthy Skin & Shiny Coat Vegetable oil and salmon oil provide valuable dietary fats and natural sources of omega fatty acids. These nutrients help support healthy skin and contribute to a soft, glossy and well-maintained coat. Immune System Support Antioxidants, vitamins and essential minerals help support the body’s natural defense mechanisms and contribute to overall health and vitality. Bone & Joint Support Calcium contributes to the maintenance of strong bones and teeth, while glucosamine and chondroitin sulphate are included as functional nutrients to support healthy joints and mobility. Enhanced Palatability Chicken liver hydrolysate is incorporated into the formulation to enhance flavour and aroma, helping create a highly appealing meal for adult dogs. CAREFULLY SELECTED INGREDIENTS The recipe contains potato starch, chicken meal, vegetable protein, vegetable oil, salmon oil, beet pulp, mono-dicalcium phosphate, salt, mannan-oligosaccharide (MOS), beta-glucans, brewer’s yeast, chicken liver hydrolysate, methionine, glucosamine, chondroitin sulphate, antioxidants, vitamins and minerals. Together, these ingredients provide a balanced nutritional foundation while supporting key areas of canine health. NUTRITIONAL ANALYSIS * Crude Protein: Minimum 22% * Crude Fat: Minimum 11% * Crude Ash: Maximum 10% * Crude Fibre: Maximum 3% This nutritional profile is designed to provide a balanced supply of protein, fats and other essential nutrients appropriate for the maintenance needs of adult dogs. ESSENTIAL VITAMINS & MINERALS Primo Gusto is fortified with essential micronutrients, including vitamins A, D3 and E, together with trace minerals such as iron, iodine, copper, manganese, zinc and selenium. These nutrients contribute to normal physiological functions, immune support, bone health, metabolism, skin and coat condition and overall vitality. A COMPLETE APPROACH TO ADULT DOG NUTRITION From maintaining lean muscles and strong bones to supporting digestion, immunity, skin, coat and mobility, Primo Gusto Chicken & Potato is formulated to provide comprehensive everyday nutrition for adult dogs. Its combination of quality chicken protein, grain-free and gluten-free nutrition, functional prebiotics, salmon oil, joint-support nutrients, antioxidants and essential vitamins and minerals makes it an excellent choice for pet parents seeking a premium diet that delivers both nourishment and taste.
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Primo Puppy – Chicken & Potato
This is a specially formulated complete and balanced diet designed to support puppies during one of the most important stages of their lives. Growing puppies have significantly higher nutritional demands than adult dogs, requiring carefully balanced levels of protein, fats, minerals and essential nutrients to support healthy growth and development. Primo Puppy combines quality poultry and meat meals with carefully selected carbohydrates, functional ingredients, essential vitamins and minerals to provide the energy and nutrition puppies need to grow into strong, active and healthy adult dogs. WHY PRIMO PUPPY CHICKEN & POTATO? High-Protein Nutrition for Growing Muscles With a minimum of 28% crude protein, Primo Puppy provides a concentrated source of protein to support muscle development, healthy growth and the formation and maintenance of lean body tissue during puppyhood. Higher Energy for Growing Puppies Puppies are naturally energetic and have greater energy requirements than adult dogs. With a minimum of 14% crude fat, the recipe provides a valuable source of concentrated energy to help fuel play, exploration, learning and healthy physical development. Strong Bones & Teeth Calcium and phosphorus-supporting mineral nutrition plays an essential role in the development and maintenance of strong bones and healthy teeth. This is particularly important during the rapid growth phase of puppies. Healthy Brain & Nervous System Development The inclusion of DHA from fish oil provides an important omega-3 fatty acid associated with healthy brain and nervous system development, supporting puppies as they learn, explore and develop. Healthy Skin & Coat Omega fatty acids from the recipe’s fat sources help nourish the skin and support the development of a soft, healthy and shiny coat. Digestive Health Support Primo Puppy contains prebiotic MOS, beet pulp and brewer’s yeast to help support a healthy digestive environment. These functional ingredients complement a carefully balanced diet for growing puppies. Immune System Support Antioxidants, vitamins and essential minerals help support the puppy’s natural immune defenses during a period of rapid growth and development. Joint & Mobility Support The formula contains glucosamine and chondroitin sulphate, functional nutrients that help support healthy joints and cartilage as puppies develop their growing skeletal and musculoskeletal systems. Taurine for Heart Health Taurine is included as a functional nutritional component to support normal heart function and overall cardiovascular wellbeing. TENDER & CRUNCHY FOR PUPPIES Primo Puppy is designed with a tender yet crunchy kibble texture, making it enjoyable for puppies while encouraging chewing. The carefully developed kibble is suitable for everyday feeding and provides a convenient, complete source of nutrition. CAREFULLY SELECTED INGREDIENTS The formulation contains poultry meal, meat meal, potato starch, vegetable protein, rice, vegetable oil, beet pulp, mono-dicalcium phosphate, salt, mannan-oligosaccharides (MOS), beta-glucans, brewer’s yeast, chicken liver hydrolysate, methionine, glucosamine, chondroitin sulphate, antioxidants, vitamins and minerals. Chicken liver hydrolysate contributes to the food’s appealing aroma and flavour, helping enhance palatability and encourage consistent feeding. NUTRITIONAL ANALYSIS * Crude Protein: Minimum 28% * Crude Fat: Minimum 14% * Crude Ash: Maximum 10% * Crude Fibre: Maximum 2.5% The higher protein and fat profile is designed to meet the nutritional demands of growing puppies, providing the building blocks and energy required during this important developmental stage. ESSENTIAL VITAMINS & MINERALS Primo Puppy is fortified with essential vitamins and minerals, including: * Vitamin A: 24,000 IU/kg * Vitamin D3: 1,600 IU/kg * Vitamin E: 140 IU/kg * Iron * Copper * Manganese * Zinc * Selenium These nutrients contribute to normal growth, metabolism, immune function, bone development, skin and coat health and overall wellbeing. A STRONG START FOR A HEALTHY LIFE The puppy stage lays the foundation for a dog’s future health. Primo Puppy Chicken & Potato is therefore designed to provide more than just energy—it delivers high-quality protein, essential fats, functional nutrients, vitamins and minerals to support the many nutritional demands of growing puppies. From strong muscles and bones to healthy digestion, immune defenses, brain development, skin, coat and mobility, every element of the recipe is designed to help puppies thrive.
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Plaisir Kitten: Alutray with Salmon
This is a smooth, delicious and nourishing wet food specially formulated for growing kittens. Carefully crafted in a convenient aluminium tray, this succulent pâté combines the rich taste of salmon with carefully selected animal-based ingredients to create a highly palatable meal that kittens will love. Its smooth, tender pâté texture makes it particularly easy for young cats to eat and enjoy, while its high moisture content provides a delicious way to contribute to their daily fluid intake. Every serving delivers a satisfying combination of taste, texture and nutrition designed around the needs of kittens during their important growth and development stage. Nutrition Designed for Growing Kittens Plaisir Kitten Salmon Pâté contains 52% meat and animal derivatives, together with 5% fish and fish derivatives, including 5% salmon. This provides a strong animal-based foundation while delivering the distinctive seafood flavour kittens enjoy. The recipe provides 10.5% crude protein and 5% crude fat, supplying valuable nutrients and energy for growing kittens. With approximately 92.7 kcal of metabolisable energy per 100 g, it provides a convenient source of energy in a highly palatable wet-food format. The formula also contains 79% moisture, making it a moisture-rich addition to your kitten’s daily feeding routine. Key Benefits * Made with salmon – Contains 5% salmon for a delicious and appealing seafood flavour. * Smooth pâté texture – Soft and easy to eat, making it particularly suitable for young kittens. * 52% meat and animal derivatives – Provides a substantial animal-based component for a satisfying meal. * Rich in fish ingredients – Contains 5% fish and fish derivatives, including salmon. * Formulated for kittens – Designed specifically to support the nutritional needs of growing cats. * Energy-rich nutrition – Provides approximately 92.7 kcal of metabolisable energy per 100 g. * High moisture content – With 79% moisture, it provides a tasty way to contribute to daily fluid intake. * With taurine – Contains taurine, an important nutrient in feline nutrition. * With DL-Methionine – Included as part of the nutritional formulation for growing kittens. * Enriched with essential vitamins and minerals – Contains Vitamins E, B1, B6, biotin (Vitamin B8) and Vitamin C, together with iodine, copper, manganese and zinc. * With dairy ingredients – Includes milk and dairy products as part of the formulation. * Highly palatable – The combination of salmon and a smooth pâté texture creates an appetising experience designed to encourage enthusiastic eating. * Convenient aluminium tray – Easy to portion, serve and store, making it ideal for everyday kitten feeding. Nutritional Profile Plaisir Kitten Salmon Pâté provides 10.5% crude protein, 5% crude fat, 0.8% crude fibre, 2.5% minerals and 79% moisture. With approximately 92.7 kcal of metabolisable energy per 100 g, it provides a nutrient-dense and energy-providing meal suitable for the demands of growing kittens. A Smooth & Delicious Start From its smooth pâté texture to its delicious salmon flavour, Plaisir Kitten Salmon Pâté is designed to make every meal an enjoyable experience for young cats. Its combination of animal-based ingredients, salmon, essential nutrients, energy and high moisture content provides a delicious foundation for a kitten’s feeding routine. Presented in a convenient 100 g aluminium tray, it is an easy and appetising way to introduce variety and enjoyment into your kitten’s daily meals.
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Plaisir Kitten: Alutray with chicken
This is a smooth, delicious and nourishing wet food specially formulated for growing kittens. Presented in a convenient 100 g aluminium tray, this tender pâté combines the familiar, appetising taste of chicken with carefully selected animal-based ingredients to provide a delicious meal designed around the nutritional needs of young cats. Its smooth pâté texture makes it easy for kittens to eat and enjoy, while the high moisture content provides a delicious way to contribute to their daily fluid intake. With its rich aroma, soft consistency and appealing chicken flavour, Plaisir Kitten Chicken Pâté is created to make every mealtime both enjoyable and nourishing. Nutrition Designed for Growing Kittens Plaisir Kitten Chicken Pâté contains 57% meat and animal derivatives, including 4% chicken, providing a strong animal-based foundation for a growing kitten’s diet. The recipe provides 10.5% crude protein and 5% crude fat, supplying valuable nutrients and energy to support kittens during their important growth and development stage. With approximately 92.7 kcal of metabolisable energy per 100 g, it provides a convenient source of energy in a highly palatable wet-food format. With 79% moisture, the pâté also provides a moisture-rich meal that can contribute to a kitten’s daily fluid intake. Key Benefits * Made with chicken – Contains 4% chicken for a delicious and familiar flavour kittens enjoy. * Smooth pâté texture – Soft, tender and easy to eat, making it particularly suitable for young kittens. * 57% meat and animal derivatives – Provides a substantial animal-based component for a satisfying meal. * Formulated specifically for kittens – Designed to provide nutritional support during the important growth and development stage. * Energy-rich nutrition – Provides approximately 92.7 kcal of metabolisable energy per 100 g. * High moisture content – With 79% moisture, it provides a tasty way to contribute to daily fluid intake. * With taurine – Contains taurine, an important nutrient in feline nutrition. * With DL-Methionine – Included as part of the nutritional formulation for growing kittens. * Enriched with essential vitamins and minerals – Contains Vitamins E, B1, B6, biotin (Vitamin B8) and Vitamin C, together with iodine, copper, manganese and zinc. * With dairy ingredients – Includes milk and dairy products as part of the formulation. * Highly palatable – The combination of chicken and a smooth pâté texture creates an appetising meal designed to encourage enthusiastic eating. * Convenient 100 g aluminium tray – Easy to portion and serve, making it practical for everyday kitten feeding. * No artificial colours – The product is presented as a naturally appealing pâté without added colouring. Nutritional Profile Plaisir Kitten Chicken Pâté provides 10.5% crude protein, 5% crude fat, 0.8% crude fibre, 2.5% minerals and 79% moisture. With approximately 92.7 kcal of metabolisable energy per 100 g, it provides a convenient source of energy for growing kittens while maintaining the moisture-rich characteristics of a wet-food diet. A Delicious Start to Every Day From its smooth pâté texture to its delicious chicken flavour, Plaisir Kitten Chicken Pâté is crafted to make every meal a rewarding experience for young cats. Its combination of animal-based ingredients, essential nutrients, energy and high moisture content provides a delicious and nourishing addition to a kitten’s feeding routine. Presented in a convenient 100 g aluminium tray, Plaisir Kitten Chicken Pâté makes serving simple while delivering a soft, appetising meal that kittens can enjoy from their earliest feeding stages.
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Plaisir Cats: Alutray with Cod
This is a smooth, delicious and nourishing wet food specially formulated for adult cats, including sterilised cats. Presented in a convenient 100 g aluminium tray, this succulent pâté combines the delicate flavour of cod with carefully selected animal-based ingredients to create a highly palatable seafood meal. Its smooth and tender pâté texture makes it easy to eat, while the delicate cod flavour and appealing aroma provide an enjoyable mealtime experience. With its high moisture content, Plaisir Cod Pâté also provides a delicious way to contribute to your cat’s daily fluid intake. Nutrition for Adult & Sterilised Cats Plaisir Adult Cod Pâté contains 50% meat and animal derivatives together with 5.5% fish and fish derivatives, including 4% cod, providing a satisfying animal-based foundation with a delicious seafood component. The recipe provides 10% crude protein and 3.5% crude fat, delivering valuable nutrients in a balanced wet-food format. With approximately 79.6 kcal of metabolisable energy per 100 g, it provides a convenient source of energy for adult cats. With 82% moisture, the pâté is a moisture-rich addition to your cat’s daily feeding routine. Key Benefits * Made with cod – Contains 4% cod for a delicate and appetising seafood flavour. * Smooth pâté texture – Soft and tender, making it easy and enjoyable for cats to eat. * 50% meat and animal derivatives – Provides a substantial animal-based component for a satisfying meal. * Fish-rich recipe – Contains 5.5% fish and fish derivatives, including cod. * Suitable for adult cats – Formulated to support the nutritional needs of adult cats as part of their everyday diet. * Suitable for sterilised cats – A delicious wet-food option for adult and sterilised cats. * Moisture-rich recipe – With 82% moisture, it provides a tasty way to contribute to daily fluid intake. * With taurine – Contains taurine, an important nutrient in feline nutrition. * With DL-Methionine – Included as part of the nutritional formulation for adult cats. * Enriched with essential vitamins and minerals – Contains Vitamins E, B1, biotin (Vitamin B8) and Vitamin C, together with iodine, copper, manganese and zinc. * Highly palatable – The delicate cod flavour and smooth pâté texture create an enticing meal for cats. * Convenient 100 g aluminium tray – Easy to portion and serve, making it practical for everyday feeding. * No artificial colours – Made without added colouring for a naturally appealing meal. Nutritional Profile Plaisir Adult Cod Pâté provides 10% crude protein, 3.5% crude fat, 0.5% crude fibre, 1.5% minerals and 82% moisture. With approximately 79.6 kcal of metabolisable energy per 100 g, it provides a satisfying source of energy in a moisture-rich format suitable for adult cats. A Delicate Taste of the Sea From its smooth pâté texture to its delicate cod flavour, Plaisir Adult Cod Pâté brings together a delicious seafood experience with balanced everyday nutrition. Its combination of animal-based ingredients, cod, essential nutrients and high moisture content makes it an appealing choice for adult and sterilised cats. Presented in a convenient 100 g aluminium tray, each serving offers a fresh, appetising portion that is simple to serve and easy for cats to enjoy.
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Plaisir Cats: Alutray with tuna
This is a smooth, delicious and nourishing wet food specially formulated for adult cats, including sterilised cats. Presented in a convenient 100 g aluminium tray, this succulent pâté combines the distinctive taste of tuna with carefully selected animal-based ingredients to create a highly palatable seafood meal that cats will love. Its smooth and tender pâté texture makes it easy to eat, while the rich tuna flavour and appealing aroma make every mealtime more enjoyable. With its high moisture content, Plaisir Tuna Pâté also provides a delicious way to contribute to your cat’s daily fluid intake. Nutrition for Adult & Sterilised Cats Plaisir Adult Tuna Pâté contains 50% meat and animal derivatives together with 5.5% fish and fish derivatives, including 4% tuna, providing a satisfying animal-based and seafood-rich foundation. The recipe provides 10% crude protein and 3.5% crude fat, delivering valuable nutrients in a balanced wet-food format. With approximately 79.6 kcal of metabolisable energy per 100 g, it provides a convenient source of energy for adult cats. With 82% moisture, the pâté is a moisture-rich addition to your cat’s daily feeding routine. Key Benefits * Made with tuna – Contains 4% tuna for a delicious and distinctive seafood flavour. * Smooth pâté texture – Soft and tender, making it easy and enjoyable for cats to eat. * 50% meat and animal derivatives – Provides a substantial animal-based component for a satisfying meal. * Fish-rich recipe – Contains 5.5% fish and fish derivatives, including tuna. * Suitable for adult cats – Formulated to support the nutritional needs of adult cats as part of their everyday diet. * Suitable for sterilised cats – A delicious wet-food option for adult and sterilised cats. * Moisture-rich recipe – With 82% moisture, it provides a tasty way to contribute to daily fluid intake. * With taurine – Contains taurine, an important nutrient in feline nutrition. * With DL-Methionine – Included as part of the nutritional formulation for adult cats. * Enriched with essential vitamins and minerals – Contains Vitamins E, B1, biotin (Vitamin B8) and Vitamin C, together with iodine, copper, manganese and zinc. * Highly palatable – The rich tuna flavour and smooth pâté texture create an enticing meal designed to encourage enthusiastic eating. * Convenient 100 g aluminium tray – Easy to portion and serve, making it practical for everyday feeding. * No artificial colours – Made without added colouring for a naturally appealing meal. Nutritional Profile Plaisir Adult Tuna Pâté provides 10% crude protein, 3.5% crude fat, 0.5% crude fibre, 1.5% minerals and 82% moisture. With approximately 79.6 kcal of metabolisable energy per 100 g, it provides a satisfying source of energy in a moisture-rich format suitable for adult cats. A Delicious Taste of the Sea From its smooth pâté texture to its distinctive tuna flavour, Plaisir Adult Tuna Pâté brings together the taste cats love with the convenience of a premium wet-food meal. Its combination of animal-based ingredients, tuna, essential nutrients and high moisture content makes it a delicious choice for everyday feeding. Presented in a convenient 100 g aluminium tray, each serving offers a fresh, appetising portion that is simple to serve and easy for cats to enjoy.
