Primo Adult – Beef & Potato

Primo Adult – Chicken & Potato

This is a premium grain-free and gluten-free adult dog food crafted to provide complete, balanced and highly palatable nutrition for everyday vitality. Combining quality chicken protein with the natural goodness of potato, this carefully formulated recipe delivers essential nutrients to support strong muscles, healthy digestion, immune function, skin and coat health, and overall wellbeing. Designed for adult dogs, Primo Gusto brings together selected animal and vegetable protein sources, beneficial functional ingredients, essential vitamins and minerals, and carefully balanced fats to create a nutritious meal that dogs can enjoy every day. WHY PRIMO GUSTO CHICKEN & POTATO? Quality Chicken Protein for Lean Muscles Chicken meal provides a concentrated source of animal protein to help maintain lean muscle mass, support healthy body condition and provide the amino acids required for everyday activity and maintenance. Grain-Free & Gluten-Free Nutrition The recipe is formulated without traditional grains and gluten, using potato starch as a carbohydrate source. Potato provides readily available energy while also contributing natural fibre and minerals to the diet. Healthy Digestion Support Prebiotic MOS and beet pulp are included to help support a healthy digestive environment and promote efficient gastrointestinal function. These functional ingredients complement a balanced diet designed for everyday digestive wellbeing. Healthy Skin & Shiny Coat Vegetable oil and salmon oil provide valuable dietary fats and natural sources of omega fatty acids. These nutrients help support healthy skin and contribute to a soft, glossy and well-maintained coat. Immune System Support Antioxidants, vitamins and essential minerals help support the body’s natural defense mechanisms and contribute to overall health and vitality. Bone & Joint Support Calcium contributes to the maintenance of strong bones and teeth, while glucosamine and chondroitin sulphate are included as functional nutrients to support healthy joints and mobility. Enhanced Palatability Chicken liver hydrolysate is incorporated into the formulation to enhance flavour and aroma, helping create a highly appealing meal for adult dogs. CAREFULLY SELECTED INGREDIENTS The recipe contains potato starch, chicken meal, vegetable protein, vegetable oil, salmon oil, beet pulp, mono-dicalcium phosphate, salt, mannan-oligosaccharide (MOS), beta-glucans, brewer’s yeast, chicken liver hydrolysate, methionine, glucosamine, chondroitin sulphate, antioxidants, vitamins and minerals. Together, these ingredients provide a balanced nutritional foundation while supporting key areas of canine health. NUTRITIONAL ANALYSIS * Crude Protein: Minimum 22% * Crude Fat: Minimum 11% * Crude Ash: Maximum 10% * Crude Fibre: Maximum 3% This nutritional profile is designed to provide a balanced supply of protein, fats and other essential nutrients appropriate for the maintenance needs of adult dogs. ESSENTIAL VITAMINS & MINERALS Primo Gusto is fortified with essential micronutrients, including vitamins A, D3 and E, together with trace minerals such as iron, iodine, copper, manganese, zinc and selenium. These nutrients contribute to normal physiological functions, immune support, bone health, metabolism, skin and coat condition and overall vitality. A COMPLETE APPROACH TO ADULT DOG NUTRITION From maintaining lean muscles and strong bones to supporting digestion, immunity, skin, coat and mobility, Primo Gusto Chicken & Potato is formulated to provide comprehensive everyday nutrition for adult dogs. Its combination of quality chicken protein, grain-free and gluten-free nutrition, functional prebiotics, salmon oil, joint-support nutrients, antioxidants and essential vitamins and minerals makes it an excellent choice for pet parents seeking a premium diet that delivers both nourishment and taste.

Primo Adult – Lamb & Potato

This is a premium grain-free and gluten-free adult dog food carefully crafted to deliver delicious taste, balanced nutrition and everyday vitality. Combining the comforting goodness of potato with quality animal and vegetable protein sources, the recipe is designed to provide adult dogs with a nourishing and satisfying meal for their daily nutritional needs. Developed for dogs that deserve more than ordinary nutrition, Primo Robusto brings together carefully selected ingredients, functional nutrients and essential vitamins and minerals in a complete and balanced formulation. WHY PRIMO ROBUSTO LAMB & POTATO? Premium Grain-Free Nutrition Formulated without traditional cereal grains, the recipe uses potato starch as a principal carbohydrate source, providing an alternative source of energy while maintaining a highly palatable diet. Quality Protein for Strong, Healthy Dogs The formulation contains lamb meal, chicken meal and vegetable protein to provide a dependable source of protein for maintaining muscles, supporting body condition and helping adult dogs stay active and energetic. Healthy Fats & Salmon Oil Vegetable oil and salmon oil provide valuable dietary fats, including omega fatty acids, which contribute to healthy skin, a glossy coat and overall nutritional balance. Digestive Support The inclusion of prebiotic MOS, beta-glucans and brewer’s yeast helps support a healthy digestive environment and contributes to the proper functioning of the dog’s gastrointestinal system. Immune System Support Antioxidants, vitamins, minerals and functional ingredients are incorporated to help support the body’s natural immune defenses and maintain overall wellbeing. Joint & Mobility Support Glucosamine and chondroitin sulphate are included as functional nutrients to support healthy joints and mobility, making the recipe particularly suitable for maintaining an active adult lifestyle. Essential Vitamins & Minerals A carefully balanced vitamin and mineral system helps support essential physiological functions, including metabolism, immune health, bone maintenance and overall vitality. KEY INGREDIENTS The formulation includes lamb meal, potato starch, chicken meal, vegetable protein, vegetable oil, salmon oil, beet pulp, brewer’s yeast, chicken liver hydrolysate, methionine, glucosamine, chondroitin sulphate, MOS, beta-glucans, antioxidants, vitamins and minerals. Chicken liver hydrolysate also contributes to the recipe’s palatability, helping create a meal that dogs enjoy while supporting consistent feeding. NUTRITIONAL PROFILE * Crude Protein: Minimum 22% * Crude Fat: Minimum 11% * Crude Fibre: Maximum 3% * Ash: Maximum 10% This nutritional profile provides a balanced combination of protein, fats and essential nutrients for the maintenance needs of adult dogs. A RECIPE DESIGNED FOR EVERYDAY WELLBEING From strong muscles and healthy skin to digestive function, immune support and comfortable mobility, Primo Robusto Lamb & Potato is designed to provide comprehensive everyday nutrition for adult dogs. Its grain-free and gluten-free formulation, functional ingredients and carefully selected nutritional components make it an excellent choice for pet parents looking for a premium everyday diet that combines taste, nourishment and functional health benefits.

