Every ingredient is selected with a clear nutritional purpose. Our formulations are developed by considering the specific nutritional requirements of pets, life stage, activity level, ingredient functionality, digestibility and overall dietary balance.

We work with carefully selected suppliers and evaluate raw materials for quality, safety, nutritional value and consistency before they are approved for use. Ingredients are also subjected to appropriate laboratory testing to verify that they meet our internal quality specifications.

Our nutrition and product-development teams then combine these ingredients in carefully calculated proportions to achieve the desired levels of protein, fat, fibre, energy, vitamins and minerals, while also considering palatability and manufacturing performance.

From ingredient selection to formulation and final production, every decision is guided by one principle: to create safe, balanced and purposeful nutrition that supports the health and well-being of pets.

Pet food ingredients do not necessarily need to be human\-grade to be safe, nutritious or appropriate for pets. What matters is that ingredients are suitable for their intended use, properly sourced, consistently manufactured and meet appropriate safety and quality specifications. We select ingredients based on their nutritional contribution, safety, quality and suitability for the specific recipe.

Protein sources are selected based on factors including nutritional quality, amino-acid profile, digestibility, palatability, safety, consistency and suitability for the specific formulation. We consider how different protein sources work together to provide the nutritional profile required by the finished product, rather than relying on a single measure such as crude protein alone.

Fats and oils are concentrated sources of energy and contribute essential fatty acids. They also support skin and coat health, nutrient absorption and palatability. The type and inclusion level are carefully considered when formulating each recipe.

Vitamins and minerals are essential nutrients required for many functions, including bone development, metabolism, immune function and normal physiological processes. They are carefully incorporated to help ensure the finished food provides an appropriate and balanced nutrient profile.

Raw materials are subject to supplier qualification, specification checks, inspection and appropriate laboratory testing before approval. Depending on the ingredient, testing may include parameters such as moisture, protein, fat, fibre, ash, microbiological quality and mycotoxins including aflatoxin. This helps us maintain consistent quality from raw material to finished product.

A nutritionally balanced pet food provides the right combination of protein, fats, carbohydrates, fibre, vitamins, minerals and energy required by the pet. The proportions need to be carefully formulated according to factors such as species, life stage, size and activity level to support overall health and well-being.

Protein provides essential amino acids that support muscle development and maintenance, tissue repair, immune function and many important processes within the body. The quality, digestibility and amino-acid profile of the protein are just as important as the amount included in the recipe.

Yes. Nutritional requirements can change throughout a pet’s life. Puppies and kittens, for example, require nutrition that supports growth and development, while adult pets need nutrition that helps maintain healthy body condition and daily activity. Senior pets may have different nutritional considerations again. This is why recipes should be formulated with the intended life stage in mind.

Vitamins and minerals are required in relatively small amounts but play important roles in immune function, bone development, metabolism, nervous-system function and overall physiological health. A properly formulated complete diet provides these nutrients in appropriate amounts and proportions rather than relying on individual supplements.

Good nutrition provides the building blocks and energy a pet needs to grow, maintain healthy muscles and tissues, support immune function and stay active. Consistent, balanced nutrition, together with appropriate exercise, veterinary care and access to clean water, forms an important foundation for a pet’s long-term health and well-being.

Fresh, clean water should be available to your pet at all times. Water requirements vary depending on factors such as body size, age, activity level, weather, health status and whether your pet eats dry or wet food.

As a general guide, dogs may drink approximately 50–60 ml of water per kg of body weight per day, although their needs can be higher in hot weather or after increased activity. Cats generally drink less because they may obtain a significant portion of their water from their food, particularly when eating wet food.

Rather than focusing only on a specific daily amount, ensure that your pet has constant access to fresh water and monitor changes in their normal drinking habits. A sudden or persistent increase or decrease in water consumption can sometimes indicate an underlying health issue and should be discussed with a veterinarian.

Yes. Treats can be a healthy and enjoyable part of a pet’s daily routine when given in moderation. They can be used to reward good behaviour, support training, strengthen the bond between pets and their owners, or simply provide variety and enjoyment.

However, treats are generally intended to complement a complete and balanced diet, not replace it. Their quantity should be appropriate to the pet’s size, age, activity level and overall calorie intake. Choosing treats made with quality ingredients and using them responsibly helps ensure that they remain a positive part of your pet’s nutrition and lifestyle.

You should consult a veterinarian whenever you notice persistent, unusual or concerning changes in your pet’s health, behaviour, appetite or energy levels. This may include ongoing digestive problems, significant changes in eating or drinking habits, unexplained weight changes, persistent coughing or breathing difficulties, repeated vomiting or diarrhoea, skin or coat problems, mobility issues or changes in normal behaviour.

Veterinary guidance is especially important for young, senior or pregnant pets, pets with known health conditions, and pets requiring specialised nutritional care. Regular veterinary check-ups can also help identify potential health concerns early and ensure that your pet’s diet continues to meet its changing nutritional needs.

Good nutrition supports your pet’s health, while your veterinarian provides the expertise needed to assess individual health needs.