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Plaisir Cats: Alutray with turkey
This is a smooth, delicious and nourishing wet food specially formulated for adult cats, including sterilised cats. Presented in a convenient 100 g aluminium tray, this succulent pâté combines the delicate, savoury taste of turkey with carefully selected animal-based ingredients to create a highly palatable meal for everyday feeding. Its smooth and tender pâté texture makes it easy to eat, while the rich aroma and delicious turkey flavour make every mealtime more enjoyable. With its high moisture content, Plaisir Turkey Pâté also provides a delicious way to contribute to your cat’s daily fluid intake. Nutrition for Adult & Sterilised Cats Plaisir Adult Turkey Pâté provides a satisfying animal-based foundation, with turkey included as a key ingredient in the recipe. The formulation is designed to provide balanced everyday nutrition for adult cats while delivering a taste and texture that encourages enthusiastic eating. The recipe provides 10% crude protein and 3.5% crude fat, delivering valuable nutrients in a balanced wet-food format. With approximately 79.6 kcal of metabolisable energy per 100 g, it provides a convenient source of energy for adult cats. With 82% moisture, the pâté is a moisture-rich addition to your cat’s daily feeding routine. Key Benefits * Delicious turkey flavour – Made with turkey for a delicate, savoury taste cats enjoy. * Smooth pâté texture – Soft and tender, making it easy and enjoyable for cats to eat. * Animal-based nutrition – Provides a satisfying animal-based foundation for an adult cat’s daily diet. * Suitable for adult cats – Formulated to support the nutritional needs of adult cats as part of their everyday feeding programme. * Suitable for sterilised cats – A delicious wet-food option for adult and sterilised cats. * Moisture-rich recipe – With 82% moisture, it provides a tasty way to contribute to daily fluid intake. * With taurine – Contains taurine, an important nutrient in feline nutrition. * With DL-Methionine – Included as part of the nutritional formulation for adult cats. * Enriched with essential vitamins and minerals – Contains Vitamins E, B1, biotin (Vitamin B8) and Vitamin C, together with iodine, copper, manganese and zinc. * Highly palatable – The combination of turkey and a smooth pâté texture creates an enticing meal designed to encourage enthusiastic eating. * Convenient 100 g aluminium tray – Easy to portion and serve, making it practical for everyday feeding. * No artificial colours – Made without added colouring for a naturally appealing meal. Nutritional Profile Plaisir Adult Turkey Pâté provides 10% crude protein, 3.5% crude fat, 0.5% crude fibre, 1.5% minerals and 82% moisture. With approximately 79.6 kcal of metabolisable energy per 100 g, it provides a satisfying source of energy in a moisture-rich format suitable for adult cats. A Smooth & Delicious Everyday Meal From its smooth pâté texture to its delicious turkey flavour, Plaisir Adult Turkey Pâté brings together great taste, appealing texture and balanced everyday nutrition. Its combination of animal-based ingredients, essential nutrients and high moisture content makes it an enjoyable choice for adult and sterilised cats. Presented in a convenient 100 g aluminium tray, each serving offers a fresh, appetising portion that is simple to serve and easy for cats to enjoy.
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Plaisir Cats: Alutray with chicken
This is a smooth, delicious and nourishing wet food specially formulated for adult cats, including sterilised cats. Presented in a convenient 100 g aluminium tray, this succulent pâté combines the familiar, appetising taste of chicken with carefully selected animal-based ingredients to create a satisfying everyday meal. With its smooth and tender texture, Plaisir Chicken Pâté is easy to eat and highly palatable. Its rich aroma and soft consistency make every meal enjoyable, while its high moisture content provides a delicious way to contribute to your cat’s daily fluid intake. Nutrition for Adult & Sterilised Cats Plaisir Adult Chicken Pâté contains 56% meat and animal derivatives, including 4% chicken, providing a strong animal-based foundation for a satisfying feline meal. The recipe provides 10% crude protein and 3.5% crude fat, delivering valuable nutrients while maintaining a balanced profile for adult cats. With approximately 79.6 kcal of metabolisable energy per 100 g, it provides a convenient source of energy in a highly palatable wet-food format. With 82% moisture, the pâté is also an excellent moisture-rich addition to your cat’s daily feeding routine. Key Benefits * Made with chicken – Contains 4% chicken for a delicious and familiar flavour cats naturally enjoy. * Smooth pâté texture – Soft and tender, making it easy and enjoyable for cats to eat. * 56% meat and animal derivatives – Provides a substantial animal-based component for a satisfying meal. * Suitable for adult cats – Formulated to support the nutritional needs of adult cats as part of their everyday diet. * Suitable for sterilised cats – A delicious wet-food option for adult and sterilised cats. * Moisture-rich recipe – With 82% moisture, it provides a tasty way to contribute to daily fluid intake. * With taurine – Contains taurine, an important nutrient in feline nutrition. * With DL-Methionine – Included as part of the nutritional formulation for adult cats. * Enriched with essential vitamins and minerals – Contains Vitamins E, B1, biotin (Vitamin B8) and Vitamin C, together with iodine, copper, manganese and zinc. * Highly palatable – The combination of chicken and a smooth pâté texture creates an appetising meal designed to encourage enthusiastic eating. * Convenient 100 g aluminium tray – Easy to portion and serve, making it practical for everyday feeding. * No artificial colours – Made without added colouring for a naturally appealing meal. Nutritional Profile Plaisir Adult Chicken Pâté provides 10% crude protein, 3.5% crude fat, 0.5% crude fibre, 1.5% minerals and 82% moisture. With approximately 79.6 kcal of metabolisable energy per 100 g, it provides a satisfying source of energy in a moisture-rich format suitable for adult cats. A Smooth & Delicious Everyday Meal From its smooth pâté texture to its delicious chicken flavour, Plaisir Adult Chicken Pâté is crafted to make everyday feeding more enjoyable. Its combination of animal-based ingredients, chicken, essential nutrients and high moisture content delivers a delicious meal designed for the needs of adult and sterilised cats. Presented in a convenient 100 g aluminium tray, it makes serving simple while providing a fresh, appetising portion at every mealtime.
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Plaisir Cats: Alutray with beef
This is a smooth, delicious and nourishing wet food specially formulated for adult cats, including sterilised cats. Presented in a convenient 100 g aluminium tray, this succulent pâté combines the rich, savoury taste of beef with carefully selected animal-based ingredients to create a highly palatable meal for everyday feeding. Its smooth and tender pâté texture makes it easy to eat, while the rich beef aroma and flavour create an enticing mealtime experience. With its high moisture content, Plaisir Beef Pâté also provides a delicious way to contribute to your cat’s daily fluid intake. Nutrition for Adult & Sterilised Cats Plaisir Adult Beef Pâté provides a satisfying animal-based foundation with beef included as a key ingredient in the recipe. The formulation is designed to provide balanced everyday nutrition for adult cats while delivering a delicious taste and smooth texture that encourages enthusiastic eating. The recipe provides 10% crude protein and 3.5% crude fat, delivering valuable nutrients in a balanced wet-food format. With approximately 79.6 kcal of metabolisable energy per 100 g, it provides a convenient source of energy for adult cats. With 82% moisture, the pâté is a moisture-rich addition to your cat’s daily feeding routine. Key Benefits * Rich beef flavour – Made with beef for a savoury taste that cats enjoy. * Smooth pâté texture – Soft and tender, making it easy and enjoyable for cats to eat. * Animal-based nutrition – Provides a satisfying animal-based foundation for an adult cat’s everyday diet. * Suitable for adult cats – Formulated to support the nutritional needs of adult cats as part of their daily feeding programme. * Suitable for sterilised cats – A delicious wet-food option for adult and sterilised cats. * Moisture-rich recipe – With 82% moisture, it provides a tasty way to contribute to daily fluid intake. * With taurine – Contains taurine, an important nutrient in feline nutrition. * With DL-Methionine – Included as part of the nutritional formulation for adult cats. * Enriched with essential vitamins and minerals – Contains Vitamins E, B1, biotin (Vitamin B8) and Vitamin C, together with iodine, copper, manganese and zinc. * Highly palatable – The rich beef flavour and smooth pâté texture create an enticing meal designed to encourage enthusiastic eating. * Convenient 100 g aluminium tray – Easy to portion and serve, making it practical for everyday feeding. * No artificial colours – Made without added colouring for a naturally appealing meal. Nutritional Profile Plaisir Adult Beef Pâté provides 10% crude protein, 3.5% crude fat, 0.5% crude fibre, 1.5% minerals and 82% moisture. With approximately 79.6 kcal of metabolisable energy per 100 g, it provides a satisfying source of energy in a moisture-rich format suitable for adult cats. A Rich & Satisfying Everyday Meal From its smooth pâté texture to its rich beef flavour, Plaisir Adult Beef Pâté brings together delicious taste, appealing texture and balanced everyday nutrition. Its combination of animal-based ingredients, essential nutrients and high moisture content makes it an enjoyable choice for adult and sterilised cats. Presented in a convenient 100 g aluminium tray, each serving offers a fresh, appetising portion that is simple to serve and easy for cats to enjoy.
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Plaisir Kitten chunks in gravy with chicken
This is a delicious, tender and nourishing wet food specially formulated for growing kittens. Combining succulent chicken chunks with a rich, flavourful gravy, this recipe provides a highly palatable meal designed to make every mealtime enjoyable while supporting the nutritional needs of kittens during their important growth and development stages. The tender chunks are easy for young cats to eat, while the delicious gravy provides an irresistible taste and soft, moist texture. With 43% meat and animal derivatives, including 4% chicken, the recipe delivers a satisfying animal-based component alongside carefully selected nutritional ingredients. With 80% moisture, Plaisir Kitten Chicken Chunks in Gravy provides a delicious source of dietary water, making wet food an excellent addition to a kitten’s daily feeding routine. Nutrition Designed for Growing Kittens Growing kittens have different nutritional requirements from adult cats. Plaisir Kitten Chicken Chunks in Gravy is formulated with a nutritional profile designed specifically for this important life stage. The recipe provides 10% crude protein and 5% crude fat, supporting the nutritional demands associated with growth and development. It also provides 90.4 kcal of metabolisable energy per 100 g, giving kittens a convenient source of energy in a highly palatable wet-food format. The formula is enriched with essential nutritional additives including Vitamin E, Vitamin B1, Vitamin B6, Biotin (Vitamin B8), Taurine, Iodine, Copper, Manganese and Zinc, helping provide a broad nutritional foundation for growing kittens. Key Benefits * Specially formulated for kittens – Designed to meet the nutritional needs of kittens during growth and development. * Delicious chicken flavour – Made with chicken to provide a familiar and appealing taste for young cats. * Tender chunks in gravy – Soft, succulent pieces surrounded by delicious gravy create an enjoyable texture and eating experience. * Rich in animal-based ingredients – Contains 43% meat and animal derivatives, including 4% chicken. * High moisture content – With 80% moisture, it provides a tasty way to contribute to a kitten’s daily fluid intake. * Supports growth and development – Provides protein, fat, energy and essential nutrients required during the kitten life stage. * With taurine – Includes taurine, an important nutrient in feline nutrition. * Enriched with essential vitamins and minerals – Contains Vitamin E, B vitamins, biotin, iodine, copper, manganese and zinc. * Highly palatable – The combination of chicken chunks and savoury gravy encourages enthusiastic eating. * Easy to enjoy – The soft, moist texture is well suited to young kittens transitioning through their early feeding stages. Nutritional Profile Plaisir Kitten Chicken Chunks in Gravy contains 10% crude protein, 5% crude fat, 0.5% crude fibre, 2.4% minerals and 80% moisture. The food provides approximately 90.4 kcal of metabolisable energy per 100 g, making it a nutrient-rich and energy-providing option for growing kittens. A Complete Kitten Mealtime Experience From the tender chicken chunks to the rich gravy, Plaisir Kitten Chicken Chunks in Gravy is created to make nutrition something kittens genuinely enjoy. Its combination of animal-based ingredients, moisture, energy, vitamins and minerals makes it a delicious choice for supporting kittens through one of the most important stages of their lives.
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Plaisir cat chunks in gravy with salmon & cod
This is a delicious, succulent wet food specially formulated for adult cats and sterilised cats. Combining the rich, distinctive flavour of salmon with the delicate taste of cod, this recipe delivers a delicious seafood experience in tender chunks surrounded by a savoury gravy. Made with 30% fish and fish derivatives, including 4% salmon and cod, Plaisir Salmon & Cod Chunks provides a satisfying fish-based meal with a soft, juicy texture that cats love. The tender chunks are easy to eat, while the rich gravy enhances the seafood aroma and flavour, making every meal more appetising. With 82% moisture, this recipe provides a delicious way to contribute to your cat’s daily fluid intake while bringing variety and enjoyment to their everyday feeding routine. Nutrition for Adult & Sterilised Cats Plaisir Salmon & Cod Chunks in Gravy provides a balanced nutritional profile designed for adult cats, including sterilised cats. The recipe contains 9% crude protein and 4.5% crude fat, providing valuable nutrients in a highly palatable wet-food format. The formula is enriched with essential nutritional additives including Vitamin E, Vitamin B1, Biotin (Vitamin B8), Vitamin C, Taurine, DL-Methionine, Iodine, Copper, Manganese and Zinc, helping provide a broad range of important nutrients for everyday feline nutrition. Key Benefits * Salmon & cod flavour – Combines the rich taste of salmon with the delicate flavour of cod for an enticing seafood meal. * Tender chunks in gravy – Succulent pieces surrounded by delicious gravy create a soft, juicy and highly palatable texture. * Fish-based recipe – Contains 30% fish and fish derivatives, including salmon and cod. * Suitable for adult cats – Formulated to meet the nutritional needs of adult cats as part of their everyday feeding programme. * Suitable for sterilised cats – An enjoyable wet-food option for adult and sterilised cats. * With taurine – Contains taurine, an important nutrient in feline nutrition. * Enriched with essential vitamins and minerals – Includes Vitamin E, Vitamin B1, biotin, Vitamin C, iodine, copper, manganese and zinc. * With DL-Methionine – Included as part of the nutritional formulation for adult cats. * Moisture-rich recipe – With 82% moisture, it provides a tasty source of dietary water. * No artificial colours – Made without added colouring for a naturally appealing meal. * Highly palatable – The combination of salmon, cod and savoury gravy creates an enticing aroma and flavour that cats will enjoy. Nutritional Profile Plaisir Salmon & Cod Chunks in Gravy provides 9% crude protein, 4.5% crude fat, 0.5% crude fibre, 2.5% minerals and 82% moisture. The recipe provides approximately 80.1 kcal of metabolisable energy per 100 g, making it a satisfying and convenient wet-food option for everyday adult feeding. A Delicious Taste of the Sea Plaisir Salmon & Cod Chunks in Gravy brings together two delicious seafood flavours with the irresistible texture of tender chunks in gravy. The rich taste of salmon, delicate cod and savoury gravy create an enticing meal that makes every feeding moment more enjoyable. With its combination of fish-based ingredients, essential nutrients and high moisture content, Plaisir provides a delicious and convenient choice for adult and sterilised cats.
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Plaisir cat chunks in gravy with trout & shrimps
This is a delicious, succulent wet food specially formulated for adult cats and sterilised cats. Combining the delicate flavour of trout with the irresistible taste of shrimps, this recipe delivers a distinctive seafood experience in tender chunks surrounded by a rich, savoury gravy. Made with 30% fish and fish derivatives, including 4% trout, together with 4% molluscs and crustaceans (shrimps), Plaisir Trout & Shrimps provides a flavourful seafood meal with a soft, juicy texture that cats love. The tender chunks are easy to eat, while the delicious gravy enhances the aroma and flavour, making every bite more appetising. With 82% moisture, this recipe offers a delicious way to contribute to your cat’s daily fluid intake while bringing variety and enjoyment to their everyday feeding routine. Nutrition for Adult & Sterilised Cats Plaisir Trout & Shrimps Chunks in Gravy provides a balanced nutritional profile designed for adult cats, including sterilised cats. The recipe contains 9% crude protein and 4.5% crude fat, providing valuable nutrients in a highly palatable wet-food format. The formula is enriched with essential nutritional additives including Vitamin E, Vitamin B1, Biotin (Vitamin B8), Vitamin C, Taurine, DL-Methionine, Iodine, Copper, Manganese and Zinc, helping provide a broad range of important nutrients for everyday feline nutrition. Key Benefits * Trout & shrimp flavour – Combines the delicate taste of trout with the irresistible flavour of shrimps for an exciting seafood meal. * Tender chunks in gravy – Succulent pieces surrounded by delicious gravy create a soft, juicy and highly palatable texture. * Seafood-rich recipe – Contains 30% fish and fish derivatives, including 4% trout, together with 4% shrimps. * Suitable for adult cats – Formulated to meet the nutritional needs of adult cats as part of their everyday feeding programme. * Suitable for sterilised cats – A delicious wet-food option for adult and sterilised cats. * With taurine – Contains taurine, an important nutrient in feline nutrition. * Enriched with essential vitamins and minerals – Includes Vitamin E, Vitamin B1, biotin, Vitamin C, iodine, copper, manganese and zinc. * With DL-Methionine – Included as part of the nutritional formulation for adult cats. * Moisture-rich recipe – With 82% moisture, it provides a tasty source of dietary water. * No artificial colours – Made without added colouring for a naturally appealing meal. * Highly palatable – The combination of trout, shrimps and savoury gravy creates an enticing aroma and flavour that cats will enjoy. Nutritional Profile Plaisir Trout & Shrimps Chunks in Gravy provides 9% crude protein, 4.5% crude fat, 0.5% crude fibre, 2.5% minerals and 82% moisture. The recipe provides approximately 80.1 kcal of metabolisable energy per 100 g, making it a satisfying and convenient wet-food option for everyday adult feeding. A Delicious Seafood Experience Plaisir Trout & Shrimps Chunks in Gravy brings together the delicate taste of trout, the distinctive flavour of shrimps and the irresistible texture of tender chunks in gravy. Every serving delivers a delicious combination of seafood flavour and savoury gravy designed to make mealtime more exciting. With its combination of fish and crustacean ingredients, essential nutrients and high moisture content, Plaisir provides a delicious and convenient choice for adult and sterilised cats.
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Plaisir cat chunks in gravy with beef & turkey
This is a delicious, succulent wet food specially formulated for adult cats and sterilised cats. Combining tender chunks with the rich flavours of beef and turkey, all enveloped in a delicious gravy, this recipe delivers an appetising and satisfying meal designed to make everyday feeding both nutritious and enjoyable. Made with 41% meat and animal derivatives, including 4% beef and turkey, Plaisir Beef & Turkey Chunks provides a delicious animal-based meal with a soft, juicy texture that cats love. The tender chunks are easy to eat, while the savoury gravy enhances the aroma and flavour, making every mouthful more appealing. With 82% moisture, this recipe is a delicious way to contribute to your cat’s daily fluid intake while adding variety to their feeding routine. Nutrition for Adult & Sterilised Cats Adult and sterilised cats have specific nutritional needs, particularly when it comes to maintaining a healthy body condition. Plaisir Beef & Turkey Chunks in Gravy provides a balanced nutritional profile suitable for adult cats, with 9% crude protein and 4.5% crude fat. The recipe is enriched with essential nutritional additives including Vitamin E, Vitamin B1, Biotin (Vitamin B8), Vitamin C, Taurine, DL-Methionine, Iodine, Copper, Manganese and Zinc, providing a broad range of essential nutrients to complement your cat’s everyday diet. Key Benefits * Beef & turkey flavour – Combines the rich taste of beef with delicious turkey for an appetising protein-rich meal. * Tender chunks in gravy – Succulent pieces surrounded by savoury gravy provide a soft, juicy and highly palatable texture. * Suitable for adult cats – Formulated to meet the nutritional needs of adult cats as part of their daily feeding routine. * Suitable for sterilised cats – Designed as an appropriate wet-food option for sterilised adult cats. * 41% meat and animal derivatives – Provides a substantial animal-based component for an appealing and satisfying meal. * With taurine – Contains taurine, an important nutrient for feline nutrition. * Enriched with vitamins and minerals – Includes Vitamin E, B1, biotin, Vitamin C, iodine, copper, manganese and zinc. * With DL-Methionine – Included as part of the nutritional formulation for adult cats. * High moisture content – With 82% moisture, it provides a tasty source of dietary water. * No artificial colours – The recipe is presented as a naturally appealing meal without added colouring. * Highly palatable – The combination of beef, turkey, tender chunks and gravy creates an enticing mealtime experience. Nutritional Profile Plaisir Beef & Turkey Chunks in Gravy provides 9% crude protein, 4.5% crude fat, 0.5% crude fibre, 2.5% minerals and 82% moisture. The recipe provides approximately 80.1 kcal of metabolisable energy per 100 g, making it a satisfying wet-food option for everyday adult feeding. A Delicious Everyday Meal Plaisir Beef & Turkey Chunks in Gravy brings together the flavours cats love with the soft texture and moisture of a delicious wet meal. Every serving combines tender chunks, rich gravy, animal-based ingredients and essential nutrients, creating an enjoyable feeding experience for adult and sterilised cats. Whether served as a complete meal or incorporated into your cat’s regular feeding routine, Plaisir delivers a delicious combination of taste, texture and nutrition.