Primo Puppy – Chicken & Potato

This is a specially formulated complete and balanced diet designed to support puppies during one of the most important stages of their lives. Growing puppies have significantly higher nutritional demands than adult dogs, requiring carefully balanced levels of protein, fats, minerals and essential nutrients to support healthy growth and development. Primo Puppy combines quality poultry and meat meals with carefully selected carbohydrates, functional ingredients, essential vitamins and minerals to provide the energy and nutrition puppies need to grow into strong, active and healthy adult dogs. WHY PRIMO PUPPY CHICKEN & POTATO? High-Protein Nutrition for Growing Muscles With a minimum of 28% crude protein, Primo Puppy provides a concentrated source of protein to support muscle development, healthy growth and the formation and maintenance of lean body tissue during puppyhood. Higher Energy for Growing Puppies Puppies are naturally energetic and have greater energy requirements than adult dogs. With a minimum of 14% crude fat, the recipe provides a valuable source of concentrated energy to help fuel play, exploration, learning and healthy physical development. Strong Bones & Teeth Calcium and phosphorus-supporting mineral nutrition plays an essential role in the development and maintenance of strong bones and healthy teeth. This is particularly important during the rapid growth phase of puppies. Healthy Brain & Nervous System Development The inclusion of DHA from fish oil provides an important omega-3 fatty acid associated with healthy brain and nervous system development, supporting puppies as they learn, explore and develop. Healthy Skin & Coat Omega fatty acids from the recipe’s fat sources help nourish the skin and support the development of a soft, healthy and shiny coat. Digestive Health Support Primo Puppy contains prebiotic MOS, beet pulp and brewer’s yeast to help support a healthy digestive environment. These functional ingredients complement a carefully balanced diet for growing puppies. Immune System Support Antioxidants, vitamins and essential minerals help support the puppy’s natural immune defenses during a period of rapid growth and development. Joint & Mobility Support The formula contains glucosamine and chondroitin sulphate, functional nutrients that help support healthy joints and cartilage as puppies develop their growing skeletal and musculoskeletal systems. Taurine for Heart Health Taurine is included as a functional nutritional component to support normal heart function and overall cardiovascular wellbeing. TENDER & CRUNCHY FOR PUPPIES Primo Puppy is designed with a tender yet crunchy kibble texture, making it enjoyable for puppies while encouraging chewing. The carefully developed kibble is suitable for everyday feeding and provides a convenient, complete source of nutrition. CAREFULLY SELECTED INGREDIENTS The formulation contains poultry meal, meat meal, potato starch, vegetable protein, rice, vegetable oil, beet pulp, mono-dicalcium phosphate, salt, mannan-oligosaccharides (MOS), beta-glucans, brewer’s yeast, chicken liver hydrolysate, methionine, glucosamine, chondroitin sulphate, antioxidants, vitamins and minerals. Chicken liver hydrolysate contributes to the food’s appealing aroma and flavour, helping enhance palatability and encourage consistent feeding. NUTRITIONAL ANALYSIS * Crude Protein: Minimum 28% * Crude Fat: Minimum 14% * Crude Ash: Maximum 10% * Crude Fibre: Maximum 2.5% The higher protein and fat profile is designed to meet the nutritional demands of growing puppies, providing the building blocks and energy required during this important developmental stage. ESSENTIAL VITAMINS & MINERALS Primo Puppy is fortified with essential vitamins and minerals, including: * Vitamin A: 24,000 IU/kg * Vitamin D3: 1,600 IU/kg * Vitamin E: 140 IU/kg * Iron * Copper * Manganese * Zinc * Selenium These nutrients contribute to normal growth, metabolism, immune function, bone development, skin and coat health and overall wellbeing. A STRONG START FOR A HEALTHY LIFE The puppy stage lays the foundation for a dog’s future health. Primo Puppy Chicken & Potato is therefore designed to provide more than just energy—it delivers high-quality protein, essential fats, functional nutrients, vitamins and minerals to support the many nutritional demands of growing puppies. From strong muscles and bones to healthy digestion, immune defenses, brain development, skin, coat and mobility, every element of the recipe is designed to help puppies thrive.