Dry and wet foods can both provide valuable nutrition when they are appropriately formulated. Dry food is convenient, easy to store and provides a concentrated source of nutrients, while wet food has a higher moisture content and can be particularly useful for pets that enjoy a softer texture or benefit from increased dietary moisture. Many pet owners choose to feed either one or combine both.

Choosing the right food depends on your pet’s species, age, size, activity level and individual nutritional needs. Our portfolio offers a range of products designed for different stages and requirements, making it easier to select nutrition that is appropriate for your pet. When in doubt, consult your veterinarian for individual guidance.

Yes. Dry and wet food can be combined as part of a balanced feeding routine, provided the total daily amount is adjusted accordingly. Combining formats can offer variety in texture and flavour while also increasing dietary moisture. Introduce any new product gradually to help your pet adapt.

A gradual transition is recommended rather than changing food suddenly. Start by mixing a small amount of the new food with your pet’s current food and increase the proportion of the new food progressively over a week to 10 days. A slower transition may be appropriate for pets with sensitive digestion.

The appropriate feeding amount depends on body size, age, activity level, life stage and the energy density of the food. Start with the feeding guide provided on the product packaging and adjust according to your pet’s individual needs and body condition. Fresh drinking water should always be available.

Store pet food in a cool, dry place away from direct sunlight and moisture. Dry food should be kept in a clean, sealed container or securely closed original packaging. Wet food should be refrigerated after opening and used within the recommended period stated on the packaging.

Yes. Treats can be part of a healthy feeding routine when given in moderation. They should complement, rather than replace, a complete and balanced diet. Remember to account for treats as part of your pet’s overall daily calorie intake.

Always check the species, life-stage information, nutritional statement, feeding guidelines and product instructions on the packaging before feeding. Our products are developed for specific nutritional purposes, so selecting the appropriate product for your pet’s age, size and needs is important. If your pet has a medical condition or requires specialised nutrition, we recommend consulting your veterinarian.

If your pet food looks, smells or feels noticeably different from what you would normally expect, do not feed it to your pet until the concern has been checked. Keep the product and its packaging, including the batch or lot number and expiry date, as these details help our quality team investigate the product.

Please contact our customer-care team and provide details of the concern, along with photographs of the product and packaging where possible. We take product-quality concerns seriously and will review them promptly.

For your pet’s safety, when in doubt, don’t feed it until the product has been assessed.

Our products are available through a growing network of pet shops, veterinary outlets, retailers and selected distribution partners across East Africa. We are continuously expanding our availability to make it easier for pet owners to access quality nutrition wherever they are.

You can also contact us directly to find your nearest authorised stockist or retail partner. For selected products, availability may also be offered through online and e-commerce channels.

Wherever you choose to shop, we recommend purchasing from an authorised retailer to ensure you receive genuine, properly stored products.

The appropriate amount depends on your pet’s age, size, activity level, life stage and individual needs. Use the feeding guide on the product packaging as a starting point and adjust the daily portion based on your pet’s body condition and activity. Avoid overfeeding, even when your pet seems eager for more.

Most adult dogs and cats do well with two meals per day, although individual needs can vary. Puppies and kittens generally require more frequent meals because they are growing rapidly. Establishing a consistent feeding routine can also help support healthy eating habits.

Yes. Dry and wet food can be combined to provide variety in texture and flavour while increasing dietary moisture. When combining foods, remember to adjust the quantities of each so that the total daily feeding amount remains appropriate for your pet.

There is generally no need to change a complete and balanced food simply for the sake of variety if your pet is doing well on it. If you do need to introduce a new food, make the change gradually over several days, mixing increasing amounts of the new food with the existing food. This can help minimise digestive upset.

Yes. Fresh, clean drinking water should be available at all times. Water requirements vary according to your pet’s size, diet, activity, environment and health. Pets eating wet food may obtain some of their daily water from their food, but they should still have access to fresh drinking water throughout the day.

It is not unusual for a pet to occasionally leave some food behind. Appetite can vary depending on activity level, age, environment, feeding routine and individual preferences. Avoid immediately offering additional food or treats, as this can make it harder to establish a consistent feeding routine.

If your pet regularly leaves a significant portion of their meal, consider reviewing the portion size and feeding schedule and make sure fresh water is always available. For wet food, remove any uneaten portion after the recommended time and store it appropriately.

However, if a pet that normally eats well suddenly loses interest in food, repeatedly refuses meals, or shows other changes such as lethargy, vomiting, diarrhoea or unusual behaviour, consult your veterinarian.

Some human foods can be offered to pets occasionally, but pet food should remain the primary source of nutrition. Complete and balanced pet food is specifically formulated to provide the nutrients your pet needs, while many human foods are not nutritionally balanced for pets.

If you choose to offer human food, keep portions small and choose plain, pet-safe foods without added salt, spices, sauces or excessive fat. Avoid foods that can be harmful to pets, including chocolate, onions, garlic, grapes and raisins, alcohol, and products containing xylitol.

It is also important to be cautious with foods and ingredients that can be susceptible to aflatoxin contamination, such as maize-based products and improperly stored dried fish such as omena. Only offer these when you are confident they have been properly sourced, stored and are safe for consumption.

Treat human foods as occasional extras rather than meal replacements. If you are unsure whether a particular food is safe or suitable for your pet, consult your veterinarian.