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Purr-fect Salmon Chunks In Gravy For Adult Cat
This is a delicious, complete and balanced wet food specially formulated for adult cats. Made with salmon and salmon derivatives, this recipe combines tender, succulent chunks with a rich and flavourful gravy to create an irresistible meal that brings together great taste, satisfying texture and everyday nutrition. Freshly prepared and carefully cooked, Purr-Fect Salmon Chunks in Gravy is designed to deliver an appealing seafood flavour that cats naturally enjoy. The tender chunks are enveloped in delicious gravy, making every bite juicy, appetizing and easy to eat. Its soft, moist texture is especially ideal for cats who enjoy wet food and the rich taste of seafood. With 82% moisture, this recipe provides a delicious source of dietary water while adding variety to your cat’s daily feeding routine. It is complemented with essential vitamins, minerals and taurine, helping provide nutritional support as part of a complete diet for adult cats. Why Your Cat Will Love It * Delicious salmon flavour – Made with salmon and salmon derivatives for a rich, savoury seafood taste. * Tender, succulent chunks – Soft pieces that are easy to eat and enjoyable with every bite. * Rich gravy – A delicious gravy that coats the salmon chunks and enhances their flavour and aroma. * Complete food for adult cats – Formulated to provide balanced everyday nutrition for adult cats. * Moisture-rich recipe – With 82% moisture, it offers a tasty way to contribute to your cat’s daily water intake. * With taurine – Contains 250 mg/kg taurine, an important nutrient for cats. * Enriched with essential vitamins – Contains Vitamins A, D3 and E to complement the nutritional profile. * Irresistible seafood experience – The combination of tender salmon chunks and savoury gravy makes mealtime especially appealing. * Perfect for everyday feeding – A convenient and delicious wet-food option that can be served as part of your adult cat’s regular diet. Nutritional Profile Purr-Fect Salmon Chunks in Gravy provides 7.5% protein, 4% fat, 3% ash, 0.4% fibre and 82% moisture, making it a highly moisture-rich meal for adult cats. Feeding Guide The recommended daily feeding amount depends on your cat’s body weight. As a general guide, cats weighing 2 kg may require approximately 110–150 g per day, 3 kg 165–220 g, 4 kg 220–300 g, 5 kg 275–370 g, and 6 kg 330–415 g. Always provide access to fresh, clean drinking water. Serve at room temperature for the best eating experience. After opening, refrigerate any unused portion and consume within 72 hours. Do not feed if the can is damaged, dented or swollen. A Delicious Taste of the Sea From the first tender bite to the last lick of gravy, Purr-Fect Salmon Chunks in Gravy delivers a delicious seafood experience crafted for cats. With tender salmon chunks, rich gravy, essential nutrients and high moisture content, it brings together everything cats love about a satisfying wet meal.
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Bravo Chicken Cubes
Make every rewarding moment more delicious with Bravo Chicken Cubes, tasty dog treats made with real chicken as the first ingredient. Crafted in a convenient cube-shaped format, these treats offer a delicious meaty taste and an easy-to-portion size, making them ideal for training, rewarding good behaviour or simply treating your dog between meals. Made with carefully selected ingredients and no artificial flavours or preservatives, Bravo Chicken Cubes provide a delicious and convenient way to add a little extra enjoyment to your dog’s day. Made with Real Chicken Chicken is the first ingredient, giving Bravo Chicken Cubes their delicious meaty taste and providing a source of animal protein. The recipe combines chicken with wheat flour, corn starch, vegetable protein, glycerol and sorbitol, creating a tasty treat with an appealing texture and convenient cube shape. Protein-Rich Nutrition With 20% crude protein, Bravo Chicken Cubes provide a nutritious protein-containing reward that complements your dog’s regular diet. Protein provides amino acids that contribute to the maintenance of normal muscles and body tissues, making these treats a suitable choice for active adult dogs when fed as part of a balanced feeding routine. Delicious & Convenient Cube Shape The cube format makes Bravo Chicken Cubes particularly practical for everyday use. Their manageable shape allows owners to easily portion treats according to their dog’s size and activity level. They are ideal for: 🎓 Training and obedience rewards 🐾 Reinforcing positive behaviour ❤️ Showing your dog affection 🚶 Rewards during walks and outdoor activities 🏡 Everyday snacks between meals 🎯 Training sessions where multiple small rewards may be needed For smaller dogs, the cubes can be broken into smaller bite-sized pieces where appropriate. Made with Selected Ingredients Bravo Chicken Cubes are formulated with a focused combination of ingredients designed to deliver taste, texture and nutritional value. The recipe contains no artificial flavours or preservatives, allowing the natural appeal of chicken to remain at the heart of the treat. Nutritional Profile Bravo Chicken Cubes provide: * 20% crude protein * 0.5% crude fat * 8% crude ash * 3% crude fibre * 23% moisture This nutritional profile makes Bravo Chicken Cubes a tasty complementary treat that can be incorporated into an adult dog’s daily routine while keeping overall treat portions under control. Feeding Recommendation Bravo Chicken Cubes are recommended for adult dogs as a snack in addition to their regular meals. Suggested daily feeding amounts are: * Under 5 kg: Less than 10 g * 5–10 kg: 10–20 g * 10–25 kg: 20–40 g * Over 25 kg: 40–60 g Treat quantities should be adjusted according to your dog’s overall diet, activity level and body condition. Always ensure your dog has access to plenty of fresh, clean drinking water. Perfect for Training & Positive Reinforcement The convenient cube format makes Bravo Chicken Cubes especially useful during training. Small rewards can be given when your dog successfully follows a command or demonstrates desirable behaviour, helping make training sessions more engaging and rewarding. Whether you’re teaching basic obedience, reinforcing good manners or simply rewarding your dog’s loyalty and companionship, Bravo Chicken Cubes provide a delicious incentive.
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Bravo Duck Stick
Make every rewarding moment more exciting with Bravo Duck Stick, a delicious dog treat made with real duck meat as the first ingredient. Crafted in a convenient stick format, these treats combine the rich, distinctive taste of duck with an enjoyable texture, making them ideal for training, rewarding good behaviour or simply giving your dog a delicious snack between meals. Made with carefully selected ingredients and no artificial flavours or preservatives, Bravo Duck Stick offers a tasty and convenient way to add variety and enjoyment to your dog’s daily routine. Real Duck as the First Ingredient Duck meat is the first ingredient, providing a delicious source of animal protein and a rich, meaty flavour that dogs enjoy. The recipe combines duck meat with wheat flour, corn starch, vegetable protein, glycerol and sorbitol, creating a flavourful treat with a convenient stick-shaped format. Duck offers a distinctive alternative to more familiar chicken or beef treats, making Bravo Duck Stick an excellent option for owners looking to introduce greater flavour variety into their dog’s treat routine. Protein-Rich Nutrition With 20% crude protein, Bravo Duck Stick provides a protein-containing reward that complements your dog’s regular complete diet. Protein provides important amino acids that contribute to the maintenance of normal muscles and body tissues, making this treat a delicious option for adult dogs when fed appropriately as part of a balanced diet. Convenient Stick Format The stick shape makes Bravo Duck Stick easy to handle, serve and portion. It can be offered as a satisfying reward or broken into smaller pieces when you need multiple treats during training. Perfect for: 🎓 Training and obedience rewards 🐾 Reinforcing positive behaviour ❤️ Showing your dog extra affection 🚶 Rewards during walks and activities 🏡 Everyday snacks between meals 🎯 Training sessions requiring repeated rewards For smaller dogs, the stick can be broken into appropriately sized bite-sized pieces. A Distinctive Duck Flavour Duck provides a rich and distinctive meaty taste that adds something different to your dog’s treat selection. Bravo Duck Stick puts this flavour at the centre of the treat, creating a rewarding snack for dogs that enjoy a variety of meat flavours. It is an excellent way to keep reward time interesting while giving your dog something delicious to look forward to. Made with Selected Ingredients Bravo Duck Stick is formulated with carefully selected ingredients designed to provide a balance of taste, texture and nutritional value. The recipe contains no artificial flavours or preservatives, allowing the natural appeal of duck to remain central to the treat. Nutritional Profile Bravo Duck Stick provides: * 20% crude protein * 0.5% crude fat * 8% crude ash * 3% crude fibre * 23% moisture This nutritional profile makes Bravo Duck Stick a tasty complementary treat suitable for incorporating into an adult dog’s daily reward routine. Feeding Recommendation Bravo Duck Stick is recommended for adult dogs as a snack in addition to their regular meals. Suggested daily feeding amounts are: * Under 5 kg: Less than 10 g * 5–10 kg: 10–20 g * 10–25 kg: 20–40 g * Over 25 kg: 40–60 g Treat quantities should be considered as part of your dog’s overall daily food intake and adjusted according to their size, activity level and body condition. Always provide your dog with plenty of fresh, clean drinking water. Ideal for Training & Positive Reinforcement The convenient stick format makes Bravo Duck Stick particularly useful for training and rewarding good behaviour. Break the stick into smaller portions to provide rewards throughout a training session, helping reinforce commands and positive habits. It can also be used simply as an occasional snack to show your dog some extra affection.
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Bravo Lamb Slice
Make every rewarding moment extra special with Bravo Lamb Slice, a delicious dog treat made with lamb as the first ingredient. Crafted in a convenient slice format, these treats combine the rich taste of lamb with a satisfying texture, making them an excellent choice for training, rewarding good behaviour or simply treating your dog between meals. Made with carefully selected ingredients and no artificial flavours or preservatives, Bravo Lamb Slice offers a delicious way to add variety and enjoyment to your dog’s daily routine. Made with Real Lamb Lamb is the first ingredient, giving Bravo Lamb Slice its distinctive meaty flavour and providing a source of animal protein. The recipe combines lamb and chicken with corn starch, vegetable protein, glycerol and sorbitol to create a tasty and appealing treat with a convenient slice format. The combination of lamb and chicken delivers a rich, savoury flavour that can make these treats especially appealing to dogs that enjoy meaty rewards. Protein-Rich Nutrition With 23% crude protein, Bravo Lamb Slice provides a protein-containing reward that complements your dog’s regular complete diet. Protein provides important amino acids that contribute to the maintenance of normal muscles and body tissues, making these treats a delicious option for active adult dogs when fed appropriately. Delicious & Convenient Slice Format The slice format makes Bravo Lamb Slice easy to portion and serve throughout the day. The treats can be used whole as a satisfying reward or broken into smaller pieces when you want to provide multiple rewards during training. They are ideal for: 🎓 Training and obedience rewards 🐾 Reinforcing positive behaviour ❤️ Showing your dog extra affection 🚶 Rewards during walks and activities 🏡 Everyday snacks between meals 🎯 Training sessions requiring repeated small rewards For smaller dogs, the slices can be broken into appropriately sized bite-sized pieces. A Rich Lamb-Flavoured Reward Lamb provides a distinctive flavour that adds variety to your dog’s treat routine. Bravo Lamb Slice combines this flavour with chicken to create a delicious, meaty reward that dogs can enjoy as part of their everyday routine. Whether you’re rewarding a successful training session or simply giving your dog something special, the rich flavour and convenient format make Bravo Lamb Slice an easy choice. Made with Selected Ingredients Bravo Lamb Slice is formulated with a focused combination of ingredients designed to provide taste, texture and nutritional value. The recipe contains no artificial flavours or preservatives, allowing the natural appeal of the meat ingredients to remain at the heart of the product. Nutritional Profile Bravo Lamb Slice provides: * 23% crude protein * 0.5% crude fat * 8% crude ash * 3% crude fibre * 23% moisture This nutritional profile makes Bravo Lamb Slice a tasty complementary treat suitable for incorporating into an adult dog’s daily reward routine. Feeding Recommendation Bravo Lamb Slice is recommended for adult dogs as a snack in addition to their regular meals. Suggested daily feeding amounts are: * Under 5 kg: Less than 10 g * 5–10 kg: 10–20 g * 10–25 kg: 20–40 g * Over 25 kg: 40–60 g Treat quantities should be considered as part of your dog’s overall daily food intake and adjusted according to their size, activity level and body condition. Always ensure your dog has access to plenty of fresh, clean drinking water. Perfect for Training & Positive Reinforcement Bravo Lamb Slice is particularly useful during training because the slices can be conveniently portioned into smaller rewards. Use them to reinforce commands, encourage positive behaviour or reward your dog during activities. Their appealing lamb flavour provides a delicious incentive while helping make training sessions more enjoyable.
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Bravo Calcium Bone With Chicken
Give your dog a rewarding treat that combines delicious chicken flavour with a satisfying chew. Bravo Calcium Bone with Chicken is a tasty dog treat made with real chicken as the first ingredient and formulated with a white calcium bone to provide an enjoyable chewing experience. Designed for adult dogs, these treats are ideal for rewarding good behaviour, supporting training routines or simply giving your dog something special to enjoy between meals. Real Chicken as the First Ingredient Bravo Calcium Bone with Chicken is made with chicken as the first ingredient, delivering a delicious meaty taste that dogs naturally enjoy. The recipe combines chicken with white calcium bone, corn starch, sorbitol, glycerol and vegetable protein, creating a flavourful and satisfying treat with an appealing texture. A Satisfying Chewing Experience The calcium bone format gives dogs an engaging treat to chew and enjoy. Chewing can provide mental stimulation and an enriching activity, making this treat more than simply a quick snack. The combination of a firm bone format and chicken flavour encourages dogs to spend more time enjoying their reward. High in Protein With 35% crude protein, Bravo Calcium Bone with Chicken provides a protein-rich reward for adult dogs. Protein supplies amino acids that contribute to the maintenance of normal muscles and body tissues, making this an appealing treat option for owners who want a protein-focused addition to their dog’s daily routine. Made with Selected Ingredients Bravo Calcium Bone with Chicken is formulated with carefully selected ingredients and is designed around a simple combination of chicken, calcium bone and supporting ingredients. The product is made without artificial flavours or preservatives, allowing the natural appeal of chicken to remain central to the treat. A Reward for Every Good Moment Bravo Calcium Bone with Chicken is suitable for a wide range of everyday occasions: 🐾 Rewarding good behaviour 🎓 Supporting training and obedience routines ❤️ Showing your dog extra affection 🦴 Providing an enjoyable chewing activity 🏡 Giving your dog an engaging snack at home 🚶 Rewarding your dog after walks or activities It can be used as part of a balanced reward routine while helping make everyday moments more enjoyable. Nutritional Profile Bravo Calcium Bone with Chicken provides: * 35% crude protein * 0.5% crude fat * 8% crude ash * 3% crude fibre * 23% moisture The high protein content makes it a particularly attractive choice for owners looking for a protein-rich treat for their adult dogs. Feeding Recommendation Bravo Calcium Bone with Chicken is recommended for adult dogs as a snack in addition to their regular meals. Suggested daily feeding amounts are: * Under 5 kg: Less than 10 g * 5–10 kg: 10–20 g * 10–25 kg: 20–40 g * Over 25 kg: 40–60 g Treats should be given as part of a balanced feeding routine and should not replace your dog’s complete daily food. Always provide plenty of fresh drinking water. Suitable for Adult Dogs The treat is designed for adult dogs and can be incorporated into their daily routine as an occasional reward. Because dogs differ in size, chewing habits and eating behaviour, owners should select appropriately sized portions and supervise their dogs while enjoying chew-style treats.
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Bravo Chicken Rings
Make every moment a little more rewarding with Bravo Chicken Rings, delicious dog treats made with real chicken as the first ingredient. Crafted to deliver a mouthwatering meaty taste in a fun, ring-shaped format, these treats are an ideal way to reward good behaviour, strengthen the bond between you and your dog, or simply add a little extra enjoyment to the day. Made with carefully selected ingredients and no artificial flavours or preservatives, Bravo Chicken Rings offer a simple and tasty treat option for adult dogs. Made with Real Chicken At the heart of Bravo Chicken Rings is chicken as the first ingredient, providing a naturally appealing source of animal protein and a delicious meaty flavour dogs love. The recipe combines chicken with tapioca starch, vegetable protein, sorbitol and vegetable glycerol to create a soft, enjoyable treat with a satisfying texture. High in Protein With 35% crude protein, Bravo Chicken Rings are designed to provide a protein-rich reward that complements your dog’s everyday diet. Protein supplies amino acids that are important for maintaining normal muscle and body tissues, making these treats a delicious addition to an active adult dog’s routine. Naturally Delicious Bravo Chicken Rings are formulated with selected ingredients and no artificial flavours or preservatives, allowing the natural appeal of chicken to take centre stage. The distinctive ring shape also makes the treats fun and easy to handle, whether you’re rewarding your dog during training, celebrating good behaviour or simply showing them some extra love. Perfect for Training & Rewards Bravo Chicken Rings are particularly suitable as reward treats throughout the day. Use them to: * Reward positive behaviour * Reinforce training commands * Encourage good habits * Reward your dog during walks and activities * Create positive associations during training * Give your dog an occasional tasty snack * Strengthen the bond between you and your pet Because treats should complement—not replace—a complete and balanced diet, Bravo Chicken Rings are intended as a snack in addition to meals and should not be used as a substitute for your dog’s daily complete food. Suitable for Adult Dogs Bravo Chicken Rings are recommended for adult dogs and can be incorporated into their daily routine as a tasty reward. The suggested daily amount depends on your dog’s body weight: * Under 5 kg: Less than 10 g per day * 5–10 kg: 10–20 g per day * 10–25 kg: 20–40 g per day * Over 25 kg: 40–60 g per day Treat quantities should be considered as part of your dog’s overall daily food intake. Always provide your dog with plenty of fresh, clean drinking water. For smaller dogs, the treats can be broken into bite-sized pieces to make portioning easier. Nutritional Profile Bravo Chicken Rings provide: * 35% crude protein * 0.5% crude fat * 8% crude ash * 3% crude fibre * 23% moisture The high protein content makes these treats a particularly appealing choice for owners looking for a protein-rich reward for their adult dogs. Simple Ingredients Ingredients: Chicken, tapioca starch, vegetable protein, sorbitol and vegetable glycerol. The focused ingredient list provides a straightforward combination designed to deliver the right balance of taste, texture and functionality in a convenient dog treat. *Convenient Everyday Treat* Whether you’re training a puppy that has grown into adulthood, rewarding your dog’s good behaviour or simply looking for a tasty snack between meals, Bravo Chicken Rings are designed to fit naturally into everyday life. Their convenient shape makes them easy to portion, carry and serve, making them suitable for use at home, during walks, training sessions or outdoor adventures.
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Purr-fect Kitten : Ocean Fish
This is a super premium, complete and balanced dry food specially formulated to support kittens through the rapid stages of growth and development. Crafted with fish protein, chicken meal, white rice, salmon oil, whole dried eggs and Antarctic krill, this nutrient-rich recipe provides the concentrated nutrition kittens need to build strong muscles, develop healthy vision and brain function, support a glossy coat and maintain a strong immune system. With a minimum of 36% crude protein and 23% crude fat, Purr-Fect Kitten Ocean Fish provides a highly nutrient-dense nutritional profile designed for the elevated energy and protein requirements of growing kittens. WHY CHOOSE PURR-FECT KITTEN OCEAN FISH? High-Protein Nutrition for Strong Muscles Kittens experience rapid muscle and tissue development during their first year of life. Purr-Fect provides a minimum of 36% crude protein, supplying essential amino acids needed to support healthy muscle growth, tissue development and overall body condition. The formula combines fish protein and chicken meal, providing high-quality animal-derived protein sources suited to the carnivorous nutritional nature of cats. High Energy for Rapid Growth Growing kittens have considerably higher energy requirements than adult cats. With 23% minimum crude fat, Purr-Fect provides a concentrated source of energy to support growth, play, exploration and normal physiological development. The carefully selected fat sources also provide essential fatty acids that contribute to skin, coat, brain and overall health. DHA for Healthy Brain & Vision Development Purr-Fect Kitten Ocean Fish contains natural sources of DHA and EPA through Antarctic krill and salmon oil. DHA is an important omega-3 fatty acid associated with healthy brain, nervous system and visual development, helping support kittens during their critical early learning and developmental stages. Taurine for Healthy Vision & Heart Taurine is an essential nutrient for cats and is particularly important for normal heart function and healthy vision. Purr-Fect provides 1,500 mg/kg of taurine, helping support normal retinal function, cardiovascular health and overall feline wellbeing. Omega 3 & 6 for Healthy Skin & Shiny Coat The inclusion of salmon oil, animal fat and other nutritional fat sources provides valuable fatty acids, including omega-3 and omega-6. These essential fats help nourish the skin and support the development of a soft, healthy and glossy coat. Vitamin E provides additional nutritional support for skin and coat health and antioxidant protection. Strong Immune System Growing kittens need strong nutritional support for their developing immune systems. Purr-Fect provides more than 20 essential vitamins and minerals, together with antioxidant support, to help maintain healthy immune function. The combination of vitamins A, D3 and E and essential trace minerals contributes to normal growth, metabolism and overall wellbeing. CAREFULLY SELECTED INGREDIENTS Purr-Fect Kitten Ocean Fish contains: * Fish protein * Chicken meal * White rice * Animal fat * Peas * Maize gluten * Beet pulp * Salmon oil * Whole dried eggs * Dried Antarctic krill * Brewer’s yeast * Mineral substances * Linseed * Dried chicory * Plant extracts * Vitamins and minerals The formulation combines highly digestible animal-derived proteins with carefully selected carbohydrate, fibre and functional ingredients to provide complete daily nutrition for growing kittens. NATURAL MARINE SOURCES OF DHA & EPA One of the defining features of the Ocean Fish recipe is its combination of Antarctic krill and salmon oil. Antarctic krill naturally provides EPA and DHA, while salmon oil contributes additional omega-3 fatty acids. Together, these marine-derived nutrients provide targeted nutritional support for: * Brain development * Healthy vision * Nervous system function * Skin health * Coat condition * Overall development DIGESTIVE HEALTH SUPPORT Purr-Fect incorporates several functional ingredients designed to support digestive wellbeing. Brewer’s yeast provides a natural source of MOS, while dried chicory supplies natural sources of FOS and inulin. These functional fibres and prebiotic components help support a healthy intestinal environment. Beet pulp also contributes dietary fibre to the formulation, complementing the overall digestive support provided by the recipe. NATURAL FUNCTIONAL INGREDIENTS The recipe includes carefully selected functional ingredients such as brewer’s yeast, chicory, linseed, Yucca schidigera and Macleaya cordata. These ingredients complement the core nutritional profile and contribute to a comprehensive approach to everyday feline nutrition. NUTRITIONAL ANALYSIS * Crude Protein: Minimum 36% * Crude Fat: Minimum 23% * Crude Fibre: Maximum 2.5% The high protein and fat profile reflects the increased nutritional demands of growing kittens, providing concentrated nutrition to support rapid growth, development and high activity levels. ESSENTIAL VITAMINS & MINERALS Purr-Fect Kitten Ocean Fish is fortified with essential vitamins and trace minerals, including: * Vitamin A: 20,000 IU/kg * Vitamin D3: 1,750 IU/kg * Vitamin E: 200 mg/kg * Taurine: 1,500 mg/kg * Iron: 70 mg/kg * Copper: 10 mg/kg * Zinc: 100 mg/kg * Manganese: 40 mg/kg * Iodine: 1.5 mg/kg * Selenium: 0.2 mg/kg These nutrients support normal growth, immune function, metabolism, vision, skin and coat condition and overall physiological wellbeing. COMPLETE NUTRITION THROUGH THE FIRST YEAR Purr-Fect Kitten Food is designed to support kittens through the different stages of early life, from weaning through their first year. The feeding guide provides age- and weight-based recommendations, beginning around 2 months of age and continuing through 12 months, with feeding quantities adjusted according to the kitten’s individual needs, activity level and body condition. For very young kittens beginning solid food, the food may be introduced moistened before gradually transitioning to dry feeding as the kitten matures. A GRADUAL TRANSITION When changing your kitten’s diet, Purr-Fect recommends a gradual transition over approximately 7–10 days. Small amounts of the new food should initially be mixed with the existing diet, with the proportion of Purr-Fect gradually increased while the previous food is reduced. This gradual approach helps kittens become accustomed to the new food and can help minimize digestive upset. Fresh, clean drinking water should always be available. SUPER PREMIUM NUTRITION FOR GROWING KITTENS Purr-Fect Kitten Ocean Fish brings together 36% protein, 23% fat, marine-derived omega-3 fatty acids, DHA, EPA, taurine, essential vitamins and minerals and functional digestive ingredients in a complete and balanced recipe. From strong muscles and healthy growth to brain and vision development, heart health, healthy skin and a glossy coat and a strong immune system, every aspect of the formulation is designed around the nutritional needs of growing kittens.
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Purr-fect Kitten : Chicken & Egg
This is a super premium, complete and balanced dry food specially formulated to nourish kittens throughout their rapid stages of growth and development. Built around 39% chicken meat meal, carefully selected animal proteins, whole dried eggs, salmon oil and Antarctic krill, this recipe delivers concentrated nutrition to help kittens develop strong muscles, healthy vision and brain function, a glossy coat and a resilient immune system. With a minimum of 36% crude protein and 23% crude fat, Purr-Fect Kitten provides the high-quality protein and concentrated energy that growing kittens need for healthy development, daily activity and overall vitality. WHY CHOOSE PURR-FECT KITTEN CHICKEN & EGG? High-Quality Chicken Protein for Strong Muscles Growing kittens require high levels of quality animal protein to support rapid muscle and tissue development. Purr-Fect Chicken & Egg contains 39% chicken meat meal, making animal protein a central component of the recipe. With 36% minimum crude protein, the formula provides essential amino acids to support: * Healthy muscle development * Tissue growth and maintenance * Strong body condition * Normal growth during kittenhood The addition of whole dried eggs further contributes highly nutritious animal-derived protein and valuable nutrients. High Energy for Growing Kittens Kittens are naturally active and have considerably higher energy requirements than adult cats. With 23% minimum crude fat, Purr-Fect provides a concentrated source of energy to support growth, play, exploration and normal physiological development. Animal fat, salmon oil and other carefully selected fat sources also contribute essential fatty acids that support skin, coat, brain and overall health. DHA for Healthy Brain & Vision Development Purr-Fect Kitten Chicken & Egg is enriched with DHA, supplied naturally through marine ingredients including Antarctic krill and salmon oil. DHA is an important omega-3 fatty acid associated with healthy brain, nervous system and visual development, supporting kittens as they learn, explore and develop during their early months. Taurine for Healthy Vision & Heart Taurine is an essential nutrient for cats and plays an important role in maintaining normal heart function and healthy vision. Purr-Fect provides 1,500 mg/kg of taurine, supporting normal retinal function, cardiovascular health and overall feline wellbeing. Omega 3 & 6 for Healthy Skin & Shiny Coat The recipe is rich in omega-3 and omega-6 fatty acids, supported by ingredients such as salmon oil, animal fat and marine-derived nutrients. These essential fatty acids help nourish the skin and contribute to a soft, healthy and glossy coat. Vitamin E provides additional nutritional and antioxidant support for skin and coat health. Strong Immune System Support Growing kittens need comprehensive nutritional support while their immune systems continue to develop. Purr-Fect provides more than 20 essential vitamins and minerals, together with antioxidant-supporting ingredients. Vitamins A, D3 and E, B-group vitamins and essential trace minerals contribute to normal growth, metabolism, immune function and overall wellbeing. A CHICKEN-FIRST RECIPE The recipe begins with 39% chicken meat meal, providing a concentrated source of animal protein. Other carefully selected ingredients complement the chicken-based nutritional foundation, including: * Whole dried eggs * Hydrolyzed chicken protein * Salmon oil * Antarctic krill * Animal fat * White rice * Peas * Maize gluten * Beet pulp * Brewer’s yeast * Linseed * Dried chicory * Plant extracts * Vitamins and minerals This combination provides a nutrient-dense recipe designed around the nutritional needs of growing cats. MARINE NUTRIENTS FROM KRILL & SALMON OIL Purr-Fect Chicken & Egg incorporates dried Antarctic krill and salmon oil to provide valuable marine-derived nutrients. Antarctic krill is a natural source of EPA and DHA, while salmon oil contributes additional omega-3 fatty acids. These nutrients support several important areas of kitten development, including: * Brain development * Healthy vision * Nervous system function * Skin health * Coat quality * Overall growth and wellbeing DIGESTIVE HEALTH SUPPORT Purr-Fect also incorporates carefully selected functional ingredients to support digestive wellbeing. Brewer’s yeast provides a natural source of MOS, while dried chicory provides natural sources of FOS and inulin. These functional prebiotic components help support a healthy intestinal environment. Beet pulp provides dietary fibre that complements the digestive system and contributes to normal gastrointestinal function. FUNCTIONAL BOTANICAL INGREDIENTS The recipe contains selected plant extracts including Macleaya cordata and Yucca schidigera, complementing the nutritional profile with functional plant-derived components. Together with vitamins, minerals, prebiotic ingredients and antioxidant support, these components contribute to a comprehensive approach to everyday kitten nutrition. NUTRITIONAL ANALYSIS * Crude Protein: Minimum 36% * Crude Fat: Minimum 23% * Crude Fibre: Maximum 2.5% The high protein and fat profile is designed to provide the concentrated nutrition required by growing kittens, supporting rapid growth, development and high activity levels. ESSENTIAL VITAMINS & MINERALS Purr-Fect Kitten Chicken & Egg is fortified with essential nutritional additives, including: * Vitamin A: 20,000 IU/kg * Vitamin D3: 1,750 IU/kg * Vitamin E: 200 mg/kg * Taurine: 1,500 mg/kg * Iron: 70 mg/kg * Copper: 10 mg/kg * Zinc: 100 mg/kg * Manganese: 40 mg/kg * Iodine: 1.5 mg/kg * Selenium: 0.2 mg/kg These nutrients contribute to normal growth, metabolism, immune function, vision, skin and coat condition and overall physiological wellbeing. COMPLETE NUTRITION THROUGH THE FIRST YEAR Purr-Fect Kitten Chicken & Egg is designed to support kittens through their different stages of early development, with feeding guidance provided from approximately 2 months through 12 months of age. The recommended daily amount should be adjusted according to the kitten’s age, body weight, activity level and individual nutritional needs. For younger kittens beginning solid food, the kibble can be introduced in a moistened form and gradually transitioned toward dry feeding as the kitten becomes accustomed to solid food. Fresh, clean drinking water should always be available. A GRADUAL DIETARY TRANSITION When introducing Purr-Fect to a kitten already eating another food, a gradual transition over approximately 7–10 days is recommended. Begin by mixing a small amount of Purr-Fect with the existing food and gradually increase the proportion of the new diet while reducing the previous food. This allows the kitten’s digestive system to become accustomed to the new recipe. SUPER PREMIUM NUTRITION FOR DEVELOPING KITTENS Purr-Fect Kitten Chicken & Egg brings together 39% chicken meat meal, 36% protein, 23% fat, whole dried eggs, hydrolyzed chicken protein, salmon oil, Antarctic krill, DHA, EPA, taurine, omega fatty acids, prebiotic ingredients, essential vitamins and minerals in a complete and balanced recipe. From strong muscles and healthy growth to brain and vision development, heart health, healthy skin and a glossy coat and immune support, every part of the formula is designed around the nutritional requirements of growing kittens.
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Purr-fect Plus Adult : Fish & Potato
This is a super premium, complete and balanced dry cat food specially formulated for adult cats. Built around high-quality dehydrated fish protein, the recipe provides a rich source of animal protein while combining carefully selected ingredients such as chicken protein, chicken fat, sweet potatoes, potato flakes, linseed, salmon oil, whole dried eggs and Antarctic krill. The result is a nutrient-dense, grain-free recipe designed to support the key nutritional needs of adult cats — from strong muscles and healthy digestion to a glossy coat, healthy heart and overall vitality. ⸻ KEY BENEFITS STRONG MUSCLES & HEALTHY BODY CONDITION Cats naturally thrive on diets rich in quality animal protein. Purr-Fect Plus Fish & Potato provides a high 34% minimum crude protein, with dehydrated white fish protein and dehydrated chicken protein contributing to the recipe’s animal-protein foundation. High-quality protein provides essential amino acids that help support: * Strong and lean muscles * Normal tissue maintenance * Muscle development and repair * Healthy body condition * Everyday activity and vitality The combination of fish and chicken proteins provides a varied animal-protein profile for complete daily nutrition. GRAIN-FREE NUTRITION Purr-Fect Plus Fish & Potato is formulated without traditional cereal grains, using alternative carbohydrate sources such as sweet potatoes and potato flakes. This provides an appealing grain-free feeding option for cat owners looking for a carefully formulated alternative to conventional grain-containing diets. HEALTHY SKIN & SHINY COAT A beautiful coat starts with balanced nutrition. Purr-Fect Plus combines quality animal proteins with chicken fat, linseed and marine-derived ingredients to provide valuable dietary fats and essential fatty acids. The recipe is particularly suited to supporting: * Healthy skin * A soft, glossy coat * Normal skin barrier function * Coat strength and appearance * Overall skin and coat condition The inclusion of marine-derived nutrients such as Antarctic krill further enhances the recipe’s nutritional profile. HEALTHY VISION & HEART Cats require taurine as an essential part of their daily diet. Purr-Fect Plus provides 1,500 mg/kg of taurine, supporting normal retinal and cardiovascular function. Taurine contributes to the nutritional support of: * Healthy vision * Normal retinal function * Heart muscle function * Overall feline wellbeing STRONG IMMUNE SYSTEM A healthy immune system depends on a balanced supply of protein, vitamins, minerals and other essential nutrients. Purr-Fect Plus Fish & Potato is fortified with a comprehensive combination of vitamins, minerals and trace elements to support: * Normal immune function * Healthy metabolism * Tissue maintenance * Cellular protection * Overall vitality ⸻ QUALITY FISH-BASED PROTEIN Fish is at the heart of this recipe. Dehydrated white fish protein provides a concentrated source of animal protein and essential amino acids, while dehydrated chicken protein and hydrolyzed chicken protein complement the protein profile. This combination delivers a nutritionally diverse animal-protein foundation designed to help adult cats maintain strong muscles and healthy body condition. ⸻ CAREFULLY SELECTED INGREDIENTS Purr-Fect Plus Fish & Potato contains: * Dehydrated white fish protein * Dehydrated chicken protein * Chicken fat * Sweet potatoes * Dried potato flakes * Hydrolyzed chicken protein * Dried beet pulp * Linseed * Yeast hydrolysate * Whole dried eggs * Dried chicory * Dried Antarctic krill * Minerals * Yucca schidigera Each ingredient contributes to the overall nutritional profile, providing a combination of animal protein, fats, carbohydrates, fibre and functional nutritional components. ⸻ DIGESTIVE HEALTH SUPPORT Purr-Fect Plus includes selected ingredients that complement normal digestive function. Dried chicory provides natural sources of FOS and inulin, while dried beet pulp contributes dietary fibre. Yeast hydrolysate provides functional components such as MOS and beta-glucans. Together, these ingredients support a balanced nutritional approach to digestive health while the recipe maintains a maximum crude fibre level of 3%. ⸻ MARINE-DERIVED NUTRITION The inclusion of dehydrated white fish protein and Antarctic krill gives this recipe a strong marine nutritional profile. Antarctic krill is a natural source of marine-derived nutrients, including EPA and DHA, complementing the recipe’s other sources of essential fatty acids. These nutrients contribute to the nutritional support of: * Healthy skin * A glossy coat * Normal cardiovascular function * Overall feline health ⸻ NUTRITIONAL ANALYSIS Purr-Fect Plus Fish & Potato provides: * Crude Protein: Minimum 34% * Crude Fat: Minimum 20% * Crude Fibre: Maximum 3% * Crude Ash: Maximum 10% The combination of high protein and balanced dietary fat provides concentrated nutrition for adult cats while helping support muscle maintenance, energy and healthy body condition. ⸻ VITAMINS, MINERALS & TAURINE The recipe is fortified with essential nutritional additives, including: * Vitamin A: 20,000 IU/kg * Vitamin D3: 1,750 IU/kg * Vitamin E: 500 mg/kg * Taurine: 1,500 mg/kg * Iron: 70 mg/kg * Copper: 10 mg/kg * Zinc: 100 mg/kg * Manganese: 5 mg/kg * Iodine: 1.5 mg/kg * Selenium: 0.2 mg/kg These nutrients help complement the natural nutritional value of the recipe and support normal immune function, metabolism, vision, heart health, skin and coat condition. ⸻ FEEDING GUIDE Purr-Fect Plus Fish & Potato should be fed according to your cat’s body weight, activity level and individual nutritional requirements. For a 1 kg cat, feed approximately 24 g per day for an outdoor cat or 22 g for an indoor cat. For a 2 kg cat, approximately 39 g outdoors or 35 g indoors per day. For a 3 kg cat, approximately 51 g outdoors or 46 g indoors per day. For a 4 kg cat, approximately 62 g outdoors or 55 g indoors per day. For a 5 kg cat, approximately 72 g outdoors or 64 g indoors per day. For a 6 kg cat, approximately 81 g outdoors or 73 g indoors per day. For a 7 kg cat, approximately 90 g outdoors or 81 g indoors per day. For an 8 kg cat, approximately 98 g outdoors or 88 g indoors per day. For a 9 kg cat, approximately 106 g outdoors or 95 g indoors per day. For a 10 kg cat, approximately 114 g outdoors or 102 g indoors per day. These amounts are starting guidelines. Individual requirements may vary according to age, activity level, metabolism and body condition. Adjust the daily quantity as necessary to help your cat maintain an ideal body condition. Always provide plenty of fresh, clean drinking water. ⸻ FEEDING FOR REPRODUCTION During pregnancy and lactation, cats have significantly increased nutritional requirements. Purr-Fect Plus provides concentrated nutrition that can help meet these increased demands. Food intake may need to increase progressively during pregnancy and can increase substantially during lactation. Feeding quantities should be adjusted according to the cat’s condition, stage of pregnancy and litter size. ⸻ GRADUAL FOOD TRANSITION When introducing Purr-Fect Plus Fish & Potato to a cat currently eating another food, transition gradually over approximately 7–10 days. Begin by mixing a small amount of the new food with the existing diet. Gradually increase the proportion of Purr-Fect Plus while reducing the previous food. A gradual transition allows your cat to become accustomed to the new recipe and can help minimize digestive upset associated with sudden dietary changes.
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Purr-fect Plus Adult : Chicken
This is a super premium, complete and balanced dry cat food formulated for adult cats that deserve high-quality, protein-rich nutrition every day. Developed around dehydrated chicken protein, hydrolyzed chicken protein and white fish protein, this grain-free recipe provides a concentrated source of animal protein to support strong muscles, healthy body condition and everyday vitality. The recipe combines premium animal proteins with chicken fat, sweet potatoes, peas, dried potato flakes, salmon oil, Antarctic krill, whole dried eggs and functional fibres. It is carefully fortified with essential vitamins, minerals and taurine to provide comprehensive daily nutrition. ⸻ KEY BENEFITS STRONG MUSCLES & LEAN BODY CONDITION Cats naturally thrive on diets rich in animal protein. Purr-Fect Plus Chicken Recipe delivers 33% minimum crude protein, sourced from ingredients including dehydrated chicken protein, hydrolyzed chicken protein and dehydrated white fish protein. This protein-rich formulation helps provide essential amino acids needed for: * Strong, healthy muscles * Normal tissue maintenance * Muscle repair * Healthy body condition * Everyday activity and vitality The inclusion of 26% dehydrated chicken protein makes chicken a prominent feature of the recipe, providing concentrated animal-based nutrition. GRAIN-FREE NUTRITION Purr-Fect Plus Chicken Recipe is proudly grain-free, using alternative carbohydrate sources such as peas and sweet potatoes rather than conventional cereal grains. This creates a carefully formulated recipe for pet owners seeking a grain-free feeding option while still providing the energy and nutrients required by active adult cats. HEALTHY SKIN & SHINY COAT A beautiful coat begins with balanced nutrition. Purr-Fect Plus combines chicken fat, salmon oil, Antarctic krill and whole dried eggs to provide valuable dietary fats and essential fatty acids. The recipe is rich in Omega-3 and Omega-6 fatty acids and fortified with Vitamin E, helping support: * Healthy skin * A soft, glossy coat * Normal skin barrier function * Overall coat condition Salmon oil and dried Antarctic krill provide valuable marine-derived fatty acids, including EPA and DHA. HEALTHY VISION & HEART Taurine is an essential nutrient for cats and plays an important role in normal vision and heart function. Purr-Fect Plus provides 1,500 mg/kg of taurine, helping support the normal function of the retina and heart muscle as part of a complete and balanced feline diet. STRONG IMMUNE SYSTEM Adult cats require a consistent supply of vitamins, minerals, protein and other essential nutrients to maintain normal immune function. Purr-Fect Plus is fortified with a broad spectrum of essential vitamins, minerals and trace elements, together with functional ingredients and antioxidants, to support: * Normal immune function * Healthy metabolism * Cellular protection * Tissue maintenance * Overall wellbeing ⸻ PREMIUM ANIMAL PROTEIN BLEND The recipe brings together multiple quality animal protein sources: Dehydrated Chicken Protein — 26% A concentrated source of animal protein and amino acids for maintaining strong muscles and healthy tissues. Hydrolyzed Chicken Protein — 7% Provides highly processed chicken-derived protein and contributes to the recipe’s overall protein profile. Dehydrated White Fish Protein — 4% Adds another valuable animal protein source while complementing the chicken-based recipe. Whole Dried Eggs Provide additional high-quality protein and valuable nutrients. This combination gives Purr-Fect Plus a diverse animal-protein profile rather than relying on a single protein ingredient. ⸻ CAREFULLY SELECTED INGREDIENTS The recipe contains: * Dehydrated chicken protein — 26% * Peas * Chicken fat — 13% * Sweet potatoes * Dried potato flakes * Hydrolyzed chicken protein — 7% * Dehydrated white fish protein — 4% * Dried beet pulp * Linseed * Yeast hydrolysate * Salmon oil * Dried chicory * Whole dried eggs * Dried Antarctic krill * Minerals * Yucca schidigera The carefully selected combination provides animal protein, dietary fats, carbohydrates, fibre, marine-derived nutrients and essential micronutrients. ⸻ DIGESTIVE HEALTH SUPPORT Purr-Fect Plus includes functional ingredients designed to complement normal digestive health. Dried chicory provides natural sources of FOS and inulin, while dried beet pulp supplies dietary fibre. Yeast hydrolysate provides functional components including MOS and beta-glucans. Together, these ingredients contribute to a balanced nutritional environment for the digestive system. The formulation contains a maximum crude fibre level of 3%, helping maintain a controlled and nutritionally balanced fibre profile. ⸻ MARINE-DERIVED NUTRIENTS Purr-Fect Plus goes beyond a standard chicken recipe by incorporating salmon oil and dried Antarctic krill. These marine ingredients contribute valuable omega-3 fatty acids, including EPA and DHA, supporting the nutritional needs associated with: * Healthy skin * Shiny coat * Normal cardiovascular function * Overall wellbeing This marine component complements the recipe’s strong chicken-based protein foundation. ⸻ NUTRITIONAL ANALYSIS Purr-Fect Plus Chicken Recipe provides: * Crude Protein: Minimum 33% * Crude Fat: Minimum 19% * Crude Fibre: Maximum 3% * Crude Ash: Maximum 10% The combination of high protein and balanced fat provides concentrated nutrition for adult cats while supporting muscle maintenance, energy and healthy body condition. ⸻ VITAMINS, MINERALS & TAURINE The recipe is fortified with essential nutritional additives, including: * Vitamin A: 20,000 IU/kg * Vitamin D3: 1,750 IU/kg * Vitamin E: 500 mg/kg * Taurine: 1,500 mg/kg * Iron: 70 mg/kg * Copper: 10 mg/kg * Zinc: 100 mg/kg * Manganese: 5 mg/kg * Iodine: 1.5 mg/kg * Selenium: 0.2 mg/kg These nutrients complement the natural nutritional value of the ingredients and help support normal vision, heart function, immune health, metabolism, skin and coat condition. ⸻ FEEDING GUIDE Purr-Fect Plus should be fed according to your cat’s body weight, activity level and individual nutritional needs. For a 1 kg cat, feed approximately 24 g per day for an outdoor cat or 22 g for an indoor cat. For a 2 kg cat, approximately 39 g outdoors or 35 g indoors per day. For a 3 kg cat, approximately 51 g outdoors or 46 g indoors per day. For a 4 kg cat, approximately 62 g outdoors or 55 g indoors per day. For a 5 kg cat, approximately 72 g outdoors or 64 g indoors per day. For a 6 kg cat, approximately 81 g outdoors or 73 g indoors per day. For a 7 kg cat, approximately 90 g outdoors or 81 g indoors per day. For an 8 kg cat, approximately 98 g outdoors or 88 g indoors per day. For a 9 kg cat, approximately 106 g outdoors or 95 g indoors per day. For a 10 kg cat, approximately 114 g outdoors or 102 g indoors per day. These are starting recommendations. Individual requirements can vary according to age, activity, metabolism and body condition. Adjust the daily serving as necessary to help your cat maintain an ideal body condition. Always provide your cat with plenty of fresh, clean drinking water. ⸻ FEEDING FOR REPRODUCTION During pregnancy and lactation, a cat’s nutritional requirements increase significantly. Purr-Fect provides concentrated nutrition that can help meet these increased requirements. Pregnant cats may require progressively more food as pregnancy advances, while food intake can increase substantially during lactation. Feeding quantities should be adjusted according to the cat’s condition, stage of pregnancy and litter size. ⸻ GRADUAL FOOD TRANSITION When introducing Purr-Fect Plus to a cat currently eating another food, transition gradually over approximately 7–10 days. Start by replacing a small portion of the existing food with Purr-Fect Plus. Gradually increase the amount of Purr-Fect Plus while reducing the previous food. A gradual transition allows your cat to become accustomed to the new recipe and can help reduce the possibility of digestive upset associated with sudden dietary changes.
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Purr-fect Adult : Salmon & Rice
This is a super premium, complete and balanced dry cat food specially formulated to meet the nutritional needs of adult cats. Developed with dehydrated chicken protein, dehydrated salmon protein, salmon oil, Antarctic krill, whole dried eggs and carefully selected functional ingredients, this recipe delivers a rich combination of high-quality animal proteins, essential fatty acids, vitamins and minerals. With 33% minimum crude protein and 19% minimum crude fat, Purr-Fect Salmon provides concentrated daily nutrition to help adult cats maintain strong muscles, healthy body condition, a glossy coat, healthy vision and heart function and a strong immune system. KEY BENEFITS STRONG MUSCLES & HEALTHY BODY CONDITION Cats naturally require high-quality animal protein to maintain lean muscle and healthy tissues. Purr-Fect Adult Salmon provides 33% minimum crude protein, with the formulation built around animal-derived protein sources. The recipe contains 26% dehydrated chicken protein together with 4% dehydrated salmon protein, providing concentrated sources of protein and essential amino acids. This protein-rich formulation helps support: * Lean muscle maintenance * Tissue maintenance and repair * Healthy body condition * Everyday activity * Overall vitality The combination of chicken and salmon proteins provides a diverse animal-protein profile while contributing to the recipe’s rich flavour. SALMON PROTEIN FOR QUALITY FELINE NUTRITION Salmon is an important feature of this recipe, with 4% dehydrated salmon protein providing concentrated fish-derived protein. Combined with chicken protein, whole dried eggs and other animal-derived ingredients, the recipe delivers a broad range of amino acids needed for normal muscle maintenance and everyday feline health. The result is a protein-rich food designed around the nutritional requirements of adult cats. GLOSSY SKIN & SHINY COAT Purr-Fect Adult Salmon is naturally aligned with the nutritional needs of cats requiring essential fatty acids for healthy skin and coat. The recipe contains salmon oil, linseed and dried Antarctic krill, providing valuable omega-3 and omega-6 fatty acids. These nutrients help support: * Healthy skin * A soft, glossy coat * Normal skin barrier function * Overall coat condition Vitamin E at 500 mg/kg provides additional nutritional and antioxidant support. HEALTHY VISION & HEART Taurine is an essential nutrient for cats and plays an important role in maintaining normal retinal and cardiovascular function. Purr-Fect Adult Salmon provides 1,500 mg/kg taurine, helping support healthy vision and normal heart function as part of a complete and balanced adult feline diet. STRONG IMMUNE SYSTEM Adult cats need a consistent supply of essential vitamins, minerals and other nutrients to support their natural defenses. Purr-Fect Salmon is fortified with a broad combination of vitamins and minerals, together with selected functional ingredients and antioxidants, to support: * Normal immune function * Healthy metabolism * Tissue maintenance * Skin and coat health * Overall wellbeing CAREFULLY SELECTED INGREDIENTS The recipe combines carefully selected animal, plant and functional ingredients, including: * Dehydrated chicken protein — 26% * White rice * Green peas * Maize * Chicken fat * Hydrolyzed chicken protein * Dehydrated salmon protein — 4% * Dried beet pulp * Minerals * Salmon oil * Linseed * Dried Antarctic krill * Dried chicory * Dried brewer’s yeast * Whole dried eggs * Yucca schidigera This carefully developed combination provides animal-derived protein, dietary fats, carbohydrates, fibre, marine nutrients and essential micronutrients in a complete daily diet. MARINE OMEGA-3 NUTRITION One of the distinguishing features of Purr-Fect Salmon is its combination of salmon protein, salmon oil and Antarctic krill. Dried Antarctic krill is a natural source of EPA and DHA, while salmon oil provides additional omega-3 fatty acids. These marine-derived nutrients complement the recipe’s overall nutritional profile and support healthy skin and coat while contributing to the everyday nutritional needs of adult cats. DIGESTIVE HEALTH SUPPORT Purr-Fect Adult Salmon includes selected ingredients that help support normal digestive function. Dried chicory provides natural sources of FOS and inulin, while dried brewer’s yeast provides natural sources of MOS and beta-glucans. Dried beet pulp contributes dietary fibre, complementing the overall digestive profile of the recipe. The food contains a maximum of 2.5% crude fibre, providing a controlled fibre level suitable for an adult cat’s daily diet. FUNCTIONAL INGREDIENTS The recipe includes several carefully selected functional ingredients: Antarctic krill — a natural source of EPA and DHA and valuable marine nutrients. Salmon oil — provides omega-3 fatty acids that complement skin and coat nutrition. Dried chicory — a natural source of FOS and inulin, supporting the nutritional environment of the digestive system. Brewer’s yeast — provides MOS and beta-glucans as functional nutritional components. Whole dried eggs — provide additional high-quality animal protein and valuable nutrients. Linseed — contributes beneficial fatty acids and nutritional fibre. Yucca schidigera — a selected botanical ingredient incorporated into the overall formulation. NUTRITIONAL ANALYSIS Purr-Fect Adult Salmon provides: * Crude Protein: Minimum 33% * Crude Fat: Minimum 19% * Crude Fibre: Maximum 2.5% * Crude Ash: Maximum 10% The high-protein, nutrient-dense formulation provides a strong nutritional foundation for maintaining muscle, energy and healthy body condition in adult cats. ESSENTIAL VITAMINS & MINERALS The recipe is fortified with essential nutritional additives, including: * Vitamin A: 20,000 IU/kg * Vitamin D3: 1,750 IU/kg * Vitamin E: 500 mg/kg * Taurine: 1,500 mg/kg * Iron: 70 mg/kg * Copper: 10 mg/kg * Zinc: 100 mg/kg * Manganese: 5 mg/kg * Iodine: 1.5 mg/kg * Selenium: 0.2 mg/kg These nutrients contribute to normal metabolism, immune function, vision, heart health, skin and coat condition and overall feline wellbeing. FEEDING GUIDE Purr-Fect Adult Salmon provides separate feeding recommendations for indoor and outdoor cats, recognizing that activity level can influence daily energy requirements. For a 1 kg cat, feed approximately 12 g per day for an outdoor cat or 10 g for an indoor cat. For a 2 kg cat, approximately 24 g outdoors or 19 g indoors per day. For a 3 kg cat, approximately 36 g outdoors or 29 g indoors per day. For a 4 kg cat, approximately 48 g outdoors or 39 g indoors per day. For a 5 kg cat, approximately 61 g outdoors or 49 g indoors per day. For a 6 kg cat, approximately 73 g outdoors or 58 g indoors per day. For a 7 kg cat, approximately 85 g outdoors or 68 g indoors per day. For an 8 kg cat, approximately 97 g outdoors or 78 g indoors per day. For a 9 kg cat, approximately 109 g outdoors or 87 g indoors per day. For a 10 kg cat, approximately 121 g outdoors or 97 g indoors per day. These quantities are starting guidelines and should be adjusted according to the cat’s age, activity level, metabolism and individual body condition. More active cats may require additional food, while less active indoor cats may require less. Fresh, clean drinking water should always be available. FEEDING FOR REPRODUCTION Purr-Fect Cat Food also provides nutritional support for reproducing females. During pregnancy, feeding quantities should be adjusted according to the increased nutritional requirements of the mother. During lactation, food requirements can increase significantly depending on litter size and the individual mother’s nutritional needs. GRADUAL TRANSITION When introducing Purr-Fect Adult Salmon to a cat currently eating another food, make the change gradually over approximately 7–10 days. Begin by mixing a small amount of Purr-Fect with the existing food, gradually increasing the proportion of the new recipe while reducing the previous diet. This gradual transition allows your cat to become accustomed to the new food and helps minimize the possibility of digestive upset.
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Purr-fect Adult : Salmon
This is a super premium, complete and balanced dry cat food specially formulated to meet the nutritional needs of adult cats. Developed with dehydrated chicken protein, dehydrated salmon protein, salmon oil, Antarctic krill, whole dried eggs and carefully selected functional ingredients, this recipe delivers a rich combination of high-quality animal proteins, essential fatty acids, vitamins and minerals. With 33% minimum crude protein and 19% minimum crude fat, Purr-Fect Salmon provides concentrated daily nutrition to help adult cats maintain strong muscles, healthy body condition, a glossy coat, healthy vision and heart function and a strong immune system. KEY BENEFITS STRONG MUSCLES & HEALTHY BODY CONDITION Cats naturally require high-quality animal protein to maintain lean muscle and healthy tissues. Purr-Fect Adult Salmon provides 33% minimum crude protein, with the formulation built around animal-derived protein sources. The recipe contains 26% dehydrated chicken protein together with 4% dehydrated salmon protein, providing concentrated sources of protein and essential amino acids. This protein-rich formulation helps support: * Lean muscle maintenance * Tissue maintenance and repair * Healthy body condition * Everyday activity * Overall vitality The combination of chicken and salmon proteins provides a diverse animal-protein profile while contributing to the recipe’s rich flavour. SALMON PROTEIN FOR QUALITY FELINE NUTRITION Salmon is an important feature of this recipe, with 4% dehydrated salmon protein providing concentrated fish-derived protein. Combined with chicken protein, whole dried eggs and other animal-derived ingredients, the recipe delivers a broad range of amino acids needed for normal muscle maintenance and everyday feline health. The result is a protein-rich food designed around the nutritional requirements of adult cats. GLOSSY SKIN & SHINY COAT Purr-Fect Adult Salmon is naturally aligned with the nutritional needs of cats requiring essential fatty acids for healthy skin and coat. The recipe contains salmon oil, linseed and dried Antarctic krill, providing valuable omega-3 and omega-6 fatty acids. These nutrients help support: * Healthy skin * A soft, glossy coat * Normal skin barrier function * Overall coat condition Vitamin E at 500 mg/kg provides additional nutritional and antioxidant support. HEALTHY VISION & HEART Taurine is an essential nutrient for cats and plays an important role in maintaining normal retinal and cardiovascular function. Purr-Fect Adult Salmon provides 1,500 mg/kg taurine, helping support healthy vision and normal heart function as part of a complete and balanced adult feline diet. STRONG IMMUNE SYSTEM Adult cats need a consistent supply of essential vitamins, minerals and other nutrients to support their natural defenses. Purr-Fect Salmon is fortified with a broad combination of vitamins and minerals, together with selected functional ingredients and antioxidants, to support: * Normal immune function * Healthy metabolism * Tissue maintenance * Skin and coat health * Overall wellbeing CAREFULLY SELECTED INGREDIENTS The recipe combines carefully selected animal, plant and functional ingredients, including: * Dehydrated chicken protein — 26% * White rice * Green peas * Maize * Chicken fat * Hydrolyzed chicken protein * Dehydrated salmon protein — 4% * Dried beet pulp * Minerals * Salmon oil * Linseed * Dried Antarctic krill * Dried chicory * Dried brewer’s yeast * Whole dried eggs * Yucca schidigera This carefully developed combination provides animal-derived protein, dietary fats, carbohydrates, fibre, marine nutrients and essential micronutrients in a complete daily diet. MARINE OMEGA-3 NUTRITION One of the distinguishing features of Purr-Fect Salmon is its combination of salmon protein, salmon oil and Antarctic krill. Dried Antarctic krill is a natural source of EPA and DHA, while salmon oil provides additional omega-3 fatty acids. These marine-derived nutrients complement the recipe’s overall nutritional profile and support healthy skin and coat while contributing to the everyday nutritional needs of adult cats. DIGESTIVE HEALTH SUPPORT Purr-Fect Adult Salmon includes selected ingredients that help support normal digestive function. Dried chicory provides natural sources of FOS and inulin, while dried brewer’s yeast provides natural sources of MOS and beta-glucans. Dried beet pulp contributes dietary fibre, complementing the overall digestive profile of the recipe. The food contains a maximum of 2.5% crude fibre, providing a controlled fibre level suitable for an adult cat’s daily diet. FUNCTIONAL INGREDIENTS The recipe includes several carefully selected functional ingredients: Antarctic krill — a natural source of EPA and DHA and valuable marine nutrients. Salmon oil — provides omega-3 fatty acids that complement skin and coat nutrition. Dried chicory — a natural source of FOS and inulin, supporting the nutritional environment of the digestive system. Brewer’s yeast — provides MOS and beta-glucans as functional nutritional components. Whole dried eggs — provide additional high-quality animal protein and valuable nutrients. Linseed — contributes beneficial fatty acids and nutritional fibre. Yucca schidigera — a selected botanical ingredient incorporated into the overall formulation. NUTRITIONAL ANALYSIS Purr-Fect Adult Salmon provides: * Crude Protein: Minimum 33% * Crude Fat: Minimum 19% * Crude Fibre: Maximum 2.5% * Crude Ash: Maximum 10% The high-protein, nutrient-dense formulation provides a strong nutritional foundation for maintaining muscle, energy and healthy body condition in adult cats. ESSENTIAL VITAMINS & MINERALS The recipe is fortified with essential nutritional additives, including: * Vitamin A: 20,000 IU/kg * Vitamin D3: 1,750 IU/kg * Vitamin E: 500 mg/kg * Taurine: 1,500 mg/kg * Iron: 70 mg/kg * Copper: 10 mg/kg * Zinc: 100 mg/kg * Manganese: 5 mg/kg * Iodine: 1.5 mg/kg * Selenium: 0.2 mg/kg These nutrients contribute to normal metabolism, immune function, vision, heart health, skin and coat condition and overall feline wellbeing. FEEDING GUIDE Purr-Fect Adult Salmon provides separate feeding recommendations for indoor and outdoor cats, recognizing that activity level can influence daily energy requirements. For a 1 kg cat, feed approximately 12 g per day for an outdoor cat or 10 g for an indoor cat. For a 2 kg cat, approximately 24 g outdoors or 19 g indoors per day. For a 3 kg cat, approximately 36 g outdoors or 29 g indoors per day. For a 4 kg cat, approximately 48 g outdoors or 39 g indoors per day. For a 5 kg cat, approximately 61 g outdoors or 49 g indoors per day. For a 6 kg cat, approximately 73 g outdoors or 58 g indoors per day. For a 7 kg cat, approximately 85 g outdoors or 68 g indoors per day. For an 8 kg cat, approximately 97 g outdoors or 78 g indoors per day. For a 9 kg cat, approximately 109 g outdoors or 87 g indoors per day. For a 10 kg cat, approximately 121 g outdoors or 97 g indoors per day. These quantities are starting guidelines and should be adjusted according to the cat’s age, activity level, metabolism and individual body condition. More active cats may require additional food, while less active indoor cats may require less. Fresh, clean drinking water should always be available. FEEDING FOR REPRODUCTION Purr-Fect Cat Food also provides nutritional support for reproducing females. During pregnancy, feeding quantities should be adjusted according to the increased nutritional requirements of the mother. During lactation, food requirements can increase significantly depending on litter size and the individual mother’s nutritional needs. GRADUAL TRANSITION When introducing Purr-Fect Adult Salmon to a cat currently eating another food, make the change gradually over approximately 7–10 days. Begin by mixing a small amount of Purr-Fect with the existing food, gradually increasing the proportion of the new recipe while reducing the previous diet. This gradual transition allows your cat to become accustomed to the new food and helps minimize the possibility of digestive upset.
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Purr-fect Adult : Chicken And Egg
This is a super premium, complete and balanced dry food specially formulated to provide adult cats with high-quality nutrition for everyday health, vitality and wellbeing. The recipe combines dehydrated chicken protein, chicken fat, whole dried eggs, fish protein, rice, salmon oil, Antarctic krill and carefully selected functional ingredients to provide a nutrient-rich source of protein, energy, essential fatty acids, vitamins and minerals. With 31% minimum crude protein and 18% minimum crude fat, this formula is designed to support adult cats with balanced nutrition for maintaining strong muscles, healthy skin and coat, healthy vision and heart function, digestion and a strong immune system. KEY BENEFITS STRONG MUSCLES & HEALTHY BODY CONDITION Adult cats require quality protein to maintain lean muscle mass and healthy tissues. Purr-Fect Chicken with Egg provides 31% minimum crude protein, sourced from quality animal ingredients including dehydrated chicken protein and whole dried eggs. The protein-rich recipe helps support: * Lean muscle maintenance * Tissue maintenance and repair * Healthy body condition * Everyday activity * Overall vitality The combination of chicken and egg provides complementary animal-derived proteins and essential amino acids for everyday feline nutrition. GLOSSY SKIN & SHINY COAT Purr-Fect Chicken with Egg is formulated with omega-3 and omega-6 fatty acids, together with vitamin E, to provide nutritional support for healthy skin and coat. The inclusion of salmon oil and Antarctic krill contributes valuable marine-derived fatty acids, helping support: * Healthy skin * A soft and glossy coat * Normal skin barrier function * Overall coat condition HEALTHY VISION & HEART Taurine is an essential nutrient for cats and plays an important role in maintaining normal heart function and retinal health. Purr-Fect provides 1,500 mg/kg of taurine, supporting healthy vision and cardiovascular function as part of a complete adult feline diet. STRONG IMMUNE SYSTEM Adult cats need a consistent supply of vitamins, minerals and other essential nutrients to support their natural defenses. The formula is fortified with a comprehensive combination of vitamins and minerals that contribute to: * Normal immune function * Healthy metabolism * Tissue maintenance * Skin and coat health * Overall wellbeing CHICKEN & EGG PROTEIN The recipe is built around quality animal-derived ingredients, including dehydrated chicken protein and whole dried eggs. Chicken provides a concentrated source of protein and essential amino acids, while whole dried eggs contribute additional high-quality animal protein and nutritional value. The formula is complemented by fish-derived protein and marine ingredients, creating a diverse protein profile designed to support adult feline nutrition. CAREFULLY SELECTED INGREDIENTS The formulation includes: * Dried Antarctic krill * Dehydrated chicken protein * Chicken fat * Fish protein * Rice * Whole dried eggs * Beet pulp * Brewer’s yeast * Dried chicory * Cranberries * Plant extracts * Minerals * Vitamins * Salmon oil * Other selected animal-derived ingredients This combination provides a balanced nutritional foundation with quality animal proteins, fats, carbohydrates, fibre and functional ingredients. MARINE OMEGA NUTRITION The inclusion of Antarctic krill and salmon oil gives the recipe a valuable marine nutritional component. These ingredients naturally contribute omega-3 fatty acids, including EPA and DHA, which complement the formula’s nutritional support for: * Skin and coat condition * Brain and neurological health * Overall cellular health * General feline wellbeing Together with omega-6 fatty acids, these nutrients help maintain a healthy balance of essential fats in the diet. DIGESTIVE HEALTH SUPPORT Purr-Fect Chicken with Egg contains selected functional ingredients designed to complement normal digestive health. Dried chicory provides natural sources of FOS and inulin, while beet pulp contributes dietary fibre. Brewer’s yeast also provides functional nutritional components. The recipe contains a maximum of 3% crude fibre, providing a moderate fibre level suitable for everyday adult-cat nutrition. FUNCTIONAL INGREDIENTS The recipe incorporates several functional ingredients alongside its core animal proteins: Antarctic krill — natural source of marine omega-3 fatty acids, including EPA and DHA. Salmon oil — contributes beneficial omega-3 fatty acids for skin and coat support. Whole dried eggs — provide high-quality animal protein and essential nutrients. Brewer’s yeast — provides functional nutritional components. Dried chicory — natural source of FOS and inulin. Beet pulp — contributes dietary fibre. Cranberries and selected plant extracts — complement the overall functional nutritional profile. NUTRITIONAL ANALYSIS Purr-Fect Adult Chicken with Egg provides: * Crude Protein: Minimum 31% * Crude Fat: Minimum 18% * Crude Fibre: Maximum 3% * Crude Ash: Maximum 10% This nutritional profile provides a balanced combination of protein and fat to help adult cats maintain muscle, energy and healthy body condition. ESSENTIAL VITAMINS & MINERALS The formula is fortified with essential nutritional additives, including: * Vitamin A: 20,000 IU/kg * Vitamin D3: 1,750 IU/kg * Vitamin E: 500 mg/kg * Taurine: 1,500 mg/kg * Iron: 70 mg/kg * Copper: 10 mg/kg * Zinc: 100 mg/kg * Manganese: 40 mg/kg * Iodine: 1.5 mg/kg * Selenium: 0.2 mg/kg These nutrients support normal immune function, metabolism, vision, heart health, skin and coat condition and overall feline wellbeing. FEEDING GUIDE Purr-Fect Adult Chicken with Egg provides separate feeding recommendations for indoor and outdoor cats, recognizing that activity levels can significantly influence daily energy requirements. For a 1 kg cat, feed approximately 13 g per day for an outdoor cat or 10 g for an indoor cat. For a 2 kg cat, approximately 25 g outdoors or 20 g indoors per day. For a 3 kg cat, approximately 36 g outdoors or 30 g indoors per day. For a 4 kg cat, approximately 48 g outdoors or 40 g indoors per day. For a 5 kg cat, approximately 60 g outdoors or 50 g indoors per day. For a 6 kg cat, approximately 71 g outdoors or 59 g indoors per day. For a 7 kg cat, approximately 85 g outdoors or 70 g indoors per day. For an 8 kg cat, approximately 98 g outdoors or 79 g indoors per day. For a 9 kg cat, approximately 110 g outdoors or 90 g indoors per day. For a 10 kg cat, approximately 120 g outdoors or 100 g indoors per day. These amounts are starting guidelines and should be adjusted according to your cat’s age, activity level, metabolism and individual body condition. Always ensure your cat has access to a fresh supply of clean drinking water. FEEDING FOR REPRODUCTION Purr-Fect provides nutritional support for reproducing females. During pregnancy, feeding amounts should be adjusted to meet increased nutritional requirements and help maintain appropriate body condition. During lactation, food requirements can increase significantly depending on litter size and the individual mother’s nutritional needs. GRADUAL TRANSITION When changing your cat’s food, introduce Purr-Fect gradually over approximately 7–10 days. Start by mixing a small amount of Purr-Fect with the existing food and gradually increase the proportion of the new recipe while reducing the previous food. A gradual transition allows your cat to become accustomed to the new food and helps minimize the possibility of digestive upset.
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Purr-fect Adult : Chicken & Rice
This is a super premium, complete and balanced dry cat food specially formulated to nourish adult cats with the high-quality protein, essential fats, vitamins and minerals they need for everyday health and vitality. Built around 35% chicken meat meal, the recipe combines quality animal protein with chicken fat, rice, maize gluten, hydrolyzed animal proteins, whole dried eggs, Antarctic krill, salmon oil and carefully selected functional ingredients. The result is a nutrient-rich recipe designed to support strong muscles, healthy skin and a shiny coat, healthy vision and heart function, digestion and a strong immune system. With 33% minimum crude protein and 18% minimum crude fat, Purr-Fect Chicken & Rice provides concentrated daily nutrition for adult cats while helping support a healthy body condition. KEY BENEFITS STRONG MUSCLES & HEALTHY BODY CONDITION Cats naturally require high-quality animal protein to maintain lean muscle and healthy tissues. Purr-Fect Adult Chicken & Rice provides 33% minimum crude protein, supported by chicken meat meal and hydrolyzed animal proteins. The protein-rich formulation helps support: * Lean muscle maintenance * Tissue maintenance and repair * Healthy body condition * Everyday activity and vitality * Normal physical function The inclusion of 35% chicken meat meal provides a concentrated source of animal-derived protein and contributes to the recipe’s appealing chicken flavour. GLOSSY SKIN & SHINY COAT A healthy coat begins with balanced nutrition. Purr-Fect Chicken & Rice provides omega-3 and omega-6 fatty acids, complemented by vitamin E and selected animal fats. These nutrients help nourish the skin and support: * Healthy skin * A soft, glossy coat * Normal skin barrier function * Overall coat condition The recipe also contains chicken fat at 12%, providing both energy and valuable dietary fats. HEALTHY VISION & HEART Taurine is an essential nutrient for cats and plays an important role in normal retinal and cardiovascular function. Purr-Fect Adult Chicken & Rice provides 1,500 mg/kg taurine, helping support healthy vision and normal heart function as part of a complete and balanced adult feline diet. STRONG IMMUNE SYSTEM Adult cats need a consistent supply of vitamins, minerals and other nutrients to maintain normal immune function. Purr-Fect provides a broad nutritional spectrum, including vitamins A, D3 and E together with essential trace minerals, helping support normal immune defenses, metabolism and overall wellbeing. PREMIUM CHICKEN & RICE FORMULATION Chicken is a key component of this recipe, with 35% chicken meat meal providing concentrated animal protein. The formulation is complemented by carefully selected ingredients including: * Chicken meat meal — 35% * Corn * Chicken fat — 12% * Rice * Maize gluten * Hydrolyzed animal proteins * Beet pulp * Whole dried eggs * Dried Antarctic krill * Cellulose * Minerals * Dried chicory * Brewer’s yeast * Dried cranberries * Plant extracts, including Yucca schidigera * Vitamins This combination creates a balanced nutritional profile combining animal-derived protein, energy-rich fats, carbohydrates, dietary fibre and functional ingredients. MARINE NUTRITION FROM ANTARCTIC KRILL Purr-Fect Chicken & Rice also includes dried Antarctic krill, a natural marine ingredient that provides valuable omega-3 fatty acids, including EPA and DHA. Combined with the recipe’s other fat sources, these marine nutrients contribute to overall skin and coat health and complement the nutritional needs of adult cats. SUPPORT FOR HEALTHY DIGESTION The recipe includes several ingredients selected to support normal digestive function. Dried chicory provides natural sources of FOS and inulin, while beet pulp and cellulose contribute dietary fibre. Brewer’s yeast provides additional functional nutritional components, helping complement the overall digestive-support profile of the formula. With maximum 3% crude fibre, the recipe provides a moderate level of dietary fibre suitable for an adult cat’s daily diet. FUNCTIONAL INGREDIENTS Purr-Fect Adult Chicken & Rice combines nutritional ingredients with selected functional components: Dried chicory — a natural source of FOS and inulin. Brewer’s yeast — contributes functional nutritional components. Antarctic krill — provides marine-derived omega-3 fatty acids. Dried cranberries — selected as a plant-based functional ingredient. Yucca schidigera — a botanical ingredient included as part of the overall formulation. Whole dried eggs — provide additional animal-derived protein and nutritional value. NUTRITIONAL ANALYSIS Purr-Fect Adult Chicken & Rice provides: * Crude Protein: Minimum 33% * Crude Fat: Minimum 18% * Crude Fibre: Maximum 3% * Crude Ash: Maximum 10% This nutrient-dense profile provides a strong foundation for maintaining muscle mass, supporting daily energy needs and helping adult cats maintain a healthy body condition. ESSENTIAL VITAMINS & MINERALS The recipe is fortified with essential nutritional additives, including: * Vitamin A: 20,000 IU/kg * Vitamin D3: 1,750 IU/kg * Vitamin E: 500 mg/kg * Taurine: 1,500 mg/kg * Iron: 70 mg/kg * Copper: 10 mg/kg * Zinc: 100 mg/kg * Manganese: 5 mg/kg * Iodine: 1.5 mg/kg * Selenium: 0.2 mg/kg These nutrients contribute to normal immune function, metabolism, vision, heart function, skin and coat condition and overall feline wellbeing. FEEDING GUIDE Purr-Fect Adult Chicken & Rice provides different feeding recommendations for indoor and outdoor cats, recognizing that energy requirements can vary depending on activity level. For a 1 kg cat, the recommended amount is approximately 13 g per day for outdoor cats or 10 g for indoor cats. For a 2 kg cat, feed approximately 25 g outdoors or 20 g indoors per day. For a 3 kg cat, approximately 36 g outdoors or 30 g indoors per day is recommended. For a 4 kg cat, approximately 48 g outdoors or 40 g indoors per day. For a 5 kg cat, approximately 60 g outdoors or 50 g indoors per day. For a 6 kg cat, approximately 71 g outdoors or 59 g indoors per day. For a 7 kg cat, approximately 85 g outdoors or 70 g indoors per day. For an 8 kg cat, approximately 98 g outdoors or 79 g indoors per day. For a 9 kg cat, approximately 110 g outdoors or 90 g indoors per day. For a 10 kg cat, approximately 120 g outdoors or 100 g indoors per day. These quantities are starting guidelines. Actual feeding requirements may vary according to the cat’s age, activity level, metabolism and individual body condition. Adjust the daily portion as necessary to help your cat maintain an ideal body condition. Fresh, clean drinking water should always be available. FEEDING FOR REPRODUCTION Purr-Fect Cat Food provides additional nutritional support for reproducing females. During gestation, feeding amounts should be adjusted to maintain the pregnant female’s healthy body condition. During lactation, food intake may increase substantially and can potentially reach up to four times the normal maintenance requirement, depending on litter size and the individual cat’s nutritional needs. GRADUAL TRANSITION When introducing Purr-Fect Adult Chicken & Rice, make the dietary change gradually over approximately 7–10 days. Begin by replacing a small amount of the cat’s existing food with Purr-Fect, gradually increasing the amount of the new food while decreasing the previous diet. This gradual transition gives your cat time to become accustomed to the new recipe and helps minimize the possibility of dietary upset.
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Purr-fect Plus
Complete and balanced nutrition crafted to support healthy, happy cats.
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Purr-fect Tuna and Catnip Biscuit
This is a deliciously crunchy treat created for cats who love the irresistible taste of seafood. Combining the rich, savoury flavour of tuna with the naturally enticing aroma of catnip, these biscuits make every treat moment more exciting while providing a tasty addition to your cat’s daily routine. Made with carefully selected ingredients including tuna, chicken, wheat flour and corn starch, the biscuits are designed to deliver an appealing flavour and satisfying crunch. Catnip adds an extra layer of sensory enrichment, making these treats particularly enjoyable for cats who respond positively to its distinctive aroma. With 11% protein, 5.5% fat and 4% fibre, Purr-Fect Tuna & Catnip Biscuits offer a convenient way to reward your cat while adding variety to their regular diet. Their crunchy texture makes them ideal for occasional treats, positive reinforcement and bonding between cats and their owners. Why Your Cat Will Love It * Delicious tuna flavour – Made with tuna to provide an enticing seafood taste that appeals to feline palates. * With natural catnip – Adds an aromatic and stimulating element to make treat time more engaging. * Tuna & chicken combination – Provides a savoury flavour profile designed for excellent palatability. * Crunchy texture – Gives cats a satisfying bite and enjoyable eating experience. * Source of fibre – Contains 4% fibre as part of the overall nutritional composition. * Perfect for rewarding – Ideal for positive reinforcement, training, playtime or simply showing your cat some extra affection. * Everyday enrichment – A simple way to introduce flavour and sensory variety into your cat’s routine. Feeding Guide For adult cats, offer approximately 8–10 biscuits per day, depending on your cat’s size, activity level and overall diet. Treats should be given as part of a balanced feeding programme and should not replace your cat’s complete main meals. Not recommended for kittens under 2 months of age. Ensure fresh, clean drinking water is available at all times.
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Primo Adult – Beef & Potato
This is a premium grain-free and gluten-free adult dog food formulated to deliver complete, balanced and highly palatable nutrition for everyday health and vitality. Combining quality beef protein with the nourishing goodness of potato, this carefully developed recipe provides essential nutrients to support strong muscles, healthy digestion, immune function, skin and coat health, bones and joints. Created for adult dogs, Primo Sano brings together selected animal and vegetable protein sources, beneficial functional ingredients, essential fatty acids, vitamins and minerals to provide a nutritious and satisfying meal for every day. WHY PRIMO SANO BEEF & POTATO? Quality Beef Protein for Strong Muscles Beef provides a rich source of high-quality animal protein and essential amino acids to help maintain lean muscle mass, support healthy body condition and provide the nutritional foundation active adult dogs need. Grain-Free & Gluten-Free Nutrition The recipe is formulated without traditional cereal grains or gluten. Potato starch provides an alternative carbohydrate source, supplying energy while complementing the recipe’s protein-rich nutritional profile. Healthy Digestion Support Prebiotic MOS, beet pulp and brewer’s yeast are incorporated to support a healthy digestive environment. These functional ingredients help promote digestive wellbeing and complement the overall nutritional balance of the diet. Healthy Skin & Shiny Coat The inclusion of vegetable oil and salmon oil provides valuable dietary fats and omega fatty acids. These nutrients help nourish the skin and contribute to a healthy, soft and naturally glossy coat. Immune & Antioxidant Support A balanced combination of vitamins, minerals, antioxidants and functional ingredients helps support the body’s natural defenses and contributes to overall health and vitality. Strong Bones & Healthy Teeth Calcium and phosphorus-supporting nutritional components contribute to the maintenance of healthy bones and teeth, helping adult dogs maintain a strong skeletal structure. Joint & Mobility Support Glucosamine and chondroitin sulphate are included as functional nutrients to support healthy joints, cartilage and mobility, helping dogs remain comfortable and active throughout their adult years. Excellent Taste & Palatability Beef provides a naturally appealing flavour profile, while chicken liver hydrolysate enhances the aroma and palatability of the food. This combination helps make Primo Sano an enjoyable meal for dogs while delivering balanced nutrition. CAREFULLY SELECTED INGREDIENTS The formulation contains potato starch, chicken meal, vegetable protein, vegetable oil, salmon oil, beet pulp, mono-dicalcium phosphate, salt, mannan-oligosaccharides (MOS), beta-glucans, brewer’s yeast, chicken liver hydrolysate, methionine, glucosamine, chondroitin sulphate, antioxidants, vitamins and minerals. These ingredients work together to provide a balanced nutritional foundation while supporting important aspects of adult canine health. NUTRITIONAL ANALYSIS * Crude Protein: Minimum 22% * Crude Fat: Minimum 11% * Crude Ash: Maximum 10% * Crude Fibre: Maximum 3% The nutritional profile is carefully balanced to provide adult dogs with the protein, fats and essential nutrients required for everyday maintenance and activity. ESSENTIAL VITAMINS & MINERALS Primo Sano is fortified with essential vitamins, including vitamins A, D3 and E, alongside important trace minerals such as iron, iodine, copper, manganese, zinc and selenium. These micronutrients play important roles in supporting normal metabolism, immune function, bone health, skin and coat condition and overall physiological wellbeing. COMPLETE NUTRITION FOR THE ADULT YEARS From maintaining strong muscles and bones to supporting digestion, immunity, skin, coat and mobility, Primo Sano Beef & Potato is designed to provide comprehensive everyday nutrition for adult dogs. Its combination of quality animal protein, grain-free and gluten-free nutrition, functional prebiotics, salmon oil, joint-support nutrients, antioxidants, vitamins and minerals makes it an excellent choice for pet parents seeking premium nutrition without compromising on taste.
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Bravo Adult Chicken and Turkey
This is a wholesome, nutritious dry dog food specially formulated to meet the everyday nutritional needs of adult dogs. Combining quality animal protein sources with carefully selected cereals, essential fats, vitamins, minerals and functional nutrients, Bravo provides a balanced diet designed to support your dog’s overall health, vitality and active lifestyle. With 27% protein and 12% fat, the formulation provides a strong nutritional foundation for maintaining healthy muscles, supporting daily energy requirements and helping adult dogs maintain good body condition. WHY CHOOSE BRAVO ADULT CHICKEN & TURKEY? High-Quality Protein for Strong Muscles The formulation combines meat meal and poultry meal to provide valuable animal-derived protein and essential amino acids. Protein is fundamental for maintaining lean muscle mass, supporting tissue repair and helping adult dogs stay strong and active. Balanced Energy for Everyday Vitality With 12% fat, Bravo provides a concentrated source of dietary energy to support daily activity, play and normal physiological functions. Carefully balanced protein and fat levels help provide nourishment without compromising everyday body condition. Strong Teeth & Bones Bravo provides 1.4% minimum calcium and 1.1% minimum phosphorus, supporting the maintenance of strong bones and healthy teeth. The balanced mineral profile contributes to skeletal health and normal bodily functions. Healthy Digestion The recipe combines cereals and dietary fibre sources to support normal digestive function. Ingredients such as corn, wheat and vegetable protein contribute to the nutritional and energy profile, while fibre helps support healthy gastrointestinal function. Healthy Joints & Mobility The inclusion of glucosamine and chondroitin provides functional nutritional support for joints and cartilage, helping maintain mobility and supporting an active adult lifestyle. Healthy Skin & Shiny Coat Bravo contains salmon oil and vegetable oils, providing dietary fats and omega fatty acids that help nourish the skin and contribute to a healthy, glossy coat. Zinc and biotin further complement the nutritional support for skin and coat condition. Immune System Support A comprehensive combination of vitamins A, D3, E, B-group vitamins and essential minerals helps support normal immune function and overall wellbeing. CAREFULLY SELECTED INGREDIENTS Bravo Adult Chicken & Turkey Flavour contains a carefully selected blend of: * Meat meal * Poultry meal * Corn * Wheat * Profish meal * Vegetable protein * Beet pulp * Salmon oil * Vegetable oil * Mono-dicalcium phosphate * Brewer’s yeast * Chicken liver hydrolysate * Choline chloride * Biotin * Niacin * Vitamin and mineral supplements * Approved antioxidants and flavours * Trace elements The combination provides a balanced nutritional foundation while helping deliver the taste and aroma dogs enjoy. CHICKEN LIVER HYDROLYSATE FOR ENHANCED PALATABILITY Chicken liver hydrolysate is included to enhance the flavour and aroma profile of the food. This functional ingredient helps make the kibble more appealing, encouraging consistent feeding and making every meal an enjoyable experience. NUTRITIONAL ANALYSIS * Crude Protein: 27% * Crude Fat: 12% * Crude Fibre: 3% * Minimum Calcium: 1.4% * Minimum Phosphorus: 1.1% This nutritional profile is designed to provide adult dogs with a balanced combination of protein, energy, minerals and dietary fibre for everyday maintenance and vitality. ESSENTIAL VITAMINS & MINERALS Bravo is fortified with essential vitamins and trace minerals, including: * Vitamin A: 24,000 IU/kg * Vitamin D3: 1,600 IU/kg * Vitamin E: 140 IU/kg * Iron * Iodine * Copper * Manganese * Zinc * Selenium These micronutrients support important functions including immune health, metabolism, skin and coat condition, bone maintenance and overall physiological wellbeing. FUNCTIONAL NUTRITION FOR EVERYDAY HEALTH Bravo Adult Chicken & Turkey Flavour goes beyond basic nourishment by incorporating functional ingredients designed to support multiple aspects of canine health. For strong muscles: quality animal protein and a balanced amino acid supply. For healthy joints: glucosamine and chondroitin to support cartilage and mobility. For skin and coat: salmon oil, vegetable oils, zinc and biotin to support healthy skin and a glossy coat. For digestion: carefully selected carbohydrate and fibre sources to support normal digestive function. For immunity: essential vitamins, minerals and antioxidant support to help maintain the body’s natural defenses. For bones and teeth: balanced calcium and phosphorus levels to support skeletal and dental health. COMPLETE & BALANCED ADULT NUTRITION Bravo Adult Chicken & Turkey Flavour is designed as an everyday complete and balanced meal for adult dogs, providing the nutrients they need to remain strong, active and full of vitality. From maintaining muscle strength and healthy body condition to supporting joints, digestion, skin, coat, immunity, bones and teeth, Bravo brings together quality ingredients and functional nutrition in one convenient daily diet.
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Bravo Adult Lamb Flavour
This is a wholesome, nutritious dry dog food carefully formulated to meet the everyday nutritional needs of adult dogs. Combining quality animal protein with selected cereals, essential fats, vitamins, minerals and functional nutrients, Bravo Lamb provides a balanced daily diet designed to support strong muscles, healthy digestion, joint mobility, skin and coat health, and a healthy immune system. With 22% protein and 10% fat, this recipe provides balanced nourishment and energy for adult dogs while maintaining a practical nutritional profile suitable for everyday feeding.
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Wonder White Baby Powder Scented
This is a premium cat litter designed to make everyday litter care cleaner, easier and more hygienic. Combining strong clumping, high absorption, odour control and an exceptionally low-dust formulation, Wonderwhite helps create a fresher, cleaner litter environment for both cats and their owners. Crafted with performance and convenience in mind, Wonderwhite quickly absorbs moisture and forms firm, easy-to-remove clumps, helping keep the remaining litter clean and fresh for longer. Its highly absorbent formulation works efficiently to lock in moisture and help control unpleasant odours at their source. Why Choose Wonderwhite? * Strong Clumping – Forms firm, compact clumps when exposed to moisture, making daily scooping quick and easy while helping reduce unnecessary litter waste. * High Absorption – Its highly absorbent formulation rapidly takes in moisture, helping keep the litter tray drier and more comfortable for your cat. * Powerful Odour Lock – Helps lock in unpleasant odours, leaving the litter area noticeably fresher and more pleasant. * 99.5% Dust Free – Designed with an exceptionally low-dust formulation, helping minimise airborne dust during pouring, scooping and everyday use. * Low Tracking – The low-dust formulation is designed to help reduce litter particles being carried outside the tray, helping keep surrounding floors cleaner. * Easy Daily Maintenance – Strong, easy-to-scoop clumps allow soiled litter to be removed without having to replace the entire tray as frequently. * Long-Lasting Performance – Efficient absorption and targeted removal of soiled clumps help maximise the usable life of the litter. * Cat-Friendly Comfort – Provides a clean and comfortable litter environment that cats can enjoy using every day. Cleaner Litter. Fresher Home. Wonderwhite is designed around the things that matter most in a modern cat household: less mess, easier cleaning, better moisture control and effective odour management. The combination of strong clumping and high absorption means moisture is quickly contained, while odour-locking performance helps maintain a fresher litter area. Its 99.5% dust-free feature makes it particularly suitable for households where keeping dust to a minimum is a priority. The low-tracking formulation also helps reduce the amount of litter carried away from the tray, making everyday clean-up easier.
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Bravo Puppy Beef and Rice
This is a wholesome, nutritious and carefully formulated puppy food designed to provide the essential nutrients growing puppies need during one of the most important stages of their lives. Combining quality animal protein with rice, selected carbohydrates, essential fats, vitamins and minerals, the recipe is developed to support healthy growth, strong muscles, developing bones, brain development, digestion, skin and coat health, and a strong immune system. With 28% minimum crude protein and 14% minimum crude fat, Bravo Puppy Beef & Rice provides a nutrient-dense nutritional foundation designed to meet the higher energy and protein demands of growing puppies. WHY CHOOSE BRAVO PUPPY BEEF & RICE? High-Quality Protein for Growing Muscles Growing puppies need adequate protein to build and maintain healthy muscle tissue. Bravo Puppy Beef & Rice contains meat meal and poultry meal, providing concentrated sources of animal protein and essential amino acids. With 28% minimum crude protein, the formula is designed to support healthy muscle development, tissue maintenance and the formation of a strong, active body as puppies grow. Energy for Growth & Development Puppies are naturally energetic and require a concentrated source of dietary energy to support growth, play, exploration and normal development. With 14% minimum crude fat, Bravo Puppy provides a valuable energy source while contributing essential fatty acids to the diet. Strong Teeth & Bones Healthy skeletal development is especially important during puppyhood. Bravo Puppy Beef & Rice provides 1.3% minimum calcium and 1.0% minimum phosphorus, helping support the development and maintenance of strong bones and healthy teeth. The balanced mineral profile provides nutritional support for puppies as their skeletal system develops. DHA for Healthy Brain & Vision Development The formula highlights DHA (docosahexaenoic acid) as an important nutritional component for developing puppies. DHA is an omega-3 fatty acid associated with healthy brain, nervous system and visual development, supporting puppies as they learn, explore their environment and develop their cognitive abilities. Healthy Skin & Shiny Coat Bravo Puppy Beef & Rice provides essential fatty acids and nutritional support for healthy skin and coat condition. Omega fatty acids, together with zinc and other essential micronutrients, help nourish the skin and contribute to a healthy, soft and naturally shiny coat. Healthy Digestion The recipe combines rice, corn, beet pulp and brewer’s yeast to provide carbohydrates and dietary fibre that support normal digestive function. Beet pulp provides a source of dietary fibre that complements the digestive system, while rice provides a highly useful carbohydrate source for growing puppies. Healthy Immune System A comprehensive vitamin and mineral system helps support the developing puppy’s natural immune defenses. The formulation provides vitamins A, D3, E and B-group vitamins, together with essential trace minerals including iron, iodine, copper, manganese, zinc and selenium. These nutrients contribute to normal immune function, metabolism, growth and overall wellbeing. CAREFULLY SELECTED INGREDIENTS Bravo Puppy Beef & Rice contains: * Meat meal * Poultry meal * Rice * Corn * Beet pulp * Vegetable oil * Salt * Monodicalcium phosphate * Brewer’s yeast * Malt extract * Choline chloride * Biotin * Niacin * Folic acid * Pantothenic acid * DL-methionine * L-lysine * Approved antioxidants and flavours * Vitamins * Minerals * Trace elements The combination provides a balanced nutritional foundation while supporting the nutritional demands of growing puppies. SUPPORT FOR BRAIN, VISION, SKIN & COAT Bravo Puppy Beef & Rice is designed with several important developmental priorities in mind. Brain & vision development: DHA provides nutritional support during the critical developmental stages of puppyhood. Skin & coat: essential fatty acids, zinc and biotin help support healthy skin and a shiny coat. Muscle development: a high-protein formulation provides amino acids required for growing muscle tissue. Bones & teeth: balanced calcium and phosphorus support healthy skeletal and dental development. NUTRITIONAL ANALYSIS * Crude Protein: Minimum 28% * Crude Fat: Minimum 14% * Crude Fibre: Maximum 3% * Calcium: Minimum 1.3% * Phosphorus: Minimum 1.0% This nutritional profile provides a strong combination of protein and energy appropriate for the increased nutritional demands of growing puppies. VITAMINS & MINERALS Bravo Puppy Beef & Rice is fortified with essential nutritional additives per kilogram: * Vitamin A: 22,000 IU/kg * Vitamin D3: 1,450 IU/kg * Vitamin E: 150 IU/kg The formulation also provides important trace elements: * Iron: 90 mg/kg * Iodine: 2 mg/kg * Copper: 15 mg/kg * Manganese: 30 mg/kg * Zinc: 110 mg/kg * Selenium: 0.15 mg/kg Together, these micronutrients support normal growth, metabolism, immune function, bone development and overall physiological wellbeing. A COMPLETE FOUNDATION FOR GROWING PUPPIES The puppy stage is when a dog’s body, brain, bones, muscles and immune system are developing rapidly. Bravo Puppy Beef & Rice is formulated to provide comprehensive daily nutrition during this important period. For growing muscles: 28% protein from animal and vegetable sources. For healthy growth: balanced protein, fat, vitamins and minerals. For strong bones and teeth: calcium and phosphorus in a carefully formulated nutritional profile. For brain and vision development: DHA and essential fatty acid support. For healthy skin and coat: omega fatty acids, zinc and biotin. For healthy digestion: rice, beet pulp, cereals and brewer’s yeast. For immune support: essential vitamins, minerals and trace elements. EASY TRANSITION TO BRAVO When introducing Bravo from another dry dog food, the packaging recommends a gradual transition over approximately one week. Gradually increasing the proportion of Bravo while reducing the previous food allows your puppy to adjust comfortably to the new diet. Always ensure your puppy has access to an adequate supply of fresh, clean drinking water. A STRONG START FOR A HEALTHY LIFE Bravo Puppy Beef & Rice brings together quality animal protein, 28% protein, 14% fat, rice, essential fatty acids, DHA, balanced minerals, vitamins and functional nutritional ingredients to create a complete and balanced diet for growing puppies. From the development of strong muscles, bones and teeth to supporting brain development, healthy digestion, skin and coat and natural immune defenses, Bravo is designed to give puppies the nutritional foundation they need to grow, learn, play and thrive.
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Bravo Puppy Chicken and Rice
This is a wholesome, nutritious and carefully formulated dry food designed specifically to support puppies through their most important stage of growth and development. Puppies require substantially different nutritional support from adult dogs, including higher levels of quality protein, energy, essential fatty acids, vitamins and minerals. Bravo Puppy combines quality poultry protein, rice, carefully selected carbohydrates, essential fats, DHA, vitamins and minerals to provide a complete and balanced nutritional foundation for growing puppies. With 28% crude protein and 14% crude fat, the formulation is designed to provide the protein and energy required to support healthy growth, active play, muscle development and overall vitality. WHY CHOOSE BRAVO PUPPY CHICKEN & RICE? High-Protein Nutrition for Growing Muscles With a minimum of 28% crude protein, Bravo Puppy provides a concentrated source of protein to support the development and maintenance of lean muscle tissue. Quality poultry meal supplies important amino acids needed during the rapid growth phase. Energy for Growth & Development Growing puppies are naturally active and have higher energy requirements than adult dogs. With 14% minimum crude fat, Bravo Puppy provides a concentrated source of dietary energy to fuel play, exploration, growth and normal physiological development. Strong Teeth & Bones Bravo Puppy provides a carefully balanced mineral profile, including 1.3% minimum calcium and 1.0% minimum phosphorus, to support healthy skeletal development and strong teeth and bones during puppyhood. DHA for Healthy Brain & Vision Development The formula provides DHA (docosahexaenoic acid), an important omega-3 fatty acid associated with healthy brain and visual development. DHA is particularly valuable during the early stages of life when puppies are rapidly developing their nervous system and learning abilities. Healthy Skin & Shiny Coat Omega-3 fatty acids, vegetable oils and other essential nutrients help nourish the skin and support a healthy, soft and naturally shiny coat. Zinc and other micronutrients further contribute to skin and coat maintenance. Healthy Immune System A comprehensive combination of vitamins, minerals and antioxidant support helps support the developing puppy’s natural immune defenses. Vitamins A, D3 and E, together with B-group vitamins and essential trace minerals, contribute to overall health and vitality. Healthy Digestion The combination of rice, vegetable protein, beet pulp and brewer’s yeast provides carbohydrates and dietary fibre to support normal digestive function. Rice offers a highly useful carbohydrate source for growing puppies and contributes to the recipe’s energy profile. CHICKEN & RICE FOR GREAT TASTE The combination of poultry protein and rice provides a highly palatable nutritional base designed to appeal to growing puppies. Chicken liver hydrolysate is included to enhance the food’s aroma and flavour, helping encourage consistent feeding. CAREFULLY SELECTED INGREDIENTS Bravo Puppy Chicken & Rice contains a carefully selected blend of: * Poultry meal * Rice * Corn * Profish omega-3 fatty acids * Vegetable protein * Beet pulp * Vegetable oil * Brewer’s yeast * Mono-dicalcium phosphate * Salt * Chicken liver hydrolysate * Choline chloride * Biotin * Niacin * Folic acid * Pantothenic acid * Approved antioxidants and flavours * Vitamins * Minerals and trace elements Each ingredient contributes to the overall nutritional design, providing puppies with energy, protein and essential nutrients during their growth and development. DHA & OMEGA-3 SUPPORT Bravo Puppy places particular emphasis on essential fatty acids, including DHA and omega-3 fatty acids. DHA supports important aspects of early development, particularly: * Brain development * Learning and cognitive development * Healthy vision * Nervous system development Omega-3 fatty acids also contribute to healthy skin and coat condition, making them an important part of comprehensive puppy nutrition. NUTRITIONAL ANALYSIS * Crude Protein: Minimum 28% * Crude Fat: Minimum 14% * Crude Fibre: Maximum 3% * Calcium: Minimum 1.3% * Phosphorus: Minimum 1.0% * DHA: Minimum 0.05% The elevated protein and fat levels provide a nutritional profile suited to the higher demands of growing puppies, while calcium, phosphorus and DHA contribute to key developmental needs. ESSENTIAL VITAMINS & MINERALS Bravo Puppy is fortified with essential vitamins and trace minerals, including: * Vitamin A: 24,000 IU/kg * Vitamin D3: 1,600 IU/kg * Vitamin E: 140 IU/kg * Iron * Iodine * Copper * Manganese * Zinc * Selenium These nutrients support normal metabolism, immune function, bone development, skin and coat health and overall physiological wellbeing. COMPLETE NUTRITION FOR THE PUPPY YEARS The puppy stage establishes the foundation for a dog’s future health. Bravo Puppy Chicken & Rice is therefore formulated to provide comprehensive nutritional support across the key areas of development. For growing muscles: high-quality protein and essential amino acids. For strong bones and teeth: balanced calcium and phosphorus nutrition. For brain and vision development: DHA and omega-3 fatty acids. For healthy skin and coat: omega fatty acids, zinc and essential micronutrients. For digestion: rice, beet pulp and selected functional ingredients. For immunity: vitamins, minerals and antioxidant support. For energy: a balanced combination of protein, carbohydrates and 14% crude fat. A STRONG START FOR A HEALTHY LIFE Bravo Puppy Chicken & Rice is more than an everyday meal—it is a carefully designed nutritional foundation for puppies as they grow, learn, play and develop.
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Purr-fect Tuna Chunks In Gravy For Adult Cat
This is a delicious, complete and balanced wet food specially formulated for adult cats. Made with tuna fish and tuna derivatives, this appetizing recipe combines tender fish chunks with a rich, savoury gravy to create an irresistible seafood meal that cats will love. Freshly prepared and carefully cooked, Purr-Fect Tuna Fish Chunks in Gravy is crafted to deliver great taste, an appealing aroma and a satisfying texture. The tender tuna chunks are surrounded by delicious gravy, creating a juicy and flavourful meal that makes every bite more enjoyable. With 82% moisture, this recipe offers a delicious way to contribute to your cat’s daily water intake while providing a satisfying alternative to dry food. The recipe is complemented with essential vitamins, minerals and taurine, helping support the nutritional needs of adult cats as part of a complete feeding programme. Why Your Cat Will Love It * Irresistible tuna flavour – Made with tuna fish and tuna derivatives for a rich and appetizing seafood taste. * Tender fish chunks – Soft, succulent pieces that are easy to eat and enjoyable with every bite. * Rich, savoury gravy – Delicious gravy enhances the flavour, aroma and texture of the tuna chunks. * Complete food for adult cats – Designed to provide balanced everyday nutrition for adult cats. * Moisture-rich recipe – With 82% moisture, it provides a tasty source of dietary water. * With taurine – Contains 250 mg/kg taurine, an important nutrient for feline nutrition. * Enriched with essential vitamins – Contains Vitamins A, D3 and E to complement the nutritional profile. * Highly palatable seafood meal – The combination of tender tuna and gravy creates an enticing mealtime experience. * Perfect for everyday feeding – A convenient wet-food option that can be served as part of your adult cat’s regular diet. Nutritional Profile Purr-Fect Tuna Fish Chunks in Gravy provides 7.5% protein, 4% fat, 3% ash, 0.4% fibre and 82% moisture, making it a highly moisture-rich meal suitable for adult cats. Feeding Guide The recommended daily feeding amount depends on your cat’s body weight. As a general guide, cats weighing 2 kg may require approximately 110–150 g per day, 3 kg 165–220 g, 4 kg 220–300 g, 5 kg 275–370 g, and 6 kg 330–415 g. Always provide access to fresh, clean drinking water and serve the food at room temperature for the best eating experience. After opening, refrigerate any unused portion and consume within 72 hours. Do not feed if the can is damaged, dented or swollen. A Delicious Seafood Experience From the first tender bite to the final lick of gravy, Purr-Fect Tuna Fish Chunks in Gravy delivers a delicious seafood experience crafted around what cats love most. Tender tuna chunks, savoury gravy, high moisture and essential nutrients come together to create a satisfying everyday meal.
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Chicken Chunks in Gravy
Make every mealtime more delicious with Bravo Chicken Chunks in Gravy, a complete and balanced wet food specially formulated for adult dogs. Featuring tender chicken chunks in a rich, savoury gravy, this recipe combines an irresistible taste and satisfying texture with the everyday nutrition adult dogs need. Freshly prepared and cooked to deliver great taste and natural nutrition, Bravo Chicken Chunks in Gravy provides a deliciously moist meal that can be served on its own or combined with dry food for added variety, flavour and moisture. Tender Chicken Chunks in Delicious Gravy Made with chicken and chicken derivatives, including a minimum of 4% chicken, Bravo Chicken Chunks in Gravy offers a familiar and highly appealing flavour that dogs love. The tender chunks provide a satisfying texture, while the savoury gravy adds moisture, aroma and flavour throughout the meal. Together, they create a delicious wet-food experience that can make everyday feeding more enjoyable. Complete & Balanced Nutrition Bravo Chicken Chunks in Gravy is formulated as a complete food for adult dogs, providing a balanced combination of nutrients, vitamins and minerals to support their everyday nutritional requirements. The nutritional profile includes: * 7% crude protein to support the maintenance of muscles and body tissues. * 3% crude fat to provide dietary energy. * 0.4% crude fibre to complement healthy digestive function. * 3% crude ash, representing the food’s mineral content. * 82% moisture, providing a naturally moist meal and contributing to daily water intake. The formula is also supplemented with Vitamin A, Vitamin D3 and Vitamin E, together with essential minerals, helping provide nutritional support for the overall wellbeing of adult dogs. Delicious Taste & Appealing Texture Chicken is a familiar and naturally appealing flavour for many dogs. Bravo combines this flavour with soft chunks and a savoury gravy to create a meal that is both palatable and enjoyable to eat. The gravy helps coat the chicken chunks with flavour, while the soft texture makes the food easy to serve and particularly appealing to dogs that prefer moist meals. Perfect for Mealtime Variety Bravo Chicken Chunks in Gravy can be served as a complete standalone meal or combined with dry kibble to create a more varied feeding experience. Adding wet food to a dog’s routine can provide a different texture and flavour from dry food, making it an excellent choice for owners who want to add variety to everyday meals without compromising on complete nutrition. Convenient 400 g Can Packaged in a convenient 400 g easy-open can, Bravo Chicken Chunks in Gravy makes feeding simple and practical. The recommended daily feeding amount is approximately: * 1–5 kg: ½–1 can * 5–10 kg: 1–2 cans * 10–25 kg: 2–4 cans * 25–35 kg: 4–5 cans * Over 35 kg: 5–6 cans Individual feeding requirements may vary depending on your dog’s age, breed, activity level and body condition. Always provide a bowl of fresh drinking water. After opening, refrigerate and consume within 72 hours. Store unopened cans appropriately and serve at room temperature. Do not use the product if the can is dented or swollen.
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Lamb Chunks in Gravy
Treat your dog to a delicious and satisfying meal with Bravo Lamb Chunks in Gravy, a complete wet food specially formulated for adult dogs. Featuring tender lamb chunks in a rich, savoury gravy, this recipe combines appealing taste and texture with balanced everyday nutrition. Freshly prepared and cooked to help preserve great taste and provide natural nutrition, Bravo Lamb Chunks in Gravy offers a moist and flavourful alternative to dry food. It can be served as a complete meal or paired with dry kibble to add delicious variety and moisture to your dog’s daily feeding routine. Tender Lamb Chunks in Rich Gravy Made with lamb and lamb derivatives, with a minimum of 4% lamb, this recipe delivers the distinctive flavour dogs enjoy. Tender chunks are complemented by a savoury gravy, creating an appetising combination of texture, aroma and taste. The soft chunks are easy to serve and the delicious gravy helps coat the food with flavour, making mealtimes more enjoyable for adult dogs. Complete & Balanced Nutrition Bravo Lamb Chunks in Gravy is formulated as a complete food for adult dogs, providing a balanced combination of nutrients, vitamins and minerals to support everyday nutritional needs. Each meal provides: * 7% crude protein to support the maintenance of muscles and body tissues. * 3% crude fat as a source of dietary energy. * 0.4% crude fibre to complement healthy digestion. * 3% crude ash, representing the food’s mineral content. * 82% moisture, providing a naturally moist meal and contributing to daily water intake. The recipe is additionally fortified with essential nutritional additives, including Vitamin A, Vitamin D3 and Vitamin E, together with minerals and other nutrients. Great Taste & Appealing Texture The combination of tender lamb chunks and savoury gravy creates an enticing meal experience for dogs. The soft, meaty pieces provide a satisfying texture, while the gravy adds aroma and flavour throughout the meal. Bravo Lamb Chunks in Gravy is an excellent choice for owners looking to introduce more variety and excitement into their dog’s meals, whether served on its own or mixed with dry kibble. A Delicious Alternative for Everyday Feeding Lamb provides a distinctive flavour profile compared with traditional chicken or beef recipes, making Bravo Lamb Chunks in Gravy an appealing option when you want to rotate flavours while maintaining a consistent complete-food format. Its high moisture content and soft texture also make it particularly suitable for dogs that prefer wet food over dry meals. Convenient 400 g Can Presented in a convenient 400 g easy-open can, Bravo Lamb Chunks in Gravy is practical for everyday feeding and easy to portion according to your dog’s size and nutritional requirements. The recommended daily feeding amount is approximately: * 1–5 kg: ½–1 can * 5–10 kg: 1–2 cans * 10–25 kg: 2–4 cans * 25–35 kg: 4–5 cans * Over 35 kg: 5–6 cans Individual feeding requirements may vary according to your dog’s age, activity level, breed and body condition. Always provide access to fresh drinking water. After opening, refrigerate and consume within 72 hours. Store unopened cans in a cool, dry place and serve at room temperature.
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Purr-fect Adult : Sensitive
This is a super premium, complete and balanced dry cat food specially developed for adult cats requiring a carefully selected, highly nutritious diet. The recipe combines quality animal proteins with digestible ingredients, essential fatty acids, vitamins, minerals and functional nutritional components to provide comprehensive everyday nutrition. With 33% minimum crude protein and 19% minimum crude fat, Purr-Fect Sensitive provides concentrated nutrition to support strong muscles, healthy body condition, beautiful skin and coat, healthy vision and heart function, and a strong immune system. The formulation features dehydrated chicken protein, chicken fat, rice, corn gluten, dried Antarctic krill, whole dried eggs, beet pulp, dried chicory and selected botanical ingredients, creating a nutrient-rich recipe for adult cats. ⸻ KEY BENEFITS STRONG MUSCLES & HEALTHY BODY CONDITION Cats naturally require high-quality protein to maintain lean muscle and healthy tissues. Purr-Fect Sensitive provides 33% minimum crude protein, with animal-derived ingredients forming an important part of the recipe. The inclusion of dehydrated chicken protein provides concentrated animal protein and essential amino acids to help support: * Lean muscle maintenance * Normal tissue maintenance and repair * Healthy body condition * Everyday activity * Overall vitality The protein-rich formulation is designed to provide adult cats with the nutrients they need throughout their daily lives. GENTLE, CAREFULLY SELECTED NUTRITION Purr-Fect Sensitive is formulated around carefully selected ingredients intended to provide balanced nutrition without making the diet unnecessarily complicated. The recipe combines quality animal proteins with selected carbohydrate and fibre sources, including rice, beet pulp and chicory, creating a nutritionally balanced diet suitable for everyday feeding. For cats with individual food sensitivities, it is important to remember that every cat is different. This product should not be considered a veterinary hypoallergenic or elimination diet unless specifically recommended and confirmed by a veterinarian. GLOSSY SKIN & SHINY COAT Healthy skin and a beautiful coat depend on an adequate supply of protein, fats and essential fatty acids. Purr-Fect Sensitive contains chicken fat and marine-derived Antarctic krill, contributing valuable fats and omega-3 fatty acids to the nutritional profile. These nutrients help support: * Healthy skin * A soft, glossy coat * Normal skin barrier function * Overall coat condition Vitamin E at 500 mg/kg provides additional nutritional and antioxidant support. HEALTHY VISION & HEART Taurine is an essential nutrient for cats and plays an important role in maintaining normal retinal and cardiovascular function. Purr-Fect Sensitive provides 1,500 mg/kg taurine, helping support healthy vision and normal heart function as part of a complete and balanced adult feline diet. STRONG IMMUNE SYSTEM A healthy immune system requires a consistent supply of essential vitamins, minerals, protein and other nutrients. Purr-Fect Sensitive is fortified with a comprehensive range of nutritional additives, including vitamins, minerals and trace elements, to support: * Normal immune function * Healthy metabolism * Tissue maintenance * Skin and coat health * Overall wellbeing ⸻ CAREFULLY SELECTED INGREDIENTS The recipe combines carefully selected animal, plant and functional ingredients, including: * Dehydrated chicken protein * Chicken fat * Rice * Corn gluten * Dried Antarctic krill * Whole dried eggs * Beet pulp * Dried chicory * Brewer’s yeast * Cranberries * Plant extracts * Minerals * Vitamins This combination provides animal-derived protein, dietary fats, carbohydrates, fibre and essential micronutrients in a complete daily diet. ⸻ MARINE OMEGA-3 SUPPORT Dried Antarctic krill is included as a natural source of marine-derived nutrients, including EPA and DHA. Together with the recipe’s fat sources, these nutrients complement the overall nutritional profile and contribute to healthy skin and coat. Marine-derived omega-3 fatty acids are particularly valuable in a premium feline diet because they provide important fatty acids that cats need as part of balanced nutrition. ⸻ DIGESTIVE HEALTH SUPPORT Purr-Fect Sensitive incorporates selected ingredients designed to provide nutritional support for normal digestive function. Dried chicory provides natural sources of FOS and inulin, while beet pulp provides dietary fibre. Brewer’s yeast contributes functional nutritional components, including MOS and beta-glucans. Together, these ingredients complement the overall digestive profile of the food while providing a controlled maximum crude fibre level of 3%. ⸻ FUNCTIONAL INGREDIENTS Antarctic Krill A natural marine ingredient providing EPA and DHA and other valuable marine nutrients. Chicory A natural source of FOS and inulin, incorporated to support the nutritional environment of the digestive system. Brewer’s Yeast Provides functional nutritional components such as MOS and beta-glucans. Whole Dried Eggs A concentrated animal-derived ingredient providing protein and other valuable nutrients. Beet Pulp A source of dietary fibre that complements the recipe’s digestive nutrition. Cranberries & Plant Extracts Selected botanical ingredients incorporated as part of the recipe’s broader nutritional profile. ⸻ NUTRITIONAL ANALYSIS Purr-Fect Sensitive Adult provides: * Crude Protein: Minimum 33% * Crude Fat: Minimum 19% * Crude Fibre: Maximum 3% * Crude Ash: Maximum 10% The high-protein formulation provides concentrated nutrition for maintaining muscle and healthy body condition, while the controlled fibre level complements the recipe’s digestive profile. ⸻ ESSENTIAL VITAMINS, MINERALS & NUTRIENTS The recipe is fortified with essential nutritional additives, including: * Vitamin A: 20,000 IU/kg * Vitamin D3: 1,750 IU/kg * Vitamin E: 500 mg/kg * Taurine: 1,500 mg/kg * Iron: 70 mg/kg * Copper: 10 mg/kg * Zinc: 100 mg/kg * Manganese: 5 mg/kg * Iodine: 1.5 mg/kg * Selenium: 0.2 mg/kg These nutrients support normal metabolism, immune function, vision, heart health, skin and coat condition and overall feline wellbeing. ⸻ FEEDING GUIDE Purr-Fect Sensitive provides different starting recommendations according to your cat’s body weight and activity level. For a 1 kg cat, feed approximately 12 g per day for an outdoor cat or 10 g for an indoor cat. For a 2 kg cat, approximately 24 g outdoors or 19 g indoors per day. For a 3 kg cat, approximately 36 g outdoors or 29 g indoors per day. For a 4 kg cat, approximately 48 g outdoors or 39 g indoors per day. For a 5 kg cat, approximately 61 g outdoors or 49 g indoors per day. For a 6 kg cat, approximately 73 g outdoors or 58 g indoors per day. For a 7 kg cat, approximately 85 g outdoors or 68 g indoors per day. For an 8 kg cat, approximately 97 g outdoors or 78 g indoors per day. For a 9 kg cat, approximately 109 g outdoors or 87 g indoors per day. For a 10 kg cat, approximately 121 g outdoors or 97 g indoors per day. These amounts are starting guidelines. Actual requirements may vary depending on your cat’s age, activity level, metabolism and individual body condition. Adjust the daily amount as necessary to help your cat maintain an ideal body condition. Always provide fresh, clean drinking water. ⸻ FEEDING FOR REPRODUCTION Purr-Fect Sensitive can also provide nutritional support during reproduction. Pregnant cats may require progressively more food as pregnancy advances, while nutritional requirements can increase substantially during lactation. Feeding quantities should therefore be adjusted according to the cat’s individual condition, stage of pregnancy and litter size. ⸻ GRADUAL TRANSITION When introducing Purr-Fect Sensitive to a cat currently eating another food, make the transition gradually over approximately 7–10 days. Begin by mixing a small quantity of Purr-Fect Sensitive with the existing food. Gradually increase the proportion of the new food while reducing the previous diet. A gradual transition helps your cat become accustomed to the new recipe and can help minimize digestive upset associated with sudden dietary changes.
Learn MoreFrequently asked questions
Every ingredient is selected with a clear nutritional purpose. Our formulations are developed by considering the specific nutritional requirements of pets, life stage, activity level, ingredient functionality, digestibility and overall dietary balance.
We work with carefully selected suppliers and evaluate raw materials for quality, safety, nutritional value and consistency before they are approved for use. Ingredients are also subjected to appropriate laboratory testing to verify that they meet our internal quality specifications.
Our nutrition and product-development teams then combine these ingredients in carefully calculated proportions to achieve the desired levels of protein, fat, fibre, energy, vitamins and minerals, while also considering palatability and manufacturing performance.
From ingredient selection to formulation and final production, every decision is guided by one principle: to create safe, balanced and purposeful nutrition that supports the health and well-being of pets.